المحتوى المقدم من The Marketing Blender. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Marketing Blender أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Dreka Gates didn't set out to build a wellness empire — it found her. When COVID forced her into isolation on 60 acres of Mississippi land, just miles from where her great-grandmother once farmed, everything shifted. One day, while working the soil, she fell to her knees in tears — not because she bought the land, but because she realized: "This really belongs to me." In this powerful conversation at Black Week, Dreka sits down with Joseph "JoJo" Simmons to share how she transformed her healing journey into a seven-figure empire — from Love's Harvest, her cannabis company, and the first Black woman-owned dispensary in Mississippi (built with a $2 million investment into a 100-year-old building), to Dreka Rose emotional wellness eyewear, a 60-acre regenerative farm, and even an AI avatar that connects with people one-on-one. But this episode isn't just about success — it's about the spiritual, emotional, and mental work it takes to sustain it all. Dreka opens up about the practices that keep her grounded, from burning negative energy each morning to breaking generational cycles while building generational wealth. What You'll Hear: Why self-mastery is the foundation of every business move she makes The $2M lesson she learned investing in experience, not just space Why cannabis could've been a trillion-dollar industry for Black and Brown communities The "sandwich method" she uses for tough negotiations — firm, but rooted in love How she uses AI and gaming to meet people where they are Why she left the church at 13 to find her own spiritual path Her healing journey to the Amazon jungle with shamans What she'd tell her 13-year-old self who bet on herself before she had proof This is a story of alignment, ownership, and audacity — and what it means to truly build For Good. 🔌 Subscribe to the For Good Podcast on Spotify, Apple, or wherever you get your podcasts.…
المحتوى المقدم من The Marketing Blender. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Marketing Blender أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
المحتوى المقدم من The Marketing Blender. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Marketing Blender أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine! Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.
Welcome to Corporate Caffeine, where we have the pleasure of hosting Darlisa Diltz! She is the amazing visionary behind the North Texas Entrepreneur Education and Training Center. This remarkable organization holds immense significance as it serves as the epicenter of dreams, aiding aspiring and early-stage entrepreneurs in acquiring the practical insight required to achieve remarkable success. It's truly awe-inspiring how they empower individuals on their journey to make a big impact. Darlisa's personal journey is truly captivating and beautiful. It is a story of following her passion, recognizing opportunities, and uplifting others as she climbed the entrepreneurship ladder. This remarkable woman and all the incredible work she does for fellow entrepreneurs will undoubtedly leave you inspired. Prepare to be amazed by her story and all the positive impact she brings to the entrepreneurial community. So without further ado, let's dive into our conversation with the incredible Darlisa Diltz.…
Have you ever wished you could talk to your 19-year-old self? Well, we captured a moment in time for one of our boys. This was so much for us. We'd love to hear what you would have asked or what this brought to mind for you.
