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Introduction to the Corporate Caffeine Podcast
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المحتوى المقدم من The Marketing Blender. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Marketing Blender أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.
We also discuss:
- Dacia is getting closer to launching her book and already thinking about the next one
- Why marketing is one of the least utilized tools for businesses
- Why marketing sometimes gets a bad rep
- The first iterations of social media platforms and how they’ve changed
- How Erik got pulled into creative design and Dacia into creative writing
- Why marketing is story-driven
- Some Val Kilmer talk
- How to deal with clients who see things differently
- How to not take things personally
- Doing good work is good for you
Want to dive deeper into B2B marketing? Check out some of our awesome free resources here:
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