Freddie Paxton, CEO at WOAW: The Hidden World of CEOs and Power of Personal Branding Revealed

Inclusive Leaders & CEO Impact Podcast by DIAL Global

Ever pondered on the stark reality of a CEO's life or the power of personal branding? Well, you're in for a treat! We're thrilled to welcome Freddie Paxton, the dynamic CEO of the UK's leading personal branding agency, WOAW. Freddie takes us on an inspiring journey, sharing his transition from a university dropout to a C-suite executive. He peels back the layers of the CEO role, revealing its challenges and responsibilities - which can often be a far cry from the perceived glamour.
Freddie's insightful narrative extends to the realm of personal branding in our digital age. He emphasizes that we all have a personal brand, often unconsciously, and harnessing it can yield significant benefits. With Freddie's expert guidance, we delve into the importance of carefully crafting our messages and the role of a robust personal brand in streamlining networking. His unique perspective on this emerging branch of marketing is a treasure trove of knowledge.
We are not just about business; we delve deep into Freddie's life experiences and values. Growing up with a single mother, Freddie discusses the importance of hard work, mental health, and supportive environments. He even opens up about his favorite clients, mission-led campaigns, and influential books.
Join us, and let's explore the intricacies of personal branding, leadership, and the transformative power of vulnerability together.

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1. The Challenges of Being a CEO (00:00:00)

2. The Importance of Personal Branding (00:10:35)

3. Value of Hard Work and Supportive Environment (00:17:33)

4. Favorite Clients, Missions, & Book Recommendations (00:26:05)