Welcome to Corporate Caffeine! Dacia and Kyle had the pleasure of hosting Jeremy Julian, the Chief Revenue Officer at Custom Business Solutions (CBS). CBS specializes in restaurant technology, so get ready to hear some fascinating behind-the-scenes stories about what it takes for various brands to become your favorite go-to dining options. But that's not all—Jeremy brings a unique perspective to the business world, with his remarkable ability to combine love and honesty in his interactions with people. In this episode, Jeremy fearlessly opens up about his personal journey, sharing the highs and lows of balancing family life with his passion for the business. Get ready for an engaging and insightful conversation as we delve into Jeremy's experiences navigating the ever-changing landscape of the business world. We guarantee you'll have a blast listening to this episode! Don't forget to like & subscribe!…
Don't miss out on our latest edition of Corporate Caffeine with our guest, Heath Stanley! As a Chief Security Officer and new entrepreneur, he has an incredible story to share about his transition from finance to cyber security. Join Dacia & Kyle as they dive into his experience of growing someone else's business versus being on his own entrepreneurial journey. And the best part? Heath is hilarious, so it's bound to be a fun conversation. On today's episode, we talk about: Exploring cyber security as a language Dumpster diving for private information… for educational purposes only Prepare for a breach and make the impact small Reading cybersecurity guidelines and setting up a real plan of action How much are your customer records really worth? Why do you truly need cybersecurity? How hard it is to ask for help when running a business The potential of losing a friend and business partner If you are interested in cybersecurity, boots and you have a solid sense of humor, tune in now and go down the cyber world rabbit hole with Heath Stanley! Want to catch more great content? Make sure to subscribe to the channel below! https://www.youtube.com/channel/UCgXlDwcoR-hvWJYB9fpXUHg/…
Aaaand that’s a wrap! On today’s episode and our final episode of 2022, we dive into Marketing Trends of 2023 with Dacia and special guest Daisy McCarty. With the ever-changing scope of Marketing, what can we expect to see in the next year? From LinkedIn Influencers to figuring out the value of using AI to enhance your efforts, we are ready to take on the new challenges we may face. If you’re a B2B marketer who is ready to learn the next steps and get ahead of the game this episode is for you! Tune in now! On today's episode we talk about: Which trends actually need to be followed? How do you decide what marketing efforts will actually make a difference? How to optimize your current leads list How to unlock creativity with clients What is buyer’s remorse and how to get over it People don’t buy products & services, they buy solutions The importance of video What’s the role AI should play in marketing? Should you be including texting in your marketing? The rise of B2B influencers Why impressions are back…
If you are a business leader or entrepreneur and plan to sell your business eventually, you should build it up to the highest value possible. You may think because you have a really strong business model and have documented your financial processes and profitability, the value of your business is clear. However, this is not necessarily the case. That’s what we are going to dive into in today’s episode of Corporate Caffeine. We will cover the hidden risks and valuations often missed in business and how to grow your revenue's quality for a positive valuation. We also cover: - Why are some businesses given a high valuation? - Why you ought to be building a company of excellence - focus ruthlessly on revenue generation - Evaluating the Quality of Your Revenue - How to find the true value of a company - Is your business replicable? - Getting predictable growth - Brand equity also helps you recruit top talent - Benchmarks for Sales Conversion - Focusing on the Right Kind of Value - How to bulletproof your future business Need more Corporate Caffeine? Make sure to subscribe to the podcast and give us a positive rating!…
Understanding how long it takes to launch a new initiative and get results from your marketing is essential. The unfortunate truth is that things will always be ten times more than you think, whether it's ten times more money, time, or attention. While it doesn't matter if it's three or ten times more, understanding that concept in your marketing is key. You're going to put things forward, there's going to be things you didn't know about before, and you're going to have to figure them out. So the topic for today's episode is how to plan ahead for this properly and ensure positive results. We will discuss: - Progress Over Perfection - Go make your mistakes; get it out there! - People will rethink their decisions, try not do that. - Growing Revenue and Sales - Different tactics have different points of impact. - Awareness of the Client's Problem - Lead Gen is Not a Magic Wand - Be Practical - Look At the Total Journey Want to fuel up on more Corporate Caffeine? Make sure to subscribe to our podcast and check out our YouTube Channel!…
