أفضل بودكاسات Customer Data (2025)

1
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG 32:29

4d ago32:29

32:29

In an era where traditional ways of working are rapidly becoming obsolete, simply adopting new tools isn’t enough. This episode explores why AI isn’t just another technology trend but a structural shift demanding a new kind of leadership—one where marketing visionaries, technology architects, and AI strategists work in lockstep. We’ll reveal how th…

1
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG 21:37

4d ago21:37

21:37

Imagine the familiar world of marketing suddenly shifting into a dynamic, unpredictable landscape where old maps no longer work. This is today’s reality. Our upcoming podcast explores how marketing has evolved—from interruptive messages to authentic conversations, and from simply selling products to deeply understanding customers. We’ll reveal how …

1
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG 19:51

4d ago19:51

19:51

Is your online presence playing hide-and-seek with customers? For too long, SEO was treated as a technical trick to outsmart algorithms. But the game has changed. Search is no longer just about rankings—it’s about understanding and serving real human needs. In this episode, we explore how modern search engines now reward empathy, relevance, and use…

1
Enterprise Content Marketing Strategy (Season 2 Marketing Masterclass, Episode 3): CX with SG 31:58

4d ago31:58

31:58

Welcome to a journey into modern enterprise growth, where content marketing evolves from a set of disconnected tactics into a true engine of business success. In today’s fast-changing digital landscape, content is no longer just blogs and videos—it’s the architecture through which brands build equity, foster loyalty, generate demand, and gain a com…

1
Social Media Marketing Masterclass (Season 2 Marketing Masterclass, Episode 4): CX with SG 17:39

4d ago17:39

17:39

Welcome to an exploration of social media’s evolution—from a simple digital town square to a core pillar of modern enterprise marketing. What once meant posting and hoping for likes has become a complex ecosystem that shapes how customers discover, engage with, and choose brands. For many businesses, navigating this landscape can feel overwhelming.…

1
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG 19:43

4d ago19:43

19:43

In today’s fast-paced business world, a few ads or a single campaign aren’t enough. Many enterprises chase short-term results while missing the bigger picture. This episode shows how paid media, when used strategically, shifts from being a cost center to a powerful engine of sustainable growth. Think of your marketing as a flywheel: paid media spar…

1
Email Automation Marketing Masterclass (Season 2 Marketing Masterclass, Episode 6): CX with SG 17:12

4d ago17:12

17:12

In today’s shifting digital landscape—where algorithms constantly change and platforms feel like rented land—one channel continues to prove its enduring power: email. Once a simple broadcast tool, email has evolved into a sophisticated engine for personalized, scalable customer engagement and a direct line you truly own. In this episode, we explore…

1
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG 21:17

4d ago21:17

21:17

In today’s fast-moving business world, traditional marketing tactics no longer suffice. Many organizations pour resources into one-off campaigns that quickly fade. This episode introduces growth marketing—a disciplined, always-on approach that replaces short-lived bets with a system for continuous, measurable growth. We explore how leading companie…

1
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG 32:31

4d ago32:31

32:31

In a crowded market where products feel interchangeable, how can your business truly stand out? This episode reveals why your brand is more than a logo or slogan—it’s the living heartbeat of your enterprise. We explore how to move beyond one-way messaging and build a brand rooted in authenticity, trust, and purpose. You’ll learn to define your comp…

1
B2B E-commerce Growth Masterclass: Dual-Domain Strategy (Season 2 Marketing Masterclass, Episode 9): CX with SG 35:21

4d ago35:21

35:21

The Convergence of B2B and Digital Commerce For decades, B2B and digital commerce seemed like separate worlds—one built on long-term relationships and complex decisions, the other on speed, convenience, and real-time data. Today, those paths are merging. Business buyers now expect the same seamless, self-service experiences they enjoy as consumers,…

1
Creating synergy in customer experience during Mergers and Acquisitions (Season 1, Episode 5): CX with SG 22:21

2M ago22:21

22:21

Mergers and acquisitions are transformative events, bringing together different organizations with unique ways of operating and engaging customers. The crucial question becomes: how do you successfully merge these distinct customer experiences to unlock true value and synergy? In this podcast, we explore the strategic approach to designing a succes…

