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162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape
Manage episode 463749248 series 3317571
Allison Lynch is a writer, artist, competitive runner and sports marketing professional.
Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.
I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.
In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.
Follow Allison on Substack: https://notaconversationalpace.substack.com/
Allison personal website and portfolio: https://www.allisonmary.com/
PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!
_______________________
Follow @vert.run on IG
Download our app and sign up to our training plans on vert.run
Francesco's links: Instagram | Twitter | Strava | Website
165 حلقات
Manage episode 463749248 series 3317571
Allison Lynch is a writer, artist, competitive runner and sports marketing professional.
Allison has 12 years of experience in brand marketing and communications, specializing in sports technology, running, and fitness. She’s worked for companies like WHOOP and COROS.
I was inspired to invite Allison on this podcast after discovering her work and talent for writing. She wrote a very interesting Substack post on Matt Trappe's newsletter “A matter of brand”, which I really suggest following and subscribing, that is called "Athletes vs influencers: the bubble has burst". I have been following Allison since then and here we are now.
In today’s conversation we talk about the current state of the running universe, the evolution we’ve seen in the past 15 years, with running and outdoor brands progressively shifting away from performance to focus more on lifestyle and fashion, the athletes vs influencers dynamic, how can athletes provide value to themselves and to the brands they work for, how can companies help the athletes build their brand and audience on different platforms.
Follow Allison on Substack: https://notaconversationalpace.substack.com/
Allison personal website and portfolio: https://www.allisonmary.com/
PLEASE SHARE THIS EPISODE WITH YOUR FRIENDS AND ON SOCIAL MEDIA IF YOU ENJOYED IT!
_______________________
Follow @vert.run on IG
Download our app and sign up to our training plans on vert.run
Francesco's links: Instagram | Twitter | Strava | Website
165 حلقات
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1 163. Dakota Jones | Running for climate action: Dakota's 100mile American record attempt raising money for Footprints Running 1:00:39

1 162. Allison Lynch | Running, performance, athletes and influencers: navigating brand marketing in an evolving landscape 1:08:42

1 161. Voices from the Vert.run community: Adina Crawford | Trail running and diversity, changing the narrative and a memorable trip to the French Alps 42:31

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1 159. Zach Miller | Ever forward: embracing the past and the future of trail running. 1:25:36

1 158. Tim Tollefson | We need to take care of our sport. Community, growth, professionalization, mentorship, physical and mental health 1:25:13

1 157. Roberto Delorenzi | Skyrunner World Series Champion, consistency at the top level, highest race results to training ratio?? 1:07:56

1 156. Lauren Gregory | Elevating the game in trail running 52:57

1 155. Eli Hemming | Working my way up to the top: how to become a professional trail runner 1:04:23

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