Mobile Dev Memo podcast

Player FM - Internet Radio Done Right

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من MobileDevMemo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MobileDevMemo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

Before The Chorus

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LIVE: Before the Chorus & Open Folk Present: In These Lines feat. Gaby Moreno, Lily Kershaw & James Spaite 33:58

منذ 10 أيام33:58

التشغيل لاحقا

قوائم

إعجاب

احب

33:58

On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: ⁠⁠⁠⁠⁠⁠⁠https://beforethechorus.bio.to/listen⁠⁠⁠⁠⁠⁠⁠ Sign up for our newsletter: ⁠⁠⁠⁠⁠⁠⁠https://www.beforethechorus.com/⁠⁠⁠⁠⁠⁠⁠ Follow on Instagram: ⁠⁠⁠⁠⁠⁠⁠@beforethechoruspodcast⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠@soundslikesofia⁠⁠⁠⁠⁠⁠⁠ About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…

Mobile Dev Memo Podcast

منزل السلاسل•Feed

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

130 حلقات

#Business #MobileDevMemo

Mobile Dev Memo Podcast

16 subscribers

updated منذ 3 أيام

منزل السلاسل•Feed

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

130 حلقات

#Business #MobileDevMemo

كل الحلقات

Mobile Dev Memo Podcast

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Season 6, Episode 2: MDM Mailbag #4 (with David Barnard) 1:00:53

منذ 3 أيام1:00:53

1:00:53

In this week's episode, I speak with David Barnard, a well-known independent app developer, the host of the Sub Club podcast , and the Growth Advocate at RevenueCat . This is the fourth installment of the MDM Mailbag series, where questions for guests are sourced from the Mobile Dev Memo community. Among other things, we discuss: The viability of link-out following Apple's policy change and how developers are integrating it; How independent app developers can build sustainable businesses; Retention strategies for subscription apps; When developers should utilize subscription monetization versus other forms. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit) 51:14

منذ 9 أيام51:14

51:14

In this week's episode of the podcast, I speak with Thomas Petit , a well-known mobile growth consultant, for the third installment of the MDM Mailbag series. Questions for MDM Mailbag episodes are sourced from the MDM community; in this episode, among other things, we discuss: The evolution of app-to-web user acquisition following Apple's recent policy change in the US; Optimizing Meta ad campaigns; The best platforms for non-gaming app user acquisition; Different approaches to creative testing; The future of ASO. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 27: Commerce at the limit 33:04

منذ 24 يومًا33:04

33:04

In this episode of the podcast, I argue that the total automation of digital advertising through AI enablement presents a radically economically expansive opportunity that, while certainly disruptive for certain segments of the digital advertising ecosystem, will ultimately confer significant benefits on consumers, advertisers, and advertising platforms alike. I term the complete, end-to-end automation of digital advertising Commerce at the limit : it represents not just the utmost optimization of advertisers' campaigns, but also the introduction of every business that could potentially derive value from it to the digital advertising economy. Commerce at the limit captures the maximum theoretical scale of advertising's impact of the economy: the AI-empowered apogee of digital commerce. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . Resources cited in this podcast: What comes next after Facebook’s VO campaign strategy? (Mobile Dev Memo) Understanding Google’s Universal App Campaign (UAC) changes (Mobile Dev Memo) Understanding conversion optimization in digital advertising (Mobile Dev Memo) “Black box” ad optimization and satisficer’s remorse (Mobile Dev Memo) The inflationary impact of AI-generated ad creative (Mobile Dev Memo) Ad Spend Forecast To Grow By 4.9% In 2025, Despite A Reduced Economic Outlook (Dentsu) Measuring the digital economy (IAB) The Rise of Digital Advertising and Its Economic Implications (St. Louis Fed) 2024 digital ad spend and video strategy report (IAB) What will it take for CTV ad spend to overtake linear? (The Drum) Digital Video Is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB (IAB) ‘You Will’: A Macroeconomic Analysis of Digital Advertising The Expansion of Varieties in the New Age of Advertising Targeted Advertising, Market Structure, and Consumer Welfare Estimating the Value of Offsite Data to Advertisers on Meta Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency The App Tracking Transparency recession (Mobile Dev Memo) Mobile Gaming in 2023: Still Cooling Down After a Red-Hot Run, the $107B Category Wasn’t Without Success Stories (Sensor Tower)…

Mobile Dev Memo Podcast

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Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz) 59:50

منذ 30 يومًا59:50

59:50

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz on the current state of DMA enforcement, including the recently-released text of the European Commission's April decision on Meta's Pay or Okay business model. Mikołaj returns to the podcast for his fourth appearance — he’s a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes insightful commentary on the EU regulatory landscape on his blog, EU Tech Reg . Among other things, we episode covers: An overview of the EC’s April decision related to Meta’s Pay or Okay model; What the EC says about the economic impact of DMA enforcement with its decision; The changes that Meta made to its business model in the EU after the EC and EDPB published their preliminary guidance on its Pay-or-Okay model; How this decision impacts other so-called gatekeepers; The knock-on economic implications of this decision; The latest developments in EU AI regulation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain) 48:21

منذ 5 weeks48:21

48:21

This week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain , the CEO of eCommerce experience platform FERMÀT , to answer questions submitted by the MDM community. Among other topics, those questions related to: the "universal truths" of user acquisition a viable "self-learning path" for acquiring data analytics / data science skills the role of technical media buyers going forward the purpose of the CMO role what happens if Google is forced to divest part of its Network business Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify…

Mobile Dev Memo Podcast

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Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra) 50:26

منذ 6 weeks50:26

50:26

My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL , an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What? . In this episode, among other things, we discuss: Why discrete, one-off experiments are not the optimal way to measure incrementality The principal challenge in measuring incrementality How the "AI-ification" of marketing changes advertising measurement The options that marketers have for attribution and optimization once every scaled channel offers AI-enabled total automation How marketing teams should utilize the conversion / ROAS data that is reported by platforms Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner) 44:34

منذ 7 weeks44:34

44:34

In this episode of the podcast, I speak with Matt Steiner , Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta's various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEM The core architecture of Meta's advertising-focused AI models What's next on Meta's roadmap concerning the application of AI to advertising How and whether talent is a moat for any business applying AI to it advertising platform Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 22: Economics and antitrust (with Brian Albrecht) 40:04