1
The journey from CRM to Customer Experience (Season 1, Episode 1): CX with SG 24:44

2M ago24:44

24:44

The way businesses connect with customers has changed dramatically. Driven by rapid technological growth and evolving business models, we've moved beyond traditional Customer Relationship Management (CRM) into a new era: Customer Experience (CX). This isn't just a small update; it's a massive transformation impacting economics, philosophy, and tech…

1
Designing the Enterprise AI strategy (Season 1, Episode 2): CX with SG 14:48

2M ago14:48

14:48

Every business today is looking at the potential of Artificial Intelligence. But moving from initial exploration to building a strategic AI practice that delivers real, lasting value is the crucial next step for leaders. This podcast provides a framework designed for business executives to help design an AI strategy that is scalable, sustainable, a…

1
Customer Experience Integrated Operating Model (Season 1, Episode 4): CX with SG 20:25

2M ago20:25

20:25

The landscape of business is fundamentally changing. Organizations are moving beyond simply selling products, focusing instead on delivering comprehensive solutions and, most importantly, exceptional customer experiences. But growth often creates internal silos, hindering the ability to maintain a truly customer-centric approach. How can leaders br…

1
Outcome driven Customer Experience and CRM strategy (Season 1, Episode 6): CX with SG 13:03

2M ago13:03

13:03

In today's rapidly changing market, simply tweaking last year's plan isn't enough to truly win. Business leaders face a crucial choice: continue on a path of inertia or embark on a journey of transformation to become deeply customer experience-centric. This podcast explores how leading organizations are reshaping their strategies by focusing on out…

1
Sustainability Centric Brand Equity (Season 1, Episode 7): CX with SG 14:56

2M ago14:56

14:56

Unlock the secret to building a powerful brand that resonates deeply with today's conscious customers. As consumers increasingly prioritize sustainability, it's no longer an option – it's a necessity to weave environmental, social, and governance commitments directly into your brand's identity. This isn't just about making claims; it's about unders…

1
Business value of perfect CX and integrated value chain (Season 1, Episode 8): CX with SG 15:07

2M ago15:07

15:07

Imagine your business and your customers are two sides of the same coin. A truly perfect customer experience is achieved when these two sides function as one unified entity. In this podcast, we explore the profound business value unlocked when companies strategically design their operations to achieve this seamless integration, connecting the custo…

1
AI for CX and CRM Strategy and Architecture (Season 1, Episode 3): CX with SG 20:22

2M ago20:22

20:22

Imagine a world where your business not only meets customer expectations but consistently anticipates and exceeds them. What if every interaction felt deeply personal, every offering perfectly timed, and every support request resolved with seamless efficiency? This podcast episode unveils the transformative power of artificial intelligence in craft…

1
Breaking the Retail Disconnect with Relevancy I Ted Rubin 39:31

3y ago39:31

39:31

As a self-proclaimed "relationship" guy, Ted Rubin, speaker, social marketing strategist, and co-author of "Retail Relevancy," challenges marketers to get back to basics by developing real customer connections. In this episode of “Customer Data Perspectives,” Rubin shares his take on improving the customer experience, what marketers get wrong about…

1
Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute 37:49

3y ago37:49

37:49

Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In thi…

1
Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger 37:51

3y ago37:51

37:51

Allison Schiff doesn’t hold back her feelings about all the acronyms, jargon, and “mushy” words that permeate the tech world. On this episode of Customer Data Perspectives, Schiff jargon-busts terms like “fingerprinting” and “cookieless,” dives into the future of OTT and CTV advertising, and breaks down what businesses need to understand about data…

1
How to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at Martech 30:22

3y ago30:22

30:22

How well do marketers know their customers, really? And what does that mean for creating the perfect customer experience in a digital world? In this episode of “Customer Data Perspectives,” host Isaac Sacolick sits down with Kim Davis, Editorial Director, MarTech, to explore the challenges of creating data-driven activations, why finding the right …

