Ep 043 - I’ve never been so insulted

The Efficient Coach

In this episode, I share a personal story about how a comment from a potential client in 2019 completely shifted the way I market my coaching.

I was told my coaching was no different from Slimming World - and at first, I was offended.

But that comment led to a huge realisation: I wasn’t focusing enough on the transformation my clients would experience. Instead, I was too focused on the features of my program.

I dive into the importance of shifting from selling the process to selling the outcome - the transformation your clients will experience when they work with you. This change in mindset not only improved my messaging but also attracted more of the right clients who were ready for real change.

If you're struggling to explain what makes your coaching different, this episode will help you reframe your messaging to focus on the results your clients truly want.

Key Takeaways:

• Stop selling the features of your coaching - show clients the results they’ll experience.
• Focus on the transformation, not just the logistics.
• Shift your messaging from the “what” to the “why.”
• Learn how to paint a clear picture of your client's future success.
• Why your messaging is the key to attracting your dream clients.

Keywords:
online coaching, client transformation, marketing coaching, coaching message, coach marketing tips, messaging for coaches, attract ideal clients, marketing strategy, business mindset, coaching sales, personal growth for coaches, sales without burnout, coaching business growth, effective marketing for coaches, coaching offers, outcome-focused coaching.