Ep 55 - Not Just Followers: How to Build a Brand That Sparks Community & Movements

The Flow Lane With Emma Maidment

Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does.

In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last.

She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything.

You’ll discover:
✨ Why authenticity builds trust (and trust is the true currency of community)
✨ How to attract aligned humans who become clients, collaborators, and advocates
✨ The shift from visibility to belonging — and how that’s the foundation of movements that last

If you’ve ever felt stuck chasing followers, this episode will show you how to build something far more powerful: a brand that people don’t just follow, but belong to.

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Flow on friends,
Em x