منذ 8 weeks40:04

40:04

My guest on this episode of the podcast is Brian Albrecht , the Chief Economist at the International Center for Law and Economics (ICLE). Brian holds a PhD in Economics from the University of Minnesota and is an expert on antitrust and consumer protection. In this episode, Brian and I deliberate on the importance and application of antitrust law, as well as the current state of antitrust enforcement in the United States. Among other topics, we discuss: The purpose of antitrust enforcement; The tools that exist to combat monopoly abuses; The Neo-Brandesian worldview; How FTC Chair Ferguson may approach antitrust differently from his predecessor, Lina Khan; Why tariffs are disruptive to an economy; Why the impact of tariffs tends to be underestimated (see this post and this post from Brian for more on the economic dynamics of tariffs). Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 21: Apple in China (with Patrick McGee) 41:38

منذ 10 weeks41:38

41:38

where he covers Apple. The topic of our conversation is Patrick's new book, Apple in China , which I reviewed last week . In the episode, Patrick provides a history of Apple's manufacturing activities in China, why Apple became so dependent on China for the production of its products, and how Apple shaped the trajectory of China as meaningfully as China shaped Apple. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato) 49:44

منذ 10 weeks49:44

49:44

My guest on this week's episode of the podcast is Andrew Covato , a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science , an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including: The misconceptions that advertisers have about how the largest walled garden advertising platforms function; The principal mistakes companies make related to marketing-driven growth; The scientific approach to measurement; How companies can future-proof their advertising measurement; The analytical constraints that prevent most advertisers from growing spend; Creative analytics; A systematic approach to channel diversification. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 19: The power of cohort compounding (with Nilay Patel) 45:50

منذ 11 weeks45:50

45:50

My guest on this episode of the podcast is Nilay Patel , the head of product at Kohort , a cohort analytics platform (full disclosure: I'm an advisor to the company). In our conversation, we discuss the profound power of cohort analysis in decision-making, not just related to marketing spend but across all disciplines within a digital-first company. Among other topics, we cover: The aspects of LTV estimation that companies most often get wrong; Why cohorts represent the most appropriate atomic unit to use in assessing a product's unit economics; How cohort monetization can be used as an input to a user acquisition cash flow model; How to handle outliers in cohort analysis; How companies can approach this type of prediction / forecasting if they don't spending significant amounts of money on user acquisition; How companies should think about monetization improvements over time when they project cohort performance; How the user acquisition channel mix contributes to cohort performance over time. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory) 50:20

منذ 12 weeks50:20

50:20

My guest on this episode of the podcast is Olivia Kory , the Chief Strategy Officer of Haus , an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover: Why the open web is so foreign to many performance advertisers; The right way to conceive of platform A/B testing tools that automatically optimize targeting; How advertisers are auditing their measurement solutions in light of the tariffs and economic volatility; What steps marketing teams can take to "get fit" ahead of a potential economic recession. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday) 49:36

منذ 13 weeks49:36

49:36

This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter , to answer questions submitted by the MDM community. Among other topics, those questions related to: Any visible weakness in consumer spending related to tariffs; The viability of AppLovin and Pinterest for eCommerce advertising; The evolving business model of digital advertising agencies; The appropriate proportion of platform budget to route through Advantage+ and PMax. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy) 47:55

منذ 14 weeks47:55

47:55

My guest on this week’s episode of the podcast is Daniel McCarthy , who is an Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. The topic of our conversation is a draft paper for which Daniel is a co-author: Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency . I cited this paper in Could ATT be rolled back? , and we unpack the paper’s findings in detail in the episode. Among other things, we discuss: Background on the paper, including its general methodology and principal findings; Why so little academic research has been dedicated to the effects of ATT; The qualities of small business marketing that made it disproportionately susceptible to the restrictions of ATT; How SMBs have adapted to ATT; The consequences of ATT on lower-funnel metrics and how the impact of ATT on upper-funnel metrics might be misleading; The misapprehensions or points of confusion about ATT that are most common; Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell) 44:24

منذ 15 weeks44:24

44:24

In this episode of the podcast, I speak with Lee Brown , Spotify’s Global Head of Ad Business & Platform, and Per Sandell , Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss: The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon; The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week; How Spotify is bringing generative AI to audio; How performance advertisers use Spotify's advertising platform; The options for targeting on Spotify's platform; What role Spotify sees its ad exchange playing in the programmatic ecosystem; How Spotify plans to eventually automate ad placements and insertions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas) 39:21

منذ 32 weeks39:21

39:21

Shopify today published the latest version of Edition , its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas , Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things, we discuss: Why Shopify is building marketing tools for merchants; What makes Shopify's data relevant for ads targeting; How Shopify's ad products are structured and how advertisers interface with them; Shopify's ad products roadmap; How Shopify's advertising products fit into the broader eCommerce advertising ecosystem. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi . InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven) 42:26

منذ 33 weeks42:26

42:26

My guest on this episode of the podcast is Niels Hoven , the CEO of Mentava , a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss: The special design considerations inherent in building an app for children; How the interface of an app needs to be adapted to users who have never used another app before; The kinds of feedback that can be used to improve a children's product, given a lack of analytics; The design challenges that arise when building for two audiences: children and their parents; Price sensitivity for educational apps and whether going premium is the best option; The limitations or constraints faced with monetization for a children's' app; The best way to approach growth for a children's app; How to consider user outcomes and churn; The story of Mentava's unplanned launch. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco . Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra) 48:58

منذ 34 weeks48:58

48:58

In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra , the CEO of INCRMNTAL , about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features. In this episode, we discuss: The tradeoffs inherent in the above spiderweb diagram; Whether and how app advertisers implement experiments in their marketing; The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed; Trends in the composition of user acquisition budgets by channel for app advertisers; Whether budget is shifting meaningfully to the web for app advertisers; The gaps in measurement that app advertisers struggle to close; Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand; How AI plays a role in marketing measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén) 49:01

منذ 35 weeks49:01

49:01

My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ . Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover: Why Anniina returned to mobile gaming, given the challenges; How the 2016-era of mobile gaming compares to today; The distribution challenges now relative to 2016-2018; The opportunities in mobile gaming now from a revenue growth perspective; How mobile gaming start-ups should think about exit opportunities; The process for BIT ODD in raising its Seed extension; What mobile gaming start-ups should look for in an investor; The cross-platform gaming opportunity; Whether games publishing is still viable; Helsinki's evolution as a mobile games development hub. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 4, Episode 11: Understanding AppLovin 39:22

منذ 36 weeks39:22

39:22

In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured in three parts: Understanding direct response advertising Understanding mobile gaming advertising Understanding AppLovin’s growth All of these topics can seem unapproachable and impenetrable from the outside. I hope this episode clarifies them. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on.…

Mobile Dev Memo Podcast

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Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister) 43:49

