Pioneering Plant-Based Pet Nutrition and Sustainable Dog Food with Petaluma Co-Founder, Caroline Buck

Rise & Thrive with Sexy Fit Vegan Founder Ella Magers

[Pet food] is a really interesting, wacky industry.
-Caroline Buck
What if your dog's diet could do more than just keep them healthy but also help save the planet? That's one of the intriguing questions we're exploring today with our guest, Caroline Buck, the co-founder and CMO of Petaluma, a company that's shaking up the pet food industry with sustainable, organic, plant-based options.
Caroline takes us on her journey of founding Petaluma, a company that's turning the pet food industry on its head with healthy, organic, plant-based options for dogs.
We talk about the challenges they faced marketing a vegan pet food brand in an industry filled with unfounded claims and delve into the fascinating process of selecting organic ingredients for their product.
We chat about how Caroline's personal transition to a plant-based diet and her passion for animals, combined with her husband's experience in pet nutrition, shaped this unique venture that's not just about feeding dogs, but also about saving the planet.
Caroline also shares heartwarming tales of her pet family, which includes two rescue dogs, Leo and Oscar, and the amazing chickens she adopted during the pandemic. These stories form the backbone of her mission to create a better world for animals.
Finally, we get candid about common misconceptions about dog diets, the importance of transparency in pet food ingredients, and the inspirational drive behind the Petaluma brand.
This episode is a treat for animal lovers, eco-conscious pet owners, or anyone interested in the revolutionary world of sustainable pet nutrition. Don't miss out on this heartwarming, enlightening conversation!
VIEW THE FULL SHOW NOTES AND GUEST BIO & LINKS HERE

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1. Strength Training and Petaluma Dog Food (00:00:00)

2. Veganism and the Dog Food Industry (00:10:17)

3. Marketing Sustainable Pet Food Challenges (00:17:23)

4. Creating a Plant-Based Dog Food Brand (00:22:46)

5. Dogs, Chickens, and Animal Adoption (00:33:56)

6. Organic Ingredients for Plant-Based Dog Food (00:39:29)

7. Spreading Inspiration and Compassion (00:51:25)