Building the Future-Ready Digital Marketer (Season 2 Marketing Masterclass, Episode 1): CX with SG

CX with SG: AI, Data and Customer Experience CX-CRM. Masterclass learning insights with SG

Imagine the familiar world of marketing suddenly shifting into a dynamic, unpredictable landscape where old maps no longer work. This is today’s reality. Our upcoming podcast explores how marketing has evolved—from interruptive messages to authentic conversations, and from simply selling products to deeply understanding customers.

We’ll reveal how brand communication has moved from top-down broadcasts to co-created dialogues with audiences, making authenticity and customer experience more vital than ever. You’ll also learn a practical framework to organize digital efforts, harness different types of media in synergy, and balance long-term brand building with short-term performance goals.

Most importantly, we’ll unpack the new baseline of consumer expectations: instant gratification, personalization, transparency, and seamless interactions. Plus, we’ll introduce a powerful customer journey mapping tool to help you spot hidden pain points, enhance experiences, and align your organization.

Tune in for a masterclass on navigating modern marketing—where building a strong brand and delivering measurable results go hand in hand.

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