منذ 37 weeks43:49

43:49

My guest on this week's episode of the podcast is Paul Bannister , the Chief Strategy Officer at Raptive . Paul is returning to the podcast for the third time; see the first two episodes here and here . Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit . Among other things, we cover: How web publishers perceive AI Overviews; Whether AI Overviews have yet appreciably impacted publisher traffic; How AI Overviews might fit into Google's broader strategy with respect to the Open Web and Cookie deprecation; Google's claim that AI Overviews result in increased clicks to publisher websites; Whether AI Overviews can fortify Google against competition from other LLM-based search or chatbots, like Perplexity; Whether AI Overviews incentivize publishers to license their data to Google in exchange for exposure; Google's Quick View feature; What it means that Google's share of the search advertising market is expected to drop below 50% in 2025. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on.…

Mobile Dev Memo Podcast

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Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue) 53:33

منذ 38 weeks53:33

53:33

My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why . The post was a rebuttal / response to my own contentiously titled post, It’s time to retire the LTV metric . Among other topics, Kate and I discuss: The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization; The key considerations that app developers should make in building "optimization moments" in their apps; How app marketers should think about channel diversity; How the most sophisticated app advertisers approach measurement; How app advertisers should think about about organic contribution to ROAS; What a "fractional CMO" is, and when a company might consider engaging a fractional CMO; The differences between fractional executives and consultants; How a fractional CMO's performance should be evaluated. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Moloco . Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit) 51:48

منذ 39 weeks51:48

51:48

In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including: The current state of web acquisition for subscription apps; The timeline over which web acquisition gained traction for subscription apps; The downsides of web acquisition for subscription apps; How web acquisition differs from app acquisition; How gaming apps and subscription apps pursue web acquisition differently; The measurement benefits of web acquisition; How and whether the FTC's recent "click-to-cancel" rule will change the dynamics of web acquisition for subscription apps; Whether Apple or Google will crack down on web-based acquisition for subscription apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Moloco . Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast .…

Mobile Dev Memo Podcast

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Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård) 38:57

منذ 40 weeks38:57

38:57

My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård , the CEO and co-founder of modl.ai , which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development. Among other things, we discuss: How AI is being used to assist with game development now, and how that might change or expand in the near term; Which of the less glamorous aspects of game development are the most natural places to apply AI; How AI-assisted bots differ from those that were programmed with deterministic logic; How AI might play a role in live ops; How AI enables much larger and richer open worlds; How AI can be adopted by gamers; How AI can be used to radically personalize game experiences. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Moloco . Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin) 45:00

منذ 41 weeks45:00

45:00

My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin , an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: The role of antitrust law with respect to digital marketplaces; Whether digital marketplaces naturally trend toward anticompetitive behavior; How and whether certain consumer tech design practices can benefit consumers and still be considered anti-competitive; Amazon's treatment of its own products in search rankings (from Andrey's paper on the subject); Whether Amazon's branded search advertising product impacts the economics of retail on the Amazon platform; The tradeoffs that must be considered in the Amazon antitrust case (from Andrey's HBR article on the subject); How the impact on advertisers and consumers of advertising on the Amazon platform should be considered; How antitrust enforcement of Big Tech might evolve. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Moloco . Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman) 46:51

منذ 42 weeks46:51

46:51

ho covers the retail media space through his blog, Media, Ads + Commerce . We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network? ); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in the retail media market; The measurement challenges that arise from advertisers' use of multiple retail media networks; Any forthcoming consolidation in the retail media segment; Which downstream categories (like eg., measurement) benefit from growth in the retail media space. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Moloco . Moloco empowers businesses of all sizes to grow through advanced machine-learning solutions that deliver digital growth and performance for customers. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach) 39:37

منذ 43 weeks39:37

39:37

My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytics tools. I invited Fred onto the podcast to unpack these changes in more detail. In our conversation, we discuss, among other things: How the Meta ads platform has evolved over the past 2-3 years; How Meta thinks about incrementality, and why it is important to advertisers; How Meta measures incrementality; The objectives that will be available for incrementality optimization; How integrating with third-party analytics tools contributes to improved advertiser performance; The new value-based segment targeting feature; Whether these changes will reduce the number of campaigns advertisers need to run; How these changes will ultimately combine with Generative AI for ad creative production; The rollout plan and timeline for these new features. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen . A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson) 40:46

منذ 44 weeks40:46

40:46

My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson , an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghost Ads deeply informed my understanding of incrementality measurement in advertising, which is the topic of discussion in the episode. In our conversation, we cover: What advertising incrementality is; How a marketing team can measure incremental contribution from advertising; Whether incrementality is truly knowable; The concept of Ghost Ads; How ghost ads fit into an advertising workflow; Whether incrementality measurement necessitates prolonged advertising reaction cycles; The commercial risks of ignoring or neglecting incrementality measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen . A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo) 49:00

منذ 45 weeks49:00

49:00

In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture , which recently launched a new sub-site dedicated to Google's antitrust lawsuits called The Monopoly Report . I used this opportunity to speak to Ari to have him explain the various allegations made in the lawsuit (which I originally covered here ). Among other things, Ari explains the specifics of: Google's restriction of its demand to AdX; Google's restriction of real-time bidding to AdX, while giving AdX "first look" (dynamic allocation); Project Bernanke / Global Bernanke / Project Bell; Header bidding and why Google wanted to suppress it; Project Poirot; Unified Pricing Rules / removing per-exchange price floors; Who was harmed by these tactics, and how. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen . A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso) 1:07:16

منذ 46 weeks1:07:16

1:07:16

In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso , the CEO of Game Data Pros , a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone team or be integrated into the workflow of a product team; The tools needed for experimentation; How to ensure that experiments don’t conflict with or negate each other; Pricing experimentation; The most severe mistakes teams make with experimentation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Kayzen . A mobile-first DSP that is built to democratize programmatic advertising. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz) 46:37

منذ 16 weeks46:37

46:37

My guest on this week’s episode of the podcast is Alex Schultz , the CMO and VP of Analytics at Meta. Among other things, Alex manages marketing, analytics, and internationalization for the company and directed its rebrand from Facebook to Meta. Additionally, Alex recently wrote a book, Click Here , which is currently available for pre-order. Among other things, we discuss: Alex’s background and long tenure at Meta; Alex’s distaste for the term “performance marketing” and his philosophy around full-funnel management; Whether Alex’s background in analytics has made him a more effective CMO; How AI will impact the marketing profession in the near and medium terms; Whether the marketing function necessarily becomes more product-focused when AI-enabled automation can handle campaign optimization, audience segmentation, and creative production; How marketers can better embrace AI; How the quantitative frameworks for growth change when a company reaches 1BN+ user scale; The aspects of growth marketing least understood by the general public. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow) 40:51

