From Garage Hobbyist to a Globally Recognized Brand: The Journey of Innovation and Design (ft. Noel Buckley)

Behind The Human with Marc Champagne

Noel Buckley founded Knolly Bikes, a highly respected mountain bike brand based in British Columbia, Canada. He has a background in physics from the University of British Columbia and worked as an engineering physicist for a decade before starting Knolly in 2006.

Before Knolly, he worked in machine vision systems for industrial forestry applications and hydrogen hybrid power systems. This experience gave him insights into developing advanced products for harsh environments and real-world testing methods. As an avid mountain biker from Vancouver's North Shore riding scene, he applied these principles to launch Knolly and design bikes optimized for aggressive riding.

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Special props 👇

Producer & Editor - John Balderston

Music: Clouds - Joakim Karud