On today’s episode of Corporate Caffeine, we welcome Paul Boyd, the CEO of Force Scaling. His understanding of “That Pie in the Sky” idea of scaling-- which every business owner wants to achieve is not so easy when you're actually in the trenches, is unmatched! Paul is well known for taking a marvelously simple and practical approach to achieving stunning scalability for businesses and has a ridiculous track record. He also recognizes that there's an intensely emotional side to the business journey; he always holds space for the owner to find their joy and their own personal potential in addition to the business's potential. This conversation is honest and takes us through the mind of business owners, what it means to them to be at “their best” and the ways in which they serve their team. Tune in now! On today's episode we talk about: Paul’s early career and what moved him to become a scaling genius. The importance of seeking a mentor The qualities of a good leader The most common problems for small businesses Favorite parts of running a business Don’t cheat the sales model Knowing yourself vs Knowing your employees Why saying “No.” is so important Conflict in the workplace is okay Transforming 5,000 lives by 2030…
Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different. It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy. So! Let's dive into this topic of alignment and what it has to do with resiliency. We will discuss: - Alignment is about value - A fundamental shift in the value proposition - Think about how the market is prioritizing now - You also have to understand what your customer's trigger is - Prioritizing existing clients - Customer-centricity and team-centricity - You also need to shift this perspective inward - Give people permission to re-prioritize their tactics - The best way to be trustworthy is to be clear about what you're trusted with Want to dive deeper into marketing in a recession? Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/…
Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up. This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop. This could be around a personal project that you have. How do you actually optimize? Today I'm going to break down a few ways to think about this, and I hope to encourage you to go back and get more out of what you're already doing. This is all about good stewardship. We have been entrusted with resources: people, mental capacity, financial points of view, relationships, and more. We also discuss: - Where should we optimize first? - What's working, and what isn't? - Building an ecosystem - Is your message right? - Your budget alignment - Getting more out of people - Are there new or alternative ways to do things? - Optimizing Your Time - Being intentional with your calendar. Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/…
On today’s episode of Corporate Caffeine, we welcome David Phelps the founder of Freedom Founders . David's family went through a very traumatic experience several years ago and it caused him to question what success is. These experiences helped him change his reality and found an organization that would change the financial trajectory of other professionals. His methods are rule-bending and his energy is unmatched! On today's episode we talk about: What is success? Being a young entrepreneur Should we get rid of Student Debt?👀 Leaning on other people as you continue to grow Sudden life changes Exit Strategies: Planning too early is never a bad thing Apprenticeships are important Without further ado, let’s jump right into the mind of David Phelps.…
Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time. Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant. Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business. That’s why today’s topic is focused on Preparing and Prioritizing in a Recession. Today, we will dive deep into this topic today and discuss: - Values you need to hold onto - How to prepare for a recession - The importance of customer relationships - Prioritizing customers - Changing priorities - Late-stage business deals and sales cycles - Prioritizing the ‘easy’ - How to make the right cuts Curious about how to market in a recession? Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM…
Whether you think it's here already or coming soon, it's important to talk about a core truth. We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession. That’s why the focus of today’s podcast is on Marketing in a Recession: How to Plan Ahead It’s unacceptable to constantly be caught off guard as a business leader today. You will have to get firmly anchored in how you'll navigate the future. At Marketing Blender, we don't believe in a lot of talk. We get into the actionable piece of what you need to do, which means you need a full context. So today, we will dive deep into this topic today and discuss: - Looking ahead to 2023 - Managing the economy - Finding both sides of the coin - Checking your mindset - How to focus on the future - Why taking a step back is so important - How recessions can reveal marketing opportunity - Navigating the unpredictable - Never panicking Curious about how to market in a pandemic? Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM…