منذ 17 weeks40:51

40:51

My guest on this week's episode is James Borow , the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January . James was previously the Global Director of Product Strategy at Snap. The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss: The current state of performance advertising on TV; The historical process of buying linear TV advertising inventory; The boundaries between CTV and linear TV advertising; How advertisers approach measurement with CTV; Where YouTube fits into the CTV space; What linear TV can do to provide performance capabilities to marketers; The demographics of TV that make it attractive to marketers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 12: A deep dive on dating apps (with George Hadjia) 48:15

منذ 18 weeks48:15

48:15

This week, I speak with George Hadjia , the founder and Chief Investment Officer of Bristlemoon Capital , a long-short hedge fund. George publishes regular insights on his firm's blog , including a recent post on Match Group , the company that operates Tinder and Hinge. The topic of our conversation is the dating app market and its prospects for growth after the tumultuous COVID era. Among other things, we discuss: The impact of COVID on the dating app market; Whether consumer attitudes have soured on dating apps; The demographic component to the decline of these apps, and how engagement varies by age; The upper limit on how large any one app can get; How defensible these scaled dating app businesses are; The match-making dilemma; Whether advertising is an opportunity. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm) 43:10

منذ 19 weeks43:10

43:10

My guest on this week's episode of the podcast is Antti Jäderholm , the founder and COO of Ray Browser , a web browser built and optimized for gaming. In our conversation, we discuss: The history of browser gaming and where it stands today; The limitations that have historically prevented the browser from becoming a mainstream platform for AAA-quality gaming; The forces of change that are expanding the browser gaming category; The current size of the browser gaming market, and it is expected to grow in the medium term; The web technologies that enable high-fidelity browser gaming experiences; Whether most console streaming services will end up in the browser. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs) 46:55

منذ 20 weeks46:55

46:55

My guest on this week's episode of the podcast is Jess Jacobs , the CMO of MDVIP , having previously served in senior marketing roles at Shopify and Wayfair. The topic of our conversation is Brandformance marketing -- or brand-oriented marketing pursued with specific sensibilities around directly-measurable business objectives. Among other things, we discuss: The definition “brandformance," and differentiation between brandformance and traditional brand marketing; The approach to measurement that best integrates top-of-funnel brand marketing into a performance marketing workflow; The common characteristics across marketing teams that are effective at utilizing both brand and direct response tactics; What companies tend to get wrong about brandformance; Why brand marketing is incorrectly viewed as less analytically rigorous than direct response marketing; The optimal level of integration between brand and direct response efforts; Whether a CMO can capably manage both brand and direct response initiatives. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja) 47:45

منذ 21 weeks47:45

47:45

My guest on this episode of the podcast is Terence Kawaja , the CEO and founder of LUMA Partners , a boutique investment bank focusing on the digital media sector. Terry is a high-profile advisor for transactions in the marketing and advertising spaces, and LUMA Partners publishes the infamous LUMAscapes market maps for those ecosystems. The topics of our discussion include: Terry's general perspective on the digital advertising fundraising and M&A environment at the start of 2025; Why 2024 was so slow regarding digital advertising fundraising and M&A; Whether AdTech M&A follows the general business cycle; Whether the social media platforms are acquisitive; How the changing composition of the FTC impacts the outlook for ad tech M&A; Which companies might be underestimated as buyers of AdTech; Whether the widespread adoption of AI tools within the digital advertising space is an accelerant for M&A; Whether the current digital media environment is closely comparable to any historical point in time. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain) 44:08

منذ 22 weeks44:08

44:08

My guest on this episode of the podcast is Rishabh Jain , the CEO and co-founder of FERMÀT Commerce , an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two ). I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss: Rishabh's outlook on eCommerce this year; Meta's opportunities with Advantage+ Shopping Campaigns (ASC); Whether Meta is purposefully slow-rolling the introduction of generative AI tools for ad creative; Whether generative AI for ad creative will be captured entirely by the big platforms by necessity; TikTok shop; How Shopify's advertising products might evolve over the next 3-5 years; The rise of incrementality among eCommerce merchants; Rishabh's spiciest AppLovin take. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz) 54:53

منذ 23 weeks54:53

54:53

My guest on this week's episode of the podcast is Mikołaj Barczentewicz . Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on his Substack . In this episode of the podcast, among other topics, we discuss: The EU's AI Act, which was passed in July 2024; The broad status of AI regulation in the EU; The Hamburg DPA's proposal that large language models do not store personal data and whether that view might be adopted broadly; The EDPB's updated guidance on the ePrivacy Directive; Google's decision to route cookie deprecation in Chrome through consent and whether the CMA is likely to accept that. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube) 39:00

منذ 24 weeks39:00

39:00

My guests on this week's episode of the podcast are John Lynch and JP Dube . John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with a number of co-authors, they have written a draft paper titled The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing , which is the subject of our conversation. Among other things, we discuss: The various compromises that are inherent in instituting privacy-related data restrictions; What regulators and government officials get wrong about personalized advertising; The difference between consumers' stated and revealed privacy preferences; The benefits to consumers of privacy; The potential win-win proposition of personalized advertising and price discrimination; How the GDPR should be instructive for US policymakers. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. ContextSDK . ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 5: The measurement myth 32:31

منذ 25 weeks32:31

32:31

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is only effective when it can be measured perfectly, absolutely, and with total precision. To my mind, this has been the prevailing view within digital advertising sector: that advertising measurement is inherently defined by total, deterministic precision. This is the measurement myth. In this podcast, I’ll unpack the measurement myth and why I believe the digital advertising ecosystem is abandoning it in favor of more holistic, statistically sophisticated, and scalable approaches to advertising attribution and measurement. I’ll discuss some of the methodologies at the frontier of advertising attribution that are alleviating the need for deterministic identity in advertising measurement and how their use allows advertisers to materially expand the reach of their messaging, and what the implications of that are for the digital economy. Resources referenced / cited in this podcast: CapitalOne Mobile e-Commerce Statistics Sensor Tower 5 Year Market Forecast IAB 2025 Outlook Study Meta’s Renaissance Everything is an ad network Netflix and Disney+ advertising, two years in Flying blind Last-click attribution, deterministic measurement, and Wittgenstein’s ruler A Comprehensive Guide to Bayesian Marketing Mix Modeling Podcast: Understanding Interoperable Private Attribution (with Ben Savage) What is Federated Learning in digital advertising? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis) 46:22

