Influencer Marketing 2024 Update

Neil Wilkins Podcast

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Neil Wilkins. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Neil Wilkins أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

This Is Woman's Work with Nicole Kalil

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QUALIFIED: How Competency Checking and Race Collide at Work with Shari Dunn | 284 33:58

منذ 12 يومًا33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

منذ عام واحد 31:11

M4A•منزل الحلقة

6 roles that influencers commonly take on in marketing: Brand Ambassadors Content Creators Opinion Leaders Social Media Strategists Product Reviewers Event Promotion and Attendance Key ethical and legal considerations: Disclosure and transparency Intellectual property rights Data privacy and protection Truth in advertising Contractual agreements Fair compensation Diversity and inclusion Creating an Effective Influencer Marketing Strategy a. Setting clear goals and objectives b. Target audience and segmentation c. Creating a content plan d. Aligning influencer marketing with your overall marketing strategy e. Setting and managing budgets f. Measuring and evaluating the success of your influencer marketing campaign More webinars like this at Cambridge Marketing College http://marketingcollege.com/events More content like this at Neil Wilkins Online http://neilwilkins.online

530 حلقات

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

Influencer Marketing 2024 Update

Neil Wilkins Podcast

published منذ عام واحد

M4A•منزل الحلقة

530 حلقات

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

كل الحلقات

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Social Communication for Marketers, with Mario Wissa 43:04

منذ 10 أيام43:04

43:04

Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He’s authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

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How to Increase Content Visibility, with Emily Aborn 42:31

منذ 13 يومًا42:31

42:31

How to Increase Content Visibility, with Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. In this conversation we explore how to increase content visibility. Connect with Emily Aborn https://emilyaborn.com/instagram/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

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Ethical Marketing Made Simple 39:00

منذ 14 يومًا39:00

39:00

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing. Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com…

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Sustainability in the Marketing Mix 41:34

منذ 16 يومًا41:34

41:34

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com…

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Building a Personal Brand, with Daniel Goddard 48:04

منذ 18 يومًا48:04

48:04

With a background in entertainment, digital marketing, and AI networking, Daniel Goddard offers valuable insights for the audience. As a former soap star, turned tech entrepreneur, Daniel goes deep into personal and professional development concepts. If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity. Connect with Daniel https://www.underthein.com/ http://dysko.co Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

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Sustainability in the Tech Industry, with Brittany Hansen 42:17

منذ 19 يومًا42:17

42:17

Brittany is a tech entrepreneur with special interest in marketing, sustainability, strategy, and global responsibility. Neil and Brittany answer questions like, “What strategies can brands adopt to thrive in today’s rapidly changing tech landscape?” and, “Is sustainability about saving the planet or is it a political agenda?” Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses. Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/ Brittany’s website http://www.viiision.com/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

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Data Mastery in AI Marketing 45:06

منذ 26 يومًا45:06

45:06

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.…

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What is AI Generated Content, with Kabir Hemrajani 46:02

منذ 26 يومًا46:02

46:02

What is AI Generated Content, with Kabir HemrajaniKabir is a tech founder building a product for teams to scale this process organisation-wide, with truly outstanding results. He does this by sourcing context from the entire team, which leads to better content. Kabir’s insights add so much value in the answers to question around optimisation, creation, relevance and the human-centric approach to AI generated content.http://riffraff.aiRiff raff turns team Slack conversations into outstanding deliverables. Teams that use riff raff fully leverage AI, not just to work faster but to deliver exceptional work every time.This is a conversation that explores what is AI generated content, how to collaborate, where it fits in the client agency relationship and more.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

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Building a Membership Community, with Nathalie Doremieux 47:42

منذ 4 weeks47:42

47:42

Nathalie Doremieux helps women entrepreneurs build profitable businesses creating life changing E-learning experiences while generating recurring revenues (she helps them build online courses and membership sites that make money). Nathalie is a business strategist, marketing automation strategist and co-founder of New Software Marketing and The Membership Lab. In this conversation on the Neil Wilkins Podcast, Nathalie and Neil explore building communities, membership strategy and customer relationships through deep connection rather than simply scale. Connect with Nathalie https://themembershiplab.com/gift Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

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Planet Bonehead, with Bobby Donohue 52:34

منذ 4 weeks52:34

52:34

Bobby Donohue is the Founder of Planet Bonehead, a “Teacher Learning Center” to empower educators to confidently address climate change with young learners. His professional development courses offer certifications that cover climate change facts versus myths, innovative teaching strategies, lesson planning, and ways to integrate climate change across various subjects. Bobby is excited to launch “Planet Symposium”. These events will provide teachers with direct access to guest lecturers including scientists, environmental leaders, and frontline change-makers, offering firsthand insights necessary to prepare students for careers in green tech and STEAM fields. Planet Bonehead is used in classrooms across 86 countries, empowering the next generation to build a sustainable future. Visit Planet Bonehead http://planetbonehead.com Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

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Luxury Brand eCommerce, with Gabriel Karma 43:38

منذ 5 weeks43:38

43:38

Gabriel Kaam is the CEO and Cofounder of the KNR Agency in Paris. Since 2016, he was worked with some of the world’s biggest fashion, beauty and luxury brands to help them grow in e-commerce. Notable clients include LVMH, L’Oreal and Givenchy, giving Gabriel a deep insight into what we can all learn from luxury brand marketing. Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points." Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

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Responsible Marketing, Building Trust in 2025 42:55

منذ 5 weeks42:55

42:55

Building Trust in 2025 is a key element of Responsible Marketing. Understand why responsible marketing matters in 2025. Explore key theories underpinning responsible marketing. Learn actionable steps to implement transparency and authenticity. Review practical use cases and results. More webinars like this http://marketingcollege.com/events Connect with Neil Wilkins http://neilwilkins.online…

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Brain Fitness, with Arnold Beekes 44:51

منذ 5 weeks44:51

44:51

Most people cannot use their full potential, because they are limited by (mental & emotional) straitjackets. They are overwhelmed, feel not good enough and are not making a difference. This Brain Sickness is the consequence of living someone else’s life. You can dismantle the straitjackets by unleashing and using your uniqueness. Brain Fitness trains you to live your own life. Your wellbeing, performance and creativity will significantly improve. Neil Wilkins discusses brain fitness with Arnold Beekes in this fascinating episode of the Neil Wilkins Podcast. Connect with Arnold https://braingym.fitness/masterclass/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

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Marketing Personalisation, with Deanna Read 48:35

منذ 6 weeks48:35

48:35

Deanna Read is not your typical marketer—she’s a strategic powerhouse who blends AI, neuro-marketing, and B2I marketing to connect with audiences on a deeper level. Deanna’s journey began when she transformed from a LinkedIn wallflower to an active thought leader, thanks to the guidance she received early in her career. Now, she’s a Fractional CMO, strategic consultant, and soon-to-be doctorate holder in Strategic Marketing. Neil and Deanna talk about the importance of marketing personalisation and how to integrate the concept in your plans and tactics.Connect with Deanna https://www.linkedin.com/in/deannaread1/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

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How to Become a Business Consultant, with Robin Waite 45:58

منذ 6 weeks45:58

45:58

Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. In this conversation on the Neil Wilkins Podcast, Neil and Robin discuss how to become a business consultant with a focus on mindset, pricing, pitfalls and more. Connect with Robin Waite https://fearless.biz/tys Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

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