1
The Evolving MarTech Landscape I Scott Brinker, Chiefmartec 40:06

3y ago40:06

40:06

Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains acr…

1
Driving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD Medscape 29:59

3y ago29:59

29:59

How people engage with companies today is becoming increasingly digital. The life sciences industry is not immune to this change, as healthcare providers expect the same from their interactions with sales reps, marketers and customer service. In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Anthony Manson, CDO, WebM…

1
How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica 40:52

3+ y ago40:52

40:52

Companies now have access to tons of customer data -- but are they getting the most value out of it? In this episode of Customer Data Perspectives, host Isaac Sacolick sits down with Dale Tuck, Chief Information Technology Officer, Primerica, to explore how companies can transform their organizations to solve their biggest data challenges – from id…

1
What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute 37:24

3+ y ago37:24

37:24

What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments? On our latest…

1
Customer Data Perspectives Trailer 1:23

3+ y ago1:23

1:23

How companies manage, analyze and execute on customer data is critical to deliver great customer experiences and drive business growth. In this podcast, we sit down with some of today’s biggest data and marketing leaders to discuss the latest trends in data management and how companies are transforming their businesses to succeed in a digital world…

المدونة الصوتية تستحق الاستماع

Customer Data بودكاست

المدونة الصوتية تستحق الاستماع

1
Customer Data Perspectives

CDP.com

1
CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

Sourajit Ghosh (SG)

1
The AI-First CMO and Enterprise Tech Leader (Season 2 Marketing Masterclass, Episode 10): CX with SG 32:29

1
Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG 21:37

1
Integrating SEO into Enterprise CX Strategy (Season 2 Marketing Masterclass, Episode 2): CX with SG 19:51

1
Enterprise Content Marketing Strategy (Season 2 Marketing Masterclass, Episode 3): CX with SG 31:58

1
Social Media Marketing Masterclass (Season 2 Marketing Masterclass, Episode 4): CX with SG 17:39

1
Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG 19:43

1
Email Automation Marketing Masterclass (Season 2 Marketing Masterclass, Episode 6): CX with SG 17:12

1
Growth Marketing Masterclass: Experimentation and Enterprise Growth (Season 2 Marketing Masterclass, Episode 7): CX with SG 21:17

1
The Brand Strategist's Roadmap to Digital Enterprise Success (Season 2 Marketing Masterclass, Episode 8): CX with SG 32:31

1
B2B E-commerce Growth Masterclass: Dual-Domain Strategy (Season 2 Marketing Masterclass, Episode 9): CX with SG 35:21

1
Creating synergy in customer experience during Mergers and Acquisitions (Season 1, Episode 5): CX with SG 22:21

1
The journey from CRM to Customer Experience (Season 1, Episode 1): CX with SG 24:44

1
Designing the Enterprise AI strategy (Season 1, Episode 2): CX with SG 14:48

1
Customer Experience Integrated Operating Model (Season 1, Episode 4): CX with SG 20:25

1
Outcome driven Customer Experience and CRM strategy (Season 1, Episode 6): CX with SG 13:03

1
Sustainability Centric Brand Equity (Season 1, Episode 7): CX with SG 14:56

1
Business value of perfect CX and integrated value chain (Season 1, Episode 8): CX with SG 15:07

1
AI for CX and CRM Strategy and Architecture (Season 1, Episode 3): CX with SG 20:22

1
Breaking the Retail Disconnect with Relevancy I Ted Rubin 39:31

1
Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute 37:49

1
Tech Jargon, Web 3.0, and Debunking Marketing Trends I Allison Schiff, AdExchanger 37:51

1
How to Implement and Activate Centralized Customer Data | Kim Davis, Editorial Director at Martech 30:22

1
The Evolving MarTech Landscape I Scott Brinker, Chiefmartec 40:06

1
Driving Digital Transformation in Life Sciences | Anthony Manson, CDO at WebMD Medscape 29:59

1
How to Maximize the Value of Your Customer Data | Dale Tuck, CITO of Primerica 40:52

1
What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute 37:24

1
Customer Data Perspectives Trailer 1:23

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