What does it look like when curiosity helps you live a rich, exciting and successful life? On today’s episode of Corporate Caffeine, Dacia and Kyle welcome Jenny Sivie to the table. She is a consummate professional with an amazing sales, marketing and engineering background. She's been able to carve out a successful career in corporate America but is not defined by her “roles”. Instead, she has learned to follow her curiosity to drive amazing value in her professional career and her personal life. From a physics degree to sales and marketing to making fun science Tik-Toks, Jenny has climbed her way to the top by staying curious and always looking to the future. In this episode we discuss: Podcasting before it was popular. Why Jenny chose physics The Intro to the Trans-Am! Jenny Geeks Out the Blog Virtual Reality and all other technologies Rock climbing as real-life problem solving Being a proactive problem solver The Impact of the Trans-Am The dark side of technology Technology and the Youths The power of social media Let's dive in with Jenny Sivie! Jenny's Blog: Jenny Geeks Out The Future is Faster Than You Think…
Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other? On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance. We talked about: The importance of integrating sales and marketing The ways in which COVID has changed the ways marketers interact with clients Buyer journey Sales Leads v. Followers Stand out issues: Sales team underperforming Protecting businesses from their founders “Telling the Founder their baby is ugly…” Investing in the right marketing strategy Actually knowing and understanding your ideal customer profile How to coach your clients Equality v. Equity This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!…
Tim Barry, CEO of Sandler Training and Executive Coach. Tim found himself with a job before he was legally able to. The plot thickens when he was busted and then decided to go into business for himself! He sold the company he started as a teen and now he’s a master sales trainer. There is a ton of psychology behind what he does and why he’s so good at helping other people be successful. On this episode we take a deep dive into the psychology of sales and marketing as well as understanding work life balance. To what extent do you go to be successful and where does this leave you in the end? We talked about: “Gettin’ shit done.” Not allowing the world’s negativity to get to you. IR Theory : Identity v. Role The Chicago Bears *side-eye* Ways of learning: Visual, Auditory, Kinesthetic GRATITUDE The Importance of Journaling: Work life balance The importance of understanding sales Sales and Marketing going hand in hand Overcoming challenges as a business owner Goal Setting: Knowing where you want to go and measuring your progress Resources: The Better Angels of Our Nature: Why Violence Has Declined https://www.amazon.com/Better-Angels-Our-Nature-Violence/dp/0143122010 Penzu App https://penzu.com/app/login…
What does it take to be a successful, serial entrepreneur? What should your response be to failure? How do you get over your initial failures and finally succeed? We dive deep into these questions on this episode of Corporate Caffeine with Michael Romines. We explore what it means to be ‘for your people’ as well as the hardships in the business world that your people should never know. Michael is a serial entrepreneur and a family businessman. He graduated with a degree in Criminal Justice with plans to become a Texas DPS State Trooper, however, plans changed when he became the Purchasing Expeditor for a cable company in East Texas. He decided that if he was going to work hard, he would work for himself, thus beginning his journey as a visionary entrepreneur. He has helped his family open 8 successful businesses all of which stand on the principles of brutal honesty and respect. If you’re a serial entrepreneur with a knack for opportunity and innovation or you’re just interested in Michael Romine’s story, tune in now to take a trip through the “Ro-mind”! We talk about: Serial entrepreneurship Career expectations and changes Traveling more and working less Not being afraid to try new things and fail The hardships of being a business owner Leading with brutal honesty and respect The joys and complications of running a family business Always being better. Be willing to learn. Treating your people with respect The importance of mentorship Putting your pride aside. Sharing the spotlight. The importance of making a difference as a business owner.…
Selling in the B2B space means having both unique challenges and opportunities. There is no such thing as an impulse B2B purchase, but your customer’s purchases are still based on EMOTION. Learning to tap into that emotion as a way to guide your sales process can totally revolutionize your business. That’s our focus today as Dacia goes through a TON of sales techniques for winning more business in B2B industries. She’ll focus on how to shorten your sales cycle, grow faster, and truly serve your potential customers in a positive way. She also discusses: - Dacia’s book has launched! - Why are sales techniques important to marketing? - Always focus on why someone is buying (emotion) - How to do pain mirroring - Don’t rely on sales superstars, build good systems - The importance of highlighting the quantifiable value in worksheets - What you think about your solution doesn’t matter! - The customer defines your value - How to sell on social media - Use