Why Word-of-Mouth Marketing Is Still Crucial + How to Employ It with Ashley Stanford

Planners on Purpose Podcast

In this episode, we delve into the dynamic world of event marketing strategies with the accomplished Ashley Stanford, a seasoned Digital Marketing Consultant and Freelancing Expert. With over 15 years of expertise in the digital marketing realm, Ashley brings a wealth of knowledge and practical insights that are sure to resonate with professionals in the Events & Entertainment sector.
About Ashley Stanford
Our guest, Ashley Stanford, is not just a digital marketing maven but also the EVP of Client Strategy at TicketSocket and the Vice President and Co-Founder of Ice Cream Social. Her extensive experience spans across various industries, including Events & Entertainment, Medical Device/Healthcare, and Finance Technology sectors. Ashley's passion lies in crafting strategic marketing plans and optimizing tactics to drive tangible results for her clients.
Episode Highlights
In this engaging discussion, Ashley sheds light on the intricacies of effective event marketing strategies. She shares her journey of conceptualizing TicketSocket—a unique solution born out of the need to revolutionize traditional marketing channels in the ticketing industry. Ashley emphasizes the importance of word-of-mouth marketing in today's digital landscape and unveils how Ice Cream Social's innovative referral widget gamifies the online referral process, driving substantial results for businesses.
Ashley advocates for a holistic approach to marketing, where word-of-mouth initiatives complement existing channels such as SMS, email, and social media ads. She underscores the significance of incentivizing partners and understanding demographic nuances to maximize the impact of word-of-mouth campaigns.
Furthermore, Ashley offers invaluable insights into effective communication strategies, emphasizing the need for transparency and proactive engagement, especially during challenging situations such as event cancellations or setbacks.
Delving into a personal anecdote, Ashley candidly shares her experiences of overcoming burnout, highlighting the importance of self-care and resilience in navigating professional challenges.
Links and Resources

The Desire Map by Danielle Laporte
Ice Cream Social and TicketSocket
Ashley Stanford on LinkedIn
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