))
How To Develop Effective Brand Messaging with Daisy McCarty
Manage episode 307945202 series 2999201
المحتوى المقدم من The Marketing Blender. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة The Marketing Blender أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to a new episode of Corporate Caffeine!
Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.
In today’s episode, they discuss:
- What’s changed in marketing recently?
- Marketing strategies: are you pivoting or flailing?
- Why does marketing often get ignored?
- Daisy’s background and expertise in SaaS
- How to avoid sounding like your competition
- How to write copy that actually connects with your customers
- Common mistakes in B2B marketing
- Why buyer personas need to be specific
- What is the role of active listening in marketing?
- The benefits of bringing in someone outside of the company
- Common mistakes businesses make in marketing
- LinkedIn best practices
40 حلقات
مشاركة