transformation stories instead of case studies - Learn to take the lead on sales processes - Show, don’t tell - Don’t underestimate specificity - Clearly define your marketing qualified lead is and their sales cycle - How to align your sales and marketing efforts - How to address client fears - When to address pricing Books mentioned: Lean Selling by Robert J Pryor https://amzn.to/3KGV3qb The Lost Art of Closing by Anthony Iannarino https://amzn.to/3KMH6aa Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Every small business and startup wants massive growth. But without effective planning, they will find it’s harder to get out of to-dos and daily tasks than they might have realized. That’s why we brought on Tim Woodward, chair member of Convene and certified executive coach, to talk to us about the challenge of scaling a business and some tips for how to do that effectively. Tim talks to us about the importance of being surrounded by like-minded people, common growth challenges of small businesses, and how to overcome them. We also discuss: - Tim’s background in leadership - The benefits of joining up with other business owners - The problem of working in the business vs on the business - Scaling your business - Chasing after your calling - Getting meaning from work - The 3 keys of a good job - The impact of the Great Resignation - What it takes to be succesful - How to grow your business in a Godly way - Tim’s secret upcoming project - The 6 lies people believe about work - Working for the greater good Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Developing and retaining talented employees has been a massive focus for most companies during ‘The Great Resignation’. Finding the right person for the job, developing their skills, and keeping them around long-term is a challenge almost every business faces. That’s why in today’s episode, we talk with the founder and CEO of HR Catalyst, Mark Mitford. Mark has worked for multiple world-class organizations to help them build processes and systems that not only develop talent, but retain it as well. In this episode, we discuss: - What’s changed in hiring in the last 2 years? - How to lead company culture - The 5 points needed for growth - How job mobility has forced change in the workplace - Are you organized enough for real growth? - Some of the most important leadership lessons are learned in Kindergarten - Solving the hiring and retention problem - Is there ever a perfect way to hire someone? - How to build your business into something that works - Is The Great Resignation really that bad? - Working remote vs working in person - The biggest challenge to creating culture - How Mark follows his own advice Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Knowing the specific strengths and weaknesses of your employees is critical to running successful businesses. It not only helps with developing your workforce, but also helps with retention and work culture as well. That’s why in this episode, we talk with Brent O’bannon about his experience leading strength assessments for business leaders and their teams and why it’s so important to do so. Brent tells us about his past as a pastor, speaker, a counselor, and how accurate strengths assessments can revolutionize your workplace. Brent is the first Gallup certified strength coach, a professor of psychology, and a master certified coach for entrepreneurs. In this episode, we discuss: - What’s the Gallup strength finder? - The 34 different talents and strengths - What’s the most common strength in people? - Why achievement is such a common strength - Internal vs external pressure to succeed - Being individualistic vs community-driven - The importance of naming blind spots - How Brent’s work helps elevate business leaders - The difference between counseling and coaching - Learning from your past - When workplaces don’t recognize the strengths of their employees - Brent’s background as an author - The difference good assessments can make - What makes a good assessment? Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Identifying and chasing after business opportunities is a unique skill that few have mastered. That's why today, we talk with Alex Finely, CEO of LeadsOnline. LeadsOnline is a successful SaaS company that helps law enforcement catch criminals while helping businesses reduce the hassles of reporting. In this episode, Alex talks about launching his SaaS business, his commitment to his customers, and how they identified the business opportunity that lead them to success. We also discuss: - What LeadsOnline does and why it matters - Working with first responders and police - Why government employees often get outdated software - How LeadsOnline originally identified their business opportunity - Why Alex has so many windows in his office - Working with family - The most interesting case LeadsOnline helped solve - How LeadsOnline helped stop a possible suicide victim - Dealing with the Great Resignation - How to get your team to buy in - Challenges of working remotely - What books Alex is reading this year Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Currently, poor communication skills are one of the biggest problems facing most businesses. Effective communication is a critical skill for leadership, as ineffective communicators can cause both a bad work