منذ 26 weeks46:22

46:22

In this episode of the podcast, I speak with Pan Katsukis , the CEO of Remerge , a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes that advertisers make when they first explore programmatic; The targeting techniques that you see advertisers have the most success with in programmatic; The typical platform budget split with programmatic; The type of non-gaming inventory that is available in the programmatic sphere; Whether gaming companies can be successful in buying non-gaming inventory programmatically; The measurement challenges with mobile programmatic? Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge) 51:41

منذ 27 weeks51:41

51:41

In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement. Julian has previously appeared on the podcast and recently contributed a guest article for Mobile Dev Memo, and he and I have co-authored a number of articles (including this Harvard Business Review piece ). Koen runs the Marketing and Metrics blog as well as the Pauwels on Marketing newsletter on LinkedIn. Some of the topics addressed in our discussion include: Experimentation in marketing measurement; The most popular techniques for probabilistic measurement, and how they are implemented; How a firm can integrate experimentation into its marketing measurement efforts; How firms tend to improperly implement Media Mix Modeling; Whether it is possible to measure incrementality for a specific channel, using that channel's tools; How marketers should think about demonstrating the value of their efforts; How the value of brand equity can be measured and integrated into marketing measurement; How a firm should think about experimentation and opportunity cost. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 2: Meta's Renaissance 53:55

منذ 28 weeks53:55

53:55

Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model transitions in modern corporate history. The company transformed the core engagement model of its two flagship products, Facebook and Instagram, while re-engineering the digital advertising infrastructure that serves as the singular revenue engine of its business. And in doing so, Meta grew its stock price from a low point of less than $100 in February 2023 -- a level the company hadn't seen since 2016 -- to over $600 today. How did Meta go from a 4% year-over-year revenue decline in Q3 2022, with Mark Zuckerberg earnestly entreating investors to remain patient, to 25% revenue growth in Q3 2023? And what catalyzed both of these inflections? In this podcast, I’ll tell the story of Meta’s renaissance : the factors that led to the company’s tumultuous decline in 2022 and, critically, what the company changed to invigorate growth in 2023 and 2024. Resources referenced in this podcast: Understanding conversion optimization in digital advertising Facebook’s App Event Optimization tool showcases the power of its data in Q1 earnings Digital Advertising, Demand Routing, and the Millionaires’ Mall The changing face of mobile marketing with event-based bidding Facebook may take 7% revenue hit from Apple privacy changes The App Tracking Transparency recession The perilous mythology of Brand Marketing for digital products The big economy of small advertisers Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency (working paper) Unpacking Meta’s pivot to an open graph and short-form video Meta Platforms, Inc. (META) Morgan Stanley 2024 Technology, Media & Telecom Conference (Transcript) Unpacking Meta’s Q2 2022 earnings: measurement still looms large Is CAPI future-proof? Meta’s AEM update and the disappearing IP address Understanding Google’s Universal App Campaign (UAC) changes What comes next after Facebook’s VO campaign strategy? Generative AI for ad creative: five value milestones Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla) 49:13

منذ 30 weeks49:13

49:13

My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla , the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology companies implement product personalization; The promise of LLMs and other AI tools for product personalization; What the objective or goal function is of product personalization, and how it varies across different features within the same product; The kinds of domain expertise needed to implement product personalization at scale and how that differs from "traditional" product management; How these kinds of initiatives integrate within a broader product organization; How the practice and implementation of product personalization might evolve over the medium term. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. InMobi . InMobi offers a full-stack, AI-powered suite of solutions to help app marketers and publishers conquer the modern mobile era. Explore how InMobi Advertising can drive growth for your business at go.inmobi.com/memo . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz) 46:16

منذ 31 weeks46:16

46:16

In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologies, and tools are "future-proofed" for further data restrictions; The most common mistakes that advertisers make with measurement; The measurement solutions that clients have seen the most success with; How measurement methodologies differ between app and eCommerce advertisers; How advertisers should approach creative analytics, and what kinds of metrics are the most important to consider when assessing creative; How advertisers should approach incrementality measurement; How advertisers should think about balancing awareness and direct response budget; Whether and when advertisers should invest into building measurement tools internally; The best ways for advertisers to adapt to a dynamic privacy environment. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Vibe . Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance. Moloco . Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast . INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern) 51:47

منذ 47 weeks51:47

51:47

In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern , a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive these teams can be to new and emergent threats; The ways in which privacy vulnerabilities are exploited for monetary gain by malicious actors; How AI changes the threat landscape for things like business integrity, trust and safety, and privacy; How AI empowers large consumer platforms to fight malicious actors; Non-obvious threat vectors for consumer privacy. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski) 48:36

منذ 48 weeks48:36

48:36

My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski , the Chief Product Officer of Appsflyer , a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landscape, and what separates the most effective advertiser initiatives from those that haven't worked as well; How the media landscape utilized by mobile app advertisers changed over the past few years; How mobile app advertisers should view the web as a potential source of installs; SKAdNetwork's transformation into AdAttributionKit and how should advertisers view that; How AI will play a role in marketing performance measurement. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 25: How to launch an app (with Offer Yehudai) 48:50

منذ 49 weeks48:50

48:50

My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai , the CEO of Arya , a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore: Offer's philosophy for launching and growing consumer products; How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation; The most appropriate focal metrics to optimize against as a product is called, and how those metrics might change over time; The right approach to thinking about audience targets at the earliest stages of product development, absent data; How to manage product optimization at the early stages of product growth; The right approach to monetization at the early stages of product growth. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.…

Mobile Dev Memo Podcast

1
Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz) 48:12

منذ 50 weeks48:12

48:12

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz , the CEO and founder of Gamefam , a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes available to creators; Roblox's developer economics and revenue share terms, how they compare to those offered on other platforms, and whether they are likely to change in the near-term future; Roblox's new consumer-facing advertising platform and how it has changed the Roblox ecosystem; How large brands approach the development of Roblox experiences; How Roblox creators approach user acquisition for their experiences. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen) 1:05:12

منذ 51 weeks1:05:12

1:05:12

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen , the CEO of Aldora , a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts to date, as well as the expansion of many legacy media companies into gaming. Among other topics, we cover: Netflix's strategy with its gaming endeavor; Netflix's hiring of Alain Tascan from Epic to run its gaming division; The commercial outcome that Netflix is pursuing with games; The convergence of monetization strategies across streaming video and gaming; Where the ceiling is in mobile games, and whether that ceiling has been reached by companies like Supercell; The New York Times as a gaming company. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein) 49:33

