Sustainability Centric Brand Equity (Season 1, Episode 7): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

Unlock the secret to building a powerful brand that resonates deeply with today's conscious customers. As consumers increasingly prioritize sustainability, it's no longer an option – it's a necessity to weave environmental, social, and governance commitments directly into your brand's identity.

This isn't just about making claims; it's about understanding what your customers truly want when it comes to green choices and ethical practices. Discover how leading organizations are strategically listening across every touchpoint – from social media sentiment to purchasing history – to capture those subtle and explicit preferences.

Learn how to transform these insights into personalized experiences that speak directly to individual customer values. It requires sophisticated systems to manage data, understand context, and automate dynamic, real-time engagement across all digital and human interactions.

Finally, explore how to deliver on these promises across your entire operation, from responsible sourcing and product creation to efficient returns and re-commerce. True value is created by consistently and sustainably fulfilling customer needs, becoming a trusted partner throughout their journey.

Building sustainable brand equity requires cross-functional collaboration and the right technological foundation. Join us to understand the strategic themes and key capabilities needed to connect your sustainability efforts directly to enhancing customer loyalty and brand strength.

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