culture and have the potential to lose the business a lot of money. In today’s episode, Dacia discusses her top 10 tricks to being a truly dynamic speaker in your work, in your relationships, and in just about any other part of life. She talks through why communication is such a critical skill, why you don’t need to be an extrovert to master it, and how to name it and claim it. She also discusses: - We are getting back into live events! - Why you need to show emotion - Give yourself permission to make it personal - Name it and claim it - The importance of stories - How to nail your opening and your ending - Use your vulnerability as your strength - The world’s most powerful small talk tips - Communication requires practice - Don’t let your words steer you in the wrong direction Interested in free marketing tools for your business? Check out some of our resources below! https://www.themarketingblender.com/resources/…
Cher Hukill is an internationally renowned celebrity makeup artist. Originally, though, she was in corporate finance until a series of shocking traumas forced her to rethink her life. In today's episode, Cher tells us about her background working with celebrities, her mix of corporate and celebrity experience, and how positivity is a discipline. We also discuss: - Coming from an immigrant background - Defining success differently - Following your passion - Cher’s background and how that changed her for the better - Dealing with traumatic experiences - The power of networking - What it takes to truly succeed - Learning from both positive and negative experiences - How to be grateful for negative experiences - How Cher find her faith - The true power of positivity Interested in free marketing tools for your business? Check out some of our free resources below! https://www.themarketingblender.com/resources/…
Creating visibility and driving growth through marketing is no small task for small businesses. That's why we recently spoke with CMO and marketing expert, Daisy McCarty, about her top 10 marketing actions for immediate business impact. In this discussion, she guides us through each of the ten points, why they are important, and the impact they can have on your business when done correctly. She also discusses: - Deciding who is going to help your business grow - Building buyer personas for referrers - How to know how to say the right thing - When you can be technically correct but also wrong - Understand your competitive landscape - The importance of customer interviews - Building a content plan that makes a difference - Go where your buyers go! - Clarify the impact on the business - How to dominate social media - Use video! - Marketing has no finish line - Daisy’s small business cohort Want to learn more about Daisy's Small Business Cohort? Learn more here! https://bit.ly/3vKamKU…
Small business leaders and entrepreneurs often think that money is one of the biggest things holding them back from growth and success. THIS IS WRONG. That's why Dacia decided to do a deep dive into why money is NOT your problem for growth, how to ‘get out of the crab bucket’, and how to grow where you are planted. Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook. We also discuss: - What do you want? - What’s standing in your way? - What if you had a million dollars to chase your dreams? - Money is NOT your problem - How to get out of your own way - Get out of the crab bucket! - Do the work! - It takes humility to grow - The power of baby steps - What is a spiritual fingerprint? - What makes you unique Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/…
Interested in free marketing tools for your business? Check out some of our free resources below! https://www.themarketingblender.com/resources/ Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses. In today's episode, we discuss: - What’s needed to sell - How to play to win - Why quality is defined by the customer - Which processes should you document first? - Building processes aren’t as hard as you’d think - People appreciate processes - You need processes in order to scale your business - The power of gifts - What is the value of a good referral network? - How to find talented employees - How costly can ignore contingencies be? - What financial sheets are really needed? - The things college won’t teach you Books Mentioned In The Discussion: Never Lose a Customer Again - Joey Coleman https://amzn.to/3glNZ5O Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart https://amzn.to/3opqwVH Great Game of Business - Jack Stack https://amzn.to/3uwq37I Simple Numbers, Straight Talk, Big Profits - Greg Crabtree https://amzn.to/35N1tFA Emotional Intelligence - Daniel Goleman https://amzn.to/3gnMNP3 Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/…
Interested in free marketing tools for your business? Check out some of our free resources below! https://www.themarketingblender.com/resources/ Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses. In today's episode, we discuss: - Michael tells us how he got into academics and the corporate world - The power of setting goals - The challenges of working in a corporate setting - How Michael pivoted his career - Learning how to sell - Misconceptions about sales - Learning how to learn - The difference between coaching and consulting - Why marketing is so critical to business - Ducktape marketing - The war for talented employees - The importance of communicating - What is the economic value of effective onboarding - Why everybody’s in sales Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/…
