Creative Problem Solving and Innovation in Marketing

Neil Wilkins Podcast

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Neil Wilkins. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Neil Wilkins أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

The So What from BCG

1
Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

منذ 12 يومًا18:09

التشغيل لاحقا

قوائم

إعجاب

احب

18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…

منذ عام واحد 45:08

M4A•منزل الحلقة

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches.

2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops.

3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

530 حلقات

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

Neil Wilkins Podcast

Creative Problem Solving and Innovation in Marketing

Neil Wilkins Podcast

published منذ عام واحد

M4A•منزل الحلقة

1. Start by challenging one established norm in your current marketing strategy and brainstorm alternative approaches.

2. Incorporate customer-driven insights into your campaigns by actively engaging them in co-creation or feedback loops.

3. Experiment with one new marketing tool or technique, such as gamification or AI-driven personalisation, to test its impact on engagement.

More content like this at Cambridge Marketing College http://marketingcollege.com/events

530 حلقات

#Business #Marketing #Digital #Strategy #Planning #Social #Media #Neil Wilkins #Health and Well-Being #Self-Improvement #Neilwilkins #Metaversemarketing #Marketingsustaiability #Communication

كل الحلقات

Neil Wilkins Podcast

1
Social Communication for Marketers, with Mario Wissa 43:04

منذ 10 أيام43:04

43:04

Mario Wissa is a social communication expert with a passion for helping individuals and organisations improve their communication skills. As a researcher, author, and public speaker, he has dedicated over 17 years to studying intrapersonal, interpersonal, and group communication. He’s authored three books on the subject and has traveled extensively, gaining valuable insights from diverse cultures and interculture communication.Connect with Mario Wissa https://mariowissa.com/Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
How to Increase Content Visibility, with Emily Aborn 42:31

منذ 13 يومًا42:31

42:31

How to Increase Content Visibility, with Emily Aborn Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings personality, creativity, and message to life as she guides others to build community and relationship-based businesses. In this conversation we explore how to increase content visibility. Connect with Emily Aborn https://emilyaborn.com/instagram/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Ethical Marketing Made Simple 39:00

منذ 14 يومًا39:00

39:00

Building Trust, Loyalty, and Long-Term Success through Responsible Marketing. Why Ethical Marketing Matters: Consumers are demanding transparency, fairness, and accountability from brands; Regulatory bodies are enforcing stricter advertising and data privacy laws; Brands that prioritise ethical marketing see higher customer loyalty and stronger reputations. More webinars like this at Cambridge Marketing College http://marketingcollege.com…

Neil Wilkins Podcast

1
Sustainability in the Marketing Mix 41:34

منذ 16 يومًا41:34

41:34

Sustainability isn’t just about doing good, it’s smart wholesome marketing and business growth.Let’s explore how marketers can embed sustainability into their strategies by balancing profit, people, and planet. Using the Mindful Marketing Model (Product, People, Process, Profit) and Responsible Marketing principles, we’ll cover actionable ways to make sustainability an integral part of the marketing mix.More content like this at Cambridge Marketing College http://marketingcollege.com…

Neil Wilkins Podcast

1
Building a Personal Brand, with Daniel Goddard 48:04

منذ 18 يومًا48:04

48:04

With a background in entertainment, digital marketing, and AI networking, Daniel Goddard offers valuable insights for the audience. As a former soap star, turned tech entrepreneur, Daniel goes deep into personal and professional development concepts. If you are striving to break into entertainment, build a successful personal brand, start your own business, or master the art of networking, Daniel has the experience and expertise to guide you towards success. He understands the challenges of starting from scratch, building confidence, and pushing through adversity. Connect with Daniel https://www.underthein.com/ http://dysko.co Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
Sustainability in the Tech Industry, with Brittany Hansen 42:17

منذ 19 يومًا42:17

42:17

Brittany is a tech entrepreneur with special interest in marketing, sustainability, strategy, and global responsibility. Neil and Brittany answer questions like, “What strategies can brands adopt to thrive in today’s rapidly changing tech landscape?” and, “Is sustainability about saving the planet or is it a political agenda?” Whatever the challenges, this conversation evidences that balancing a clear ROI with sustainability is the way to go for all businesses. Connect with Brittany https://www.linkedin.com/in/brittany-a-hansen/ Brittany’s website http://www.viiision.com/ Subscribe to the Neil Wilkins Podcast https://open.spotify.com/show/2MrtPAmJjZFK7vrXBY0Rsv…

Neil Wilkins Podcast

1
Data Mastery in AI Marketing 45:06

منذ 26 يومًا45:06

45:06

Data Mastery in AI MarketingLearn how to harness structured and unstructured data to power AI-driven insights.Introduction to Data in AI MarketingData is the foundation of AI-driven marketing.Two main types: Structured data (organised, easily searchable) vs. Unstructured data (text, images, videos).Why data mastery matters: Better insights, personalisation, efficiency, and competitive advantage.…