منذ 1 year49:33

49:33

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein , the CEO and founder of Gigi , a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Disney+, and Amazon for their ad-supported tiers; The different targeting and measurement solutions offered by the major streaming services; Why CTV measurement is challenging when inventory is purchased through third-party DSPs; The availability of targeting data across various streaming services and programmatic channels. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane) 54:48

منذ 1 year54:48

54:48

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane , the President of Jounce Media , a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid decline of made-for-advertising (MFA) supply; How the largest premium web publishers will adapt to cookie deprecation in Chrome; Whether cookies will ultimately be deprecated in Chrome; Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome; The dynamics behind OEMs claiming ad rights within CTV apps. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization 18:24

منذ 1 year18:24

18:24

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization .…

Mobile Dev Memo Podcast

1
Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson) 48:34

منذ 1 year48:34

48:34

My guest on this episode of the Mobile Dev Memo podcast is David Philippson , the founder and CEO of Dataseat , a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile advertising ecosystem, having founded one of the first MMPs, Ad-X, which was acquired by Criteo in 2013. In this episode, David and I discuss AdAttributionKit , the advertising attribution framework that Apple introduced at WWDC this year and which is mostly -- currently, anyway -- a re-brand of SKAdNetwork. Among other things, we cover: The changes to mobile attribution introduced with AdAttributionKit; The extent to which AdAttributionKit is an attempt to unify attribution across platforms, and what would that conceivably might look like in a few years' time; Whether Meta or Google are any more likely to adopt AdAttributionKit than they were SKAdNetwork; Why Apple made the change that only allows one view-through impression to be open at a time; Apple's long-term vision for attribution; Whether Private Cloud Compute will have a measurement use case at some point; Updated thoughts on the likelihood of Apple deploying its " nuclear option " of IP obfuscation. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: Rockerbox . Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it's all about. INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on.…

Mobile Dev Memo Podcast

1
MDM Canon: What is performance marketing? 32:24

منذ 1 year32:24

32:24

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing? ⁠ , first published in October 2018. The episode attempts to clarify what I see as a broad misunderstanding of the general marketing taxonomy with a functional definition of performance marketing. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill) 46:22

منذ 1 year46:22

46:22

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill , the Head of Product at Stash , a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The history of alternative mobile app stores, starting most prominently with Epic's Project Liberty and progressing through those lawsuits, as well as Google's settlement with states' attorneys general; The current state of affairs with respect to alternative app stores and alternative in-app payments; The size of the "shadow IAP economy" on mobile, enabled by web shops; How much traction do you think alternative app marketplaces will see in the EU under the auspices of the DMA, including the four that are live now: AltStore Pal, the Aptoide games store, Mobivention, and SetApp Mobile; The key advantages of web shops over platform storefronts; How developers can overcome the conversion friction inherent in moving users to alternative storefronts. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor) 43:53

منذ 1 year43:53

43:53

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor , the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs , published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss: How Prompt Engineering is a skill that can be improved upon over time; The non-obvious ways in which prompt engineering can be approached in order to improve outcomes; How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time; Whether the growth hacking model has fallen out of favor; The principal challenges of running an agency; Whether marketing generally suffers from a lack of statistical literacy. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith) 37:23

منذ 1 year37:23

37:23

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith , a partner at specialist competition law firm Geradin Partners . I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to regulate digital markets. Among other things, Tom and I discuss: What the DMCC aims to achieve; The political context around the DMCC; How the DMCC differs from the EU's Digital Markets Act (DMA); What new powers and obligations the DMCC grants and imposes upon the CMA; The long-term consequences of the DMCC. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel) 51:05

منذ 1 year51:05

51:05

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel , the CEO of PunchUp , an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bargain means for live performers. Among other topics, our conversation covers: The economics of live entertainment; How developing a direct connection with customers became an imperative in the post-ATT marketing landscape; What building a relationship with a customer entails; How live entertainers think about lifetime value; How the creative landscape changes when creators are equipped to with direct-to-consumer tools. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on.…

Mobile Dev Memo Podcast

1
Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo) 52:13

منذ 1 year52:13

52:13

My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo , a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way? . From that piece: "After reading this, you’re forgiven for thinking that the web is dead. Not dead yet, but certainly in decline. Media companies have pivoted to CTV. The NY Times makes more money from games than news. The advertisers are finding more of their customers on retail sites through Commerce Media. When you zoom out, these are all parts of the same story, but it could have maybe been different." Ari and I discuss the history of and future prospects for the open web, including: The benefits of closed-loop advertising systems over the open web; Whether a fractured and stratified ecosystem of closed-loop walled gardens is a best-case scenario for digital advertising; The notion of the “open internet”; How the digital advertising ecosystem evolved differently than Ari would have expected at the time of Google’s acquisition of DoubleClick; Netflix’s announcement that it will develop its own advertising platform; What Ari predicts for the future of third-party cookies in Chrome. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan) 54:21

منذ 1 year54:21

54:21

My guest on this week’s podcast is Trung Phan , a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung and I discuss: How Trung’s background as a comedy screenwriter contributed to perfecting his voice on social media; How the social media landscape has arguably been redefined since COVID; The substantive changes that have occurred on X since Elon Musk acquired it; The best strategy for aggregating an audience on social media in this new landscape; Whether creators focus on a single platform or try to diversify; How Trung’s content strategy on X has changed since Musk’s takeover; How creators should approach making time investments in new platforms like Threads; The value of live video for podcasts; The optimal cadence of publishing for various platforms. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights ⁠⁠ ⁠. Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠ INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 12: All about the Digital Markets Act (with Lazar Radic) 52:09

منذ 1 year52:09

52:09

My guest on this episode of the podcast is Lazar Radic , a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of the most meaningful recent new competition laws and investigations; The DMA workshop process; The EC's announced investigations into three gatekeepers following the conclusion of their workshops; The designation of iPadOS as a gatekeeper; How the DMA might shape the digital economy in the EU; Whether the EC has enough capacity to effectively enforce the DMA; New attitudes toward competition in the regulatory landscape. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 11: Podcast: What is the American Privacy Rights Act? (with Alan Chapell) 45:03

منذ 1 year45:03

45:03

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Alan Chapell⁠ , an attorney who specializes in digital privacy through his law firm and consultancy, ⁠Chapell & Associates⁠ , about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washington, unveiled the APRA last month -- the draft legislation presents consumers with broad digital privacy protections and features many similarities and several noteworthy distinctions from the ADPPA, a previous data privacy bill that was effectively killed by the last Congress. In our conversation, Alan and I cover, among other things: The broad provisions and requirements of the APRA; How the APRA differs from the ADPPA; What to make of the fact that Maria Cantwell sponsored APRA while opposing the ADPPA; The interpretation of the APRA's targeted advertising opt-out provision as a de facto consent requirement; The FTC's obligations and powers as outlined in the APRA; The latest status of third-party cookie deprecation in Chrome; Whether Google intends to limit the functionality of first-party cookies in Chrome. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL ⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 10: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz) 50:00