Interested in free marketing tools for your business? Check out some of our free resources below! https://www.themarketingblender.com/resources/ Welcome to a new episode of The Corporate Caffeine Podcast! Terry Sullivan, Founder of BuzzPro, is an expert in both digital brand management and social selling. Terry tells us how he launched his lucrative speaking business by giving away his expertise, for free. He also walks us through his social sales process and some simple tweaks you can make to help drive your sales. In this episode, we discuss: - The business challenges of COVID - Are manufacturing processes changing? - How Terry got into speaking to large businesses - What generosity can do for your life and your business - The 4 steps to social selling through LinkedIn - A success story of social selling - Just marketing isn’t enough, you need to know sales - How marketing and sales are connected - How texting can change your sales systems - How to build a referral network - Creative ways to engage with clients - Finding jobs vs finding new business on LinkedIn - How Dacia generated over a million dollars in sales via LinkedIn - What is the value of providing value to others Want to directly connect with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/…
Welcome to a new episode of Corporate Caffeine! In today’s episode, Dacia and Kyle talk with Dave Seligsohn, the Senior VP of Strategy Solutions at Bluewater Learning. Dave has a unique ability to find seeds of opportunity and turn them into something exciting for both his clients as well as for the people around him. Today we discuss: - Dave’s amazing beard - Dave’s background in education - Investing in the future - Diving into “turnaround work” - The power of bumping into strangers at an Apple Store - How mistakes teach you more than success - Doing nothing begets doing nothing - What does servant leadership look like? - How to successful pivot your career - Dealing with too much to do - How to use the FACE system - Decision analytics and their importance Interested in free marketing tools for your business? Check out some of our free resources below! https://www.themarketingblender.com/resources/…
Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook. Today's topic is a bit more personal as Dacia discusses how to ask more meaningful questions and the impact that can have on our lives. In this episode, Dacia covers: - How Dacia is dealing with the loss of a loved one - What is the importance of asking meaningful questions? - The power of giving the gift of love to others - How assumptions can change how we approach life - How asking meaningful questions affected nomadic cultures in history - Examples of bad questions and how they can affect us - Examples of some better questions and the impact they can have - Reflections on a person who asked good questions - What questions are you asking yourself? - Learn to be open to different answers by choosing different questions - What kind of impact do you want to leave behind? Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/…
Welcome to a new episode of Corporate Caffeine! Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic being intentional in your growth in 2022. In today’s episode, Dacia discusses: - What does doing the work actually mean? - Your potential is directly tied to your ability to transform the lives around you - How to create impact in your business - Going big means starting small - The importance of reflection and journaling - How to grow where you are planted - Don’t play the victim for your own decisions - Resources for your 2022 planning - We are created for connection - What do you waste time, money, and attention on? - What to lean into, what to lean out of - What do you need to track for 2022 - Daily changes to create change Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/…
Welcome to a new episode of the Corporate Caffeine Podcast! Today we are joined by business transformation expert, Nicole Rush. Nicole is a Principal Consultant at social Catalytics and a strategist for companies seeking transformation toward what a company should be in our ever-changing world. She has a background in both non-profit and for-profit organizations, and has helped many of them implement powerful initiatives to help these organizations develop and grow. In this episode, we discussed: - Challenges & similarities for both profit and non-profit businesses - What is the social impact of what Nicole does? - Why are people so important? - What is Social Catalytics? - Why business ecosystems are important - How to get started addressing your goals - What to learn from success and failure - How do leaders solve problems? - The challenges of virtual learning/work - The importance of continual learning - What does an MBA give you? - Turning a dream into reality - Just because you are talented doesn’t mean you will be successful - Understanding your client’s frustrations are critical Want to dive even deeper? Catch more episodes or learn more about B2B marketing here: https://www.themarketingblender.com…
