What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy

What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.

Key Takeaways:

• Describing ideal clients too rigidly can unintentionally alienate potential referrals

• Language should reflect client experiences and therapy process — not just therapist preferences

• Blog posts are a flexible, strategic way to expand on specialty areas without over-niching

• Websites should be regularly updated to reflect current practice and make contact easy

Listen to the full episode and access resources:
https://therapyreimagined.com/podcast

Join the Modern Therapist Community:
https://linktr.ee/therapyreimagined

Creative Credits:
Voice Over by DW McCann
Music by Crystal Grooms Mangano