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المحتوى المقدم من Macmillan Holdings, LLC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Macmillan Holdings, LLC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Modern Mentor
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1968338
المحتوى المقدم من Macmillan Holdings, LLC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Macmillan Holdings, LLC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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863 حلقات
وسم كل الحلقات كغير/(كـ)مشغلة
Manage series 1968338
المحتوى المقدم من Macmillan Holdings, LLC. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Macmillan Holdings, LLC أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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continue reading
863 حلقات
كل الحلقات
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1 How to get your ideas truly heard at work 7:38
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Ever feel like your ideas get ignored while someone else says the same thing and gets immediate buy-in? It’s not about speaking louder—it’s about how you position your idea. Here’s how to get people to listen—and act—on what you have to say. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 Authentic personal branding: How to stand out on LinkedIn with Danielle Hughes 33:35
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Struggling to stand out on LinkedIn? Rachel welcomes Danielle Hughes, Chief Personality Officer, to discuss how to build a genuine personal brand without oversharing. She shares tips on how to showcase your personality professionally, make meaningful connections, and grow your career with confidence. For more information on Danielle's work... check out her website https://www.morethanwordscopy.com/ Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 The 5 skills you need for success in today’s workplace 8:54
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The world of work isn’t slowing down, and success isn’t just about working harder—it’s about working smarter. Here are five essential skills to cultivate for sustained success in today’s workplace.
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1 Rethinking career progression: Beyond promotions 8:08
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Employee engagement surveys often highlight frustration with career development. Here’s how to shift the conversation and create more satisfaction—without relying on promotions alone. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
Team challenges can feel overwhelming to tackle head-on. Here’s how leaders in a recent Activation Bootcamp found ways to infuse small but meaningful relief into their teams—without trying to fix everything. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
Burnout isn’t just about working too much. It’s also about working in the wrong ways. Here are five things to stop doing now to reclaim your energy and focus. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 Use an entrepreneurial approach to achieving success this year 8:15
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Success doesn’t come from waiting for the stars to align—it comes from taking action. Here’s how to channel your inner entrepreneur to create your best year yet. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 How to build connection when everyone feels disconnected 7:56
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In today’s disconnected world, building connection at work can feel like an uphill battle. But small, intentional actions can make all the difference. Let’s explore some fresh ways to bring people closer—no forced team bonding required. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
The end of the year is the perfect time to step back and assess where you are in your career. Are you on the path you want to be on? Are you growing in the ways that matter? Let’s do a career audit and set you up for success in 2025. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
Activation is the experience of being both deeply productive and engaged. And we all deserve to feel it. Good news is we have the power to create that experience for ourselves. Learn how to get the ball rolling. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast. Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 The anti-resolution plan for a successful 2025 7:08
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Setting resolutions as we look toward a new year - a fresh start - is so tempting. And yet the likelihood of failure is super high. Here’s a fresh approach to setting yourself up for meaningful success in the new year. Zero resolutions required. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 Creating moments of professional development 8:07
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We know professional development is important - for performance and engagement. But when time and budgets are tight, how can we make it happen? Stick around and find out. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 The power of self-awareness at work (Reissue) 7:42
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Self-awareness is more than just knowing who you are. It’s having the insight to fully leverage your strengths and to flex your style in any moment to amplify your impact. Learn how to understand yourself and use that knowledge for good. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 Navigating tough conversations at work with Amanda Perez Leder 41:35
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Rachel talks with Amanda Perez Leder, conflict resolution specialist about how unresolved conflict can undermine an organization’s mission and how timely, facilitated conversations to foster healthier, value-driven environments. Their discussion offers practical strategies for turning workplace disagreements into growth opportunities. For more from Amanda Perez Leder, find her on LinkedIn ! Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
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1 How to recover from a confidence blow at work 8:09
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A blow to our confidence can throw us off our game if we let it. But there are ways to wallow and ways to recover. Let’s choose to recover. Modern Mentor is hosted by Rachel Cooke. A transcript is available at Simplecast . Have a question for Modern Mentor? Email us at modernmentor@quickanddirtytips.com . Find Modern Mentor on Facebook , Twitter , and LinkedIn , or subscribe to the newsletter to get more tips to fuel your professional success. Modern Mentor is a part of Quick and Dirty Tips . Links: https://www.quickanddirtytips.com/ https://www.quickanddirtytips.com/modern-mentor-newsletter https://www.facebook.com/QDTModernMentor https://twitter.com/QDTModernMentor https://www.linkedin.com/company/modern-mentor-podcast/…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.