منذ 1 year50:00

50:00

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large online platforms." Mikolaj most recently joined the podcast in December of last year to speak with me about Meta's introduction of the Pay or Okay model. In this episode, we cover the EDPB's opinion invalidating that specific use. Topics explored in our conversation include: A high-level overview of the EDPB's opinion; How the EDPB presents Meta's use of Pay or Okay as not providing a valid consent mechanism; The EDPB's definition of "large online platforms"; The other platforms to which the opinion might apply; The ways in which the opinion doesn't contradict the CJEU's commentary on Pay or Okay from last July; What happens next with respect to Pay or Okay. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠⁠Marketecture⁠⁠ .…

Mobile Dev Memo Podcast

1
MDM Canon: The perilous mythology of Brand Marketing for digital products 28:04

منذ 1 year28:04

28:04

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products ⁠ , first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠⁠INCRMNTAL⁠⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

1
Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister) 49:07

منذ 1 year49:07

49:07

In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister , the Chief Strategy Officer at Raptive . Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are generally prepared for the full rollout of third-party cookie deprecation; Whether any components of the Privacy Sandbox are underrated, or will ultimately perform better than expected; Whether the Privacy Sandbox achieves an optimal balance across privacy preservation and advertising efficacy; If third-party cookie deprecation benefits the walled gardens; How publishers can test Privacy Sandbox; Whether Google will limit the functionality of first-party cookies, as Apple has done with ITP. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠INCRMNTAL⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish) 40:04

منذ 1 year40:04

40:04

My guest on this week's episode of the podcast is Tom Fish , the Head of Public Policy and Research at Gener8 , a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment , an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Authority (CMA), which has taken an active role in competition regulation related to technology firms, which is the subject of our conversation. In our discussion, Tom spoke in a personal capacity that doesn't necessarily reflect the views of the CMA. In this episode, Tom and I discuss: The purpose and role of the CMA; How the CMA is able to influence mergers between foreign companies or proposed policy changes from foreign companies; Why the CMA has taken on such prominence with situations involving American firms recently; Whether any sense of momentum or harmonization goes into decisions from competition authorities; How the need for competition regulation in the digital ecosystem changed over time; How competition regulators view "success" with respect to competition regulation and whether they have a clear idea of what kind of society-level impact they want to effectuate; What competition authorities generally do well when it comes to digital markets and what they do poorly. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠INCRMNTAL⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain) 51:27

منذ 1 year51:27

51:27

In this episode of the Mobile Dev Memo podcast , I speak with Rishabh Jain , the CEO and co-founder of FERMÀT , an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerce from the impending deprecation of third-party cookies in Chrome; Whether retailers and eCommerce brands are taking third-party cookie deprecation sufficiently seriously; Underappreciated knock-on / indirect consequences from the deprecation of third-party cookies in Chrome; The prospects for alternative identifiers; Who stands to gain the most from third-party cookie deprecation; Shopify's innovations, including Shop Cash and Shopify Audiences; Amazon's partnerships with Meta and Snap. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ . The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

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Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony) 39:16

منذ 1 year39:16

39:16

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony , the CEO of DIRT , an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a user's emotional state; How emotion analytics can be used in a product use case; How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive; How PMs can use emotion to make product adaptations and decisions. Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠ Clarisights⁠⁠ ⁠ . Go to ⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠ .…

Mobile Dev Memo Podcast

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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker) 45:42

منذ 1 year45:42

45:42

I speak with Ty Tinker , the Head of Analytics at AdQuick , on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success with Out-of-Home Who in an organization tends to control Out-of-Home budget The media buying process for Out-of-Home Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠ Clarisights⁠⁠ . Go to ⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .…

Mobile Dev Memo Podcast

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Season 3, Episode 4: Econometric advertising measurement (with Grace Kite) 48:12

منذ 1 year48:12

48:12

In this episode of the Mobile Dev Memo podcast, I speak with ⁠Dr. Grace Kite⁠ , the Founder and CEO of two companies: ⁠magic numbers⁠ , a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and ⁠magic works⁠ , a company that specializes in training related to the application of econometrics to marketing measurement. In our conversation, we cover: The use case of econometrics as a discipline in marketing; The ways that econometrics is utilized by marketing teams to make decisions; How marketers can navigate the “unknown unknown” problem of shifting from deterministic measurement to probabilistic and/or econometric measurement; The added benefit of the more immediate and granular availability of data provided to econometric measurement for digital-first advertisers; The specific econometric methods and frameworks that are utilized by marketing economists; How the measurement cadence changes when a marketing team transitions from deterministic to econometric measurement; What resources exist for a marketer looking to expand their domain knowledge as a marketing economist? Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠ Clarisights⁠⁠ . Go to ⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .…

Mobile Dev Memo Podcast

1
MDM Canon: Why Analytics Teams Fail 41:27

منذ 1 year41:27

41:27

In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail , first published in June 2016. Specifically, the episode highlights three common issues encountered by analytics teams that can cause them to be ineffective: 1) lack of agency and authority; 2) lack of investment into infrastructure; 3) improper placement in the organization. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠ . Go to ⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .…

Mobile Dev Memo Podcast

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Season 3, Episode 3: How to run an analytics team (with Russell Ovans) 52:29

منذ 1 year52:29

52:29

My guest in this week's episode of the podcast is Russell Ovans , who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games . Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studios. The topic of my conversation with Russell is the structure and management of successful analytics teams at consumer technology companies. Among other things, we discuss: What purpose an analytics team should serve, and what value it should add; The optimal way to structure an analytics team; The difference between analytics and data science; How analytics teams fail; and Who should "own" the LTV metric in a consumer tech company. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠Clarisights⁠⁠ . Go to ⁠⁠ clarisights.com/demo⁠⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠⁠⁠INCRMNTAL⁠⁠ . True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture .…

Mobile Dev Memo Podcast

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Season 3, Episode 2: The privacy benefits of on-device processing (with Dieter Rappold and Felix Krause) 43:09

