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1 How creatives can budget for regular income! 7:18
#181 – Plant-Based Brands: High on Purpose, Low on Vibes
Manage episode 437245818 series 2390619
If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?
This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.
Companies mentioned in this episode:
- Plantega
- Beyond Meat – “Serve Love” Campaign / Beyond Meat (BYND) Q2 2024 Earnings Call Transcript
- Impossible Foods – Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing's 'Wokeness' Hurt the Category / Hot dog eating champ Joey Chestnut barred from competing in this year’s contest
Music: Endless Inspiration (Vibe Street Mix)
Learn more about your ad choices. Visit megaphone.fm/adchoices
192 حلقات
Manage episode 437245818 series 2390619
If vibes can play a big role in the 2024 U.S. Presidential Elections, shouldn't we examine their role in food choices?
This episode discusses why the plant-based food industry's focus on branding plant-based meat by emphasizing environmental and health benefits has failed to resonate with a consumers. A more effective branding strategy for alternative protein involves focusing on the "vibes"—the emotional and cultural context associated with food—rather than just facts and figures, aiming to make plant-based options feel more appealing and culturally relevant to diverse consumer groups.
Companies mentioned in this episode:
- Plantega
- Beyond Meat – “Serve Love” Campaign / Beyond Meat (BYND) Q2 2024 Earnings Call Transcript
- Impossible Foods – Recipe for Disaster: Impossible Foods CEO Says Plant-Based Meat Marketing's 'Wokeness' Hurt the Category / Hot dog eating champ Joey Chestnut barred from competing in this year’s contest
Music: Endless Inspiration (Vibe Street Mix)
Learn more about your ad choices. Visit megaphone.fm/adchoices
192 حلقات
كل الحلقات
×![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #191 - Next Level Burger: Expansion, Plant-Based Backlash, and the Future of Sustainable Fast Food 1:00:18
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #190 - Challenging Meat’s Dominance: From Counterculture to Systems Change with Alicia Kennedy 50:16
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #189 - Winning the Consumer Mindset: Indy Kaur on Driving Plant-Based Adoption and Building Trust 46:50
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #188 - Cultivated Meat and the American Dream: Sami Nabulsi on Innovation, Politics, and Progress 1:01:16
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #187 - The Plant-Based Reset: Lessons, Challenges, and a Path Forward with Maisie Ganzler 53:38
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #186 - Meat, Culture, and the Identity of Food with Chef Palak Patel 57:18
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #185 - Plant-Based Dreams, Blended Realities, and a Chicken-Beef Burger You Didn’t See Coming 1:15:41
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #184 - Has Overthrow Hospitality Cracked the Code on Plant-Based Dining? 58:54
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #183 – Cheese, Reimagined: Sorosh Tavakoli on Challenges and Change 1:18:09
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #182 – Alternative Protein...a Big Nothing Burger? With Steve Molino 1:24:20
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #181 – Plant-Based Brands: High on Purpose, Low on Vibes 20:24
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #180 - Zero Egg: Meet The New, Great-Tasting, Cleaner-Label, Plant-Based Egg 57:49
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #179 - Plantega: Nudge Theory and Plant-Based Food 11:35
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #178 - Climbing the Plant-Based Slope of Enlightenment 16:33
![Eat For The Planet with Nil Zacharias podcast artwork](/static/images/64pixel.png)
1 #177 - Elena Devis of Deliveroo on the Unstoppable Rise of Plant-Based in Takeout and Food Delivery 51:41
مرحبًا بك في مشغل أف ام!
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