Mastering Social Media

Neil Wilkins Podcast

"Strong fundamentals, practical techniques, and the trends shaping social media in 2025."

This session equips marketers with a grounded understanding of how platforms work, what content performs best, and how to build, grow, and engage audiences. It combines theory, current data, and recommended low-cost tools

Why Fundamentals Still Matter in 2025

Algorithms and formats change, but principles of relevance, consistency, and value creation remain constant.

4.95 billion people use social media globally (DataReportal, Jan 2025).

Effective strategies balance creativity with evidence-based fundamentals.

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