Welcome to a new episode of the Corporate Caffeine Podcast! Today we talk with entrepreneurs, Mark and Debbie Fratto, about the challenges and rewards of owning a business with your significant other. Mark & Debbie have been running a business together for over 22 years and share with us some of the lessons they’ve learned, tips for business owners, and some great business stories. We also discuss: - Why Mark and Debbie decided to quit their jobs and live on a boat - What inspired Mark and Debbie to start their own business - How engineering and boat life lead to entrepreneurship - What it takes to be married to your business partner - How do you effectively work with your spouse - The importance of knowing your personality traits - Different people have different goals, this is critical to understand - Why decide to sell your business? - What artificial intelligence will never be able to do - How different personalities view their work - How to hire the right people - The damage that can be done by the wrong person Want to dive deeper into all things B2B marketing? Learn more here! https://www.themarketingblender.com…
Welcome to a new episode of Corporate Caffeine! Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is focused on the differences in business leadership personality, how to grow as a leader, and why there is no silver bullet to success. Dacia also discusses: - How to define success - What have you left undone? - The two main personalities of business leaders - Strengths and shortcomings of ring leaders - Strengths and shortcomings of conductors - Just do the work - How to make meaningful decisions - Change doesn’t happen immediately - How to set good goals for the next year - Don’t ignore what’s been left undone Want to dive deeper into all things B2B marketing? Learn more here! https://www.themarketingblender.com…
Welcome to a new episode of Corporate Caffeine! Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is points of impact, looking forward to new initiatives in 2022, and how to launch new initiatives! In today’s episode, Dacia discusses: - Blender is launching a ton of new stuff this year - Dacia breaks down why launching something can be daunting - Good things take a while to launch, don’t stress - How to fight resistance when launching a new product - To succeed in marketing, you need to be consistent - When you are just launching something new, now is the time to learn! - Don’t go back and tinker with what you’ve finished - Being brave means sharing your gifts - When building a strategy, learn to step back - Look for both opportunities & challenges to grow - What does a business development system look like? - Why lead generation isn’t a magic wand Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/…
Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/ Welcome to a new episode of Corporate Caffeine! In today’s episode, we are joined by Mark Vincent. Mark is the Founder of Design Group International and the Society for Process Consulting. Mark is also an expert in developing unique approaches to executive leadership and increasing organizational capacity and was able to talk us through some of the things he’s learned in his many years of service. We talked about Mark’s 3 turns of leaders, why leaders need to be lifetime learners, and what role sacrifice plays in running a business. We also discuss: - What we’re excited about for this year - How to develop leaders How leaders responded to COVID - The benefits of business cohorts - What does authority mean in the workplace? - Difference between sexes in business - Thinking about the now vs thinking about the future - Mark’s 1st, 2nd, and 3rd turns - The importance of finding powerful mentors - How marketing is both art and science - Do hard days take a bigger toll on experienced leaders? Want to dive deeper into all things B2B marketing? Learn more here! https://www.themarketingblender.com…
Welcome to a new episode of Corporate Caffeine! Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base. In today’s episode, they discuss: - What’s changed in marketing recently? - Marketing strategies: are you pivoting or flailing? - Why does marketing often get ignored? - Daisy’s background and expertise in SaaS - How to avoid sounding like your competition - How to write copy that actually connects with your customers - Common mistakes in B2B marketing - Why buyer personas need to be specific - What is the role of active listening in marketing? - The benefits of bringing in someone outside of the company - Common mistakes businesses make in marketing - LinkedIn best practices…
In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward. We also discuss: - Dacia is getting closer to launching her book and already thinking about the next one - Why marketing is one of the least utilized tools for businesses - Why marketing sometimes gets a bad rep - The first iterations of social media platforms and how they’ve changed - How Erik got pulled into creative design and Dacia into creative writing - Why marketing is story-driven - Some Val Kilmer talk - How to deal with clients who see things differently - How to not take things personally - Doing good work is good for you Want to dive deeper into B2B marketing? Check out some of our awesome free resources here: https://www.themarketingblender.com…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.