#48 Wild Idol: Naturally alcohol-free, premium, sparkling wine

Sober Curious, Mindful & Alcohol-Free Drinkers Podcast: Low No Drinker

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES

“You cannot buy premiumisation, in my view.”

“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”

======
SHOW SUMMARY

Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants.

In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.

======
WE CHAT ABOUT

0:00 Coming up...

3:01 Paul's story

8:12 Being the best in the world

16:40 Naturally alcohol-free

23:11 Production volatility

25:39 Changing behaviours

29:39 Demanding quality

35:06 Premiumisation in low & no

43:22 Moving forward with caution

46:37 Wild Idol flavour profile

54:33 The BBQ-Q

======
TRY WILD IDOL // @WILDIDOL.OFFICIAL

======
WE ALSO TALK ABOUT:
Guinness 0.0*

£109 sparkling wine (French Bloom)

Big Drop*

======
BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.

Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!

Subscribe to Low No Drinker Magazine online or in print (delivered worldwide!)

FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA

PODCASTS WE RECOMMEND:
The Upper Bottom
We Recover Loudly
*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

فصول

1. Coming up... (00:00:00)

2. Paul's story (00:03:01)

3. Being the best in the world (00:08:12)

4. Naturally alcohol-free (00:16:40)

5. Production volatility (00:23:11)

6. Changing behaviours (00:25:39)

7. Demanding quality (00:29:39)

8. Premiumisation in low & no (00:35:06)

9. Moving forward with caution (00:43:22)

10. Wild Idol flavour profile (00:46:37)

11. The BBQ-Q (00:54:33)