Neil Wilkins Podcast

1
What is AI Generated Content, with Kabir Hemrajani 46:02

منذ 26 يومًا46:02

46:02

What is AI Generated Content, with Kabir HemrajaniKabir is a tech founder building a product for teams to scale this process organisation-wide, with truly outstanding results. He does this by sourcing context from the entire team, which leads to better content. Kabir’s insights add so much value in the answers to question around optimisation, creation, relevance and the human-centric approach to AI generated content.http://riffraff.aiRiff raff turns team Slack conversations into outstanding deliverables. Teams that use riff raff fully leverage AI, not just to work faster but to deliver exceptional work every time.This is a conversation that explores what is AI generated content, how to collaborate, where it fits in the client agency relationship and more.Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887…

Neil Wilkins Podcast

1
Building a Membership Community, with Nathalie Doremieux 47:42

منذ 4 weeks47:42

47:42

Nathalie Doremieux helps women entrepreneurs build profitable businesses creating life changing E-learning experiences while generating recurring revenues (she helps them build online courses and membership sites that make money). Nathalie is a business strategist, marketing automation strategist and co-founder of New Software Marketing and The Membership Lab. In this conversation on the Neil Wilkins Podcast, Nathalie and Neil explore building communities, membership strategy and customer relationships through deep connection rather than simply scale. Connect with Nathalie https://themembershiplab.com/gift Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

Neil Wilkins Podcast

1
Planet Bonehead, with Bobby Donohue 52:34

منذ 4 weeks52:34

52:34

Bobby Donohue is the Founder of Planet Bonehead, a “Teacher Learning Center” to empower educators to confidently address climate change with young learners. His professional development courses offer certifications that cover climate change facts versus myths, innovative teaching strategies, lesson planning, and ways to integrate climate change across various subjects. Bobby is excited to launch “Planet Symposium”. These events will provide teachers with direct access to guest lecturers including scientists, environmental leaders, and frontline change-makers, offering firsthand insights necessary to prepare students for careers in green tech and STEAM fields. Planet Bonehead is used in classrooms across 86 countries, empowering the next generation to build a sustainable future. Visit Planet Bonehead http://planetbonehead.com Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

Neil Wilkins Podcast

1
Luxury Brand eCommerce, with Gabriel Karma 43:38

منذ 5 weeks43:38

43:38

Gabriel Kaam is the CEO and Cofounder of the KNR Agency in Paris. Since 2016, he was worked with some of the world’s biggest fashion, beauty and luxury brands to help them grow in e-commerce. Notable clients include LVMH, L’Oreal and Givenchy, giving Gabriel a deep insight into what we can all learn from luxury brand marketing. Neil and Gabriel discuss many opportunities including Gabriel's comment, "Customer feelings become data points." Connect with Gabriel https://www.linkedin.com/in/gabriel-kaam/ Subscribe to the Neil Wilkins Podcast https://podcasts.apple.com/us/podcast/neil-wilkins-podcast/id1327913887 More content like this at Neil Wilkins Online http://neilwilkins.online…

Neil Wilkins Podcast

1
Responsible Marketing, Building Trust in 2025 42:55

منذ 5 weeks42:55

42:55

Building Trust in 2025 is a key element of Responsible Marketing. Understand why responsible marketing matters in 2025. Explore key theories underpinning responsible marketing. Learn actionable steps to implement transparency and authenticity. Review practical use cases and results. More webinars like this http://marketingcollege.com/events Connect with Neil Wilkins http://neilwilkins.online…

Neil Wilkins Podcast

1
Brain Fitness, with Arnold Beekes 44:51

منذ 5 weeks44:51

44:51

Most people cannot use their full potential, because they are limited by (mental & emotional) straitjackets. They are overwhelmed, feel not good enough and are not making a difference. This Brain Sickness is the consequence of living someone else’s life. You can dismantle the straitjackets by unleashing and using your uniqueness. Brain Fitness trains you to live your own life. Your wellbeing, performance and creativity will significantly improve. Neil Wilkins discusses brain fitness with Arnold Beekes in this fascinating episode of the Neil Wilkins Podcast. Connect with Arnold https://braingym.fitness/masterclass/ Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

Neil Wilkins Podcast

1
Marketing Personalisation, with Deanna Read 48:35

منذ 6 weeks48:35

48:35

Deanna Read is not your typical marketer—she’s a strategic powerhouse who blends AI, neuro-marketing, and B2I marketing to connect with audiences on a deeper level. Deanna’s journey began when she transformed from a LinkedIn wallflower to an active thought leader, thanks to the guidance she received early in her career. Now, she’s a Fractional CMO, strategic consultant, and soon-to-be doctorate holder in Strategic Marketing. Neil and Deanna talk about the importance of marketing personalisation and how to integrate the concept in your plans and tactics.Connect with Deanna https://www.linkedin.com/in/deannaread1/Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

Neil Wilkins Podcast

1
How to Become a Business Consultant, with Robin Waite 45:58

منذ 6 weeks45:58

45:58

Robin is the Founder of Fearless Business, regular speaker at various business events and bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. He puts his 2 decades of business experience to work, coaching clients to reach their goals, create more time and increase their revenue. In this conversation on the Neil Wilkins Podcast, Neil and Robin discuss how to become a business consultant with a focus on mindset, pricing, pitfalls and more. Connect with Robin Waite https://fearless.biz/tys Subscribe to the Neil Wilkins Podcast https://creators.spotify.com/pod/show/neilwilkins…

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