Episode 44: Why Your Marketing Isn’t Working

Callum Walker | Figuring It Out

Are you struggling to turn social media interactions into loyal clients? Do you find that despite your marketing efforts, potential clients aren’t engaging or buying your services?

You post regularly on social media, trying to attract clients, but the response is lukewarm at best. You’re met with endless excuses and low conversion rates, leaving you questioning the effectiveness of your efforts. The aggressive tactics recommended by some business mentors only seem to push people away, making you feel more like a nuisance than a trusted advisor.

But what if there was a way to transform your marketing approach and build genuine relationships that lead to loyal clients? In this episode, we explore the true purpose of marketing: making people aware of your existence and building a relationship with them. Learn how to effectively use social media to turn potential clients from indifferent to engaged, moving them along the continuum of readiness to buy. Discover the importance of consistency and how providing value through mediums like podcasts can help you build trust and long-term relationships with your audience.