EP 96: Shequeita Frazier, Co-Founder of Camp Yoshi

Claima Stories with Bimma

If you asked today's guest, Shequeita Frazier, if she would be a Co-Founder of an outdoors brand, she probably would've laughed. Though she grew up playing outside all the time, Shequeita distinctly remembers avoiding the woods. It wasn't until meeting her husband who would go on regular camping trips and moving to Portland did she fully understand the impact of the outdoors. Between the pandemic, protests and needing to find solace...a trip to Montana is what ultimately led the duo to creating Camp Yoshi. Founded in 2020, Camp Yoshi is an experience brand that has democratized the outdoors curating unique adventures that make it easy for you to get outside and leave the fear of the unknown behind.
Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses.
From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship. Featuring Melody Ehsani, Dapper Dan, Jeff Staple, Karleen Roy and more.
Follow Claima Stories and Bimma Williams on Instagram: @claimastories and @bimmawilliams
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