Ep 462: Behind The Scenes Of A $250k Launch (best of the podcast)

The Perfectionism Project

In this episode I’m sharing a detailed behind the scenes look over a $250k launch, because this is such a great example of the advanced work that you can do on releasing your perfectionism handbrake. This will help normalise the ups and downs of launching (regardless of what kind of business you have) and demonstrate the next-level mindset work perfectionists need to do once you’re showing up and putting yourself out there.

Tune in to listen to ‘real-time’ updates that I recorded as we prepared for this launch and through the launch period. I talk through the launch plan and strategy, advanced Power Planning, advanced troubleshooting and more!

What you will hear in this episode is an example of what we’re going to be doing in the PGSD Advanced Coaching Group. In PGSD Advanced, you're going to be working closely with me and a group of other like-minded perfectionist entrepreneurs to get out of your own way in a whole new way. I'm so excited because I haven't actually taught what I do behind the scenes for my mindset work before. I've been demonstrating it through podcast episodes like this launch debrief episode that so many people love, but I haven't actually had a way for you to do that work with me.

We have already done early enrollment for the PGSD Advanced Coaching Group and spots have started filling, but we will announce the official enrollment dates soon. If you are ready for the advanced work, then stay tuned to the podcast. You’ll get all the details so you can decide whether or not it’s for you.

Find the full episode transcript and show notes at samlaurabrown.com/episode462.

In This Episode You’ll Learn:

• What our goal was for the PGSD launch and how I decided what our launch strategy would be

• What I’m doing differently compared with our last launches

• What my self-coaching looks like during launch week

• The mindset shifts that kept me committed to my goal

• The statistics we were tracking and why

• What our final numbers were (sign ups, revenue, podcast ep downloads etc)

Featured In The Episode:

• Free training: How To Plan Properly As A Perfectionist with Power Planning

• Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd

• Take The Perfectionism Quiz: samlaurabrown.com/quiz

• Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power

• Follow me on Instagram @perfectionismproject

Work With Me:

My coaching program Perfectionists Getting Shit Done (aka PGSD) teaches you how to plan properly as a perfectionist so you can get out of your own way in your business. To find out more about the program and sign up today, visit: samlaurabrown.com/pgsd.