Enterprise Paid Media: Strategy, Optimization, and Future (Season 2 Marketing Masterclass, Episode 5): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

In today’s fast-paced business world, a few ads or a single campaign aren’t enough. Many enterprises chase short-term results while missing the bigger picture. This episode shows how paid media, when used strategically, shifts from being a cost center to a powerful engine of sustainable growth.

Think of your marketing as a flywheel: paid media sparks momentum, amplifies your content, and fuels public conversations that build both visibility and credibility. We’ll explore why brand building and performance aren’t opposing forces—and how balancing them creates stronger customer acquisition and loyalty.

You’ll also learn how to define your ideal customer with precision, craft messages that truly resonate, and leverage automation and AI to scale smarter. Plus, we’ll share frameworks for avoiding ad fatigue, aligning teams, and measuring real business impact.

Tune in to discover how to turn paid media into a coherent, self-reinforcing growth system that delivers both immediate results and lasting brand value.

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