Will AI Define the Next Generation of Marketing? I Paul Roetzer, Marketing AI Institute

Customer Data Perspectives

Paul Roetzer, founder and CEO of the Marketing AI Institute, and author of “Marketing Artificial Intelligence,” has been educating marketers on the importance of leaving rule-based marketing tactics behind and shifting to “next-gen” approaches based on machine learning, natural language processing, and other forms of artificial intelligence. In this episode of Customer Data Perspectives, we dive into how AI is changing the way marketers think about strategy and execution, some interesting findings on consumer sentiment around AI, why responsible AI matters, and some surprising takes on what innovation may hold for AI in the future.

Host: Isaac Sacolick, StarCIO
Guest: Paul Roetzer, founder and CEO, Marketing AI Institute

Related reading:

• Explore what other experts say about how AI is transforming marketing
• Dive deeper into the findings from CDP.com’s AI & Consumer Sentiment survey
• Explore AI trends for 2022 and beyond

For the full transcript and additional insights, visit www.cdp.com.