#43 Inspiration & innovation with NON World Wines

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

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SHOW QUOTES

“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”

“So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”

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SHOW NOTES

All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.

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WE CHAT ABOUT

Aaron's story

Amazing flavour combinations

A late-found love of food

International seasonality

Stewed cherry & coffee

Replicating red wine

Made for food?

Aaron, ADHD & alcohol

Hospitality (it's in the name)

Australia, the UK & the US

The NON stopper!

Online and on-trade

What's next for NON?

Parenting while building a brand

The BBQ-Q (& AF draught in Aus)

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TRY NON - uk.non.world // @non.world

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WE ALSO TALK ABOUT:

Botivo*

Heaps Normal

Muri

Sylva

Guinness 0.0*

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BEST EPISODES TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

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ABOUT THE SHOW:
The Low No Drinker Podcast is hosted by Denise Hamilton-Mace, the founder and editor of Low No Drinker Magazine.
Bringing you closer to the people, places and brands leading the low-&-no-alcohol revolution!
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فصول

1. Coming up... (00:00:00)

2. Aaron's story (00:01:40)

3. Amazing flavour combinations (00:05:02)

4. A late-found love of food (00:08:05)

5. International seasonality (00:09:56)

6. Stewed cherry & coffee (00:13:18)

7. Replicating red wine (00:14:56)

8. Made for food? (00:19:02)

9. Aaron, ADHD & alcohol (00:20:58)

10. Hospitality (it's in the name) (00:24:43)

11. Australia, the UK & the US (00:27:38)

12. The NON stopper! (00:32:38)

13. Online and on-trade (00:35:38)

14. What's next for NON? (00:38:19)

15. Parenting while building a brand (00:40:09)

16. The BBQ-Q (& AF draught in Aus) (00:42:52)