منذ 1 year43:09

43:09

My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause , the founders of ContextSDK , a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-known security researcher who previously founded Fastlane, which was acquired by Twitter and rolled into the Fabric app development platform, which was then acquired from Twitter by Google. The topic of my discussion with Dieter and Felix is on-device processing. In our conversation, we cover: What on-device processing is and why it is more privacy secure than other methods of personalization How personalization should fit into the product development workflow What sorts of contextual signals are available to be used in personalizing an in-app user experience Where developers can achieve success in personalization And how deeply personalization using on-device, contextual signals must be integrated into the product to materially impact its commercial performance. Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: ⁠⁠⁠INCRMNTAL⁠ . True attribution measures incrementality, always on. ⁠Clarisights⁠ . Go to ⁠ clarisights.com/demo⁠ to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.…

Mobile Dev Memo Podcast

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Season 3, Episode 1: Unpacking Apple's App Store payments changes (with David Barnard) 1:20:55

منذ 1 year1:20:55

1:20:55

My guest on this episode of the Mobile Dev Memo podcast is David Barnard , who is the Growth Advocate at RevenueCat , the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-platform payments, as well as alternative app stores, in the EU. Fair warning, we get very granular on these guidelines. I asked David to join the podcast because he is a high-profile independent app developer who has consistently championed the position of independent developers within the mobile ecosystem. In this episode of the podcast, we discuss the specifics of the new guidelines in both the US and EU, the attractiveness of the new options made available in both regions, the less obvious impediments to implementing these options, and the general sentiment of these new opportunities to independent developers. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Clarisights . Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day. ⁠⁠INCRMNTAL . True attribution measures incrementality, always on.…

Mobile Dev Memo Podcast

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Season 2, Episode 12: Gaming’s Generative AI opportunity (with Emmanuel de Maistre) 41:40

منذ 1 year41:40

41:40

My guest on today's episode is Emmanuel de Maistre , the founder and CEO of Scenario , a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor content experiences to the tastes and behaviors of individual users. In our conversation, we cover: The ultimate goal of personalization in consumer products; What about gaming makes it a good candidate for radical personalization; How gaming teams are using Generative AI for content production currently; How the job of a game designer changes as personalization tools become more embedded in game production; What happens with gaming when personal value functions are realized.…

Mobile Dev Memo Podcast

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Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger) 1:02:48

منذ 2 years1:02:48

1:02:48

My guest on this week's episode is Eran Friendinger , the CTO and Co-Founder of Voyantis , an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The primary pitfalls that marketing teams encounter when building LTV models?; How to avoid (or accommodate) the curse of dimensionality when estimating LTV; How VO bidding has changed since ATT and the nuances of the different platforms that marketers should consider when using VO bidding; Synthetic signals and whether or how they should be incorporated into an advertiser's conversion optimization process; The specific campaign strategies that work differently across verticals.…

Mobile Dev Memo Podcast

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Season 2, Episode 10: The future of device fingerprinting (with David Philippson) 1:03:36

منذ 2 years1:03:36

1:03:36

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson . David is the CEO of Dataseat , a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ultimately ended up being focused on the list of SDKs that Apple had recently released before we recorded our podcast. Throughout our conversation, David and I discuss, among other topics: The significance of the new privacy features that Apple announced at WWDC '23, including Privacy Manifests, the use of Required Reasons APIs, and tracking domains; The viability of fingerprinting when nothing but an IP address is available for use, and whether IP address-based fingerprinting will persist; What potential privacy changes Apple might introduce WWDC '24; How DSPs are adapting to ATT; Whether and how brands are adopting programmatic on mobile.…

Mobile Dev Memo Podcast

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Season 2, Episode 9: Podcast: Looking forward to 2024 in mobile gaming (with Matthew Kanterman) 52:23

منذ 2 years52:23

52:23

My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman , a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in 2024. In the episode, among other things, Matt and I discuss: Alternative in-app and off-platform mobile gaming payments; Further consolidation in mobile gaming; Microsoft's mobile gaming ambitions; and Netflix's strategy concerning mobile games.…

Mobile Dev Memo Podcast

1
Season 2, Episode 8: The FTC, Google, and the state of digital privacy (with Alan Chapell) 41:09

منذ 2 years41:09

41:09

In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell , an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates . In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can have in regulating digital privacy; - Google's Privacy Sandbox initiative and its impact on the digital advertising ecosystem.…

Mobile Dev Memo Podcast

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Season 2, Episode 7: Exploring the Pay-or-Okay model (with Mikołaj Barczentewicz) 58:46

منذ 2 years58:46

58:46

My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz , a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed the European digital privacy environment broadly , the future of EU-US data transfers , and the specifics of the EU's Digital Markets Act and Digital Services Act . In this episode of the podcast, Mikolaj unpacks the realities of "pay or okay," which is the business model that Meta has decided to apply for its users in the EU , the EEA, and Switzerland after various rulings and commentary by EU courts, regulatory bodies, privacy boards, and privacy authorities. Under this model, a user is provided with a choice that dictates their ability to access a product: they can pay, or consent to having various forms of their data processed, often for digital advertising purposes (which is the "okay" component of the model's name). Several companies have applied this model in the EU in the face of the GDPR's restrictions related to data processing, as we discussed. Specific topics of our conversation include: Background on Meta's pay or okay subscription offering; Norway's banning of Meta's targeted advertising; and the European Data Protection Board's recent guidance on the ePrivacy Directive. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts…

Mobile Dev Memo Podcast

1
Season 2, Episode 6: Understanding Interoperable Private Attribution (with Ben Savage) 40:46

منذ 2 years40:46

40:46

My guest on this episode of the podcast is Ben Savage , who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group . At Meta, Ben has been heavily involved with a framework called Interoperable Private Attribution, or IPA, which is a distributed attribution and aggregation protocol that exists as a joint proposal between Meta and Mozilla. IPA has gained a great deal of attention as a potential solution for privacy-safe advertising attribution, and it is the subject of this episode. Ben and I go deep on several topics related to IPA and digital advertising privacy more broadly, including: A high-level conceptual overview of Interoperable Private Attribution; The origin of IPA as a joint proposal from Mozilla and Meta; The importance of the ease of adoption by advertisers and publishers for any privacy-enhancing technology; The degree of buy-in required from consumers to advance privacy-safe advertising solutions; And the process of establishing standards within W3C working groups For more information about Interoperable Private Attribution and the broader subject of Multi-Party Computation, I suggest this YouTube series developed by Ben that is designed to explain these concepts to non-technical audiences.…

Mobile Dev Memo Podcast

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Season 2, Episode 5: How to measure a marketing campaign (with Olivia Kory) 43:40

منذ 2 years43:40

43:40

My guest on this episode is Olivia Kory , the Head of Go-To-Market at Haus , a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos. Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including: The role of causal inference in marketing measurement; The common skillset gaps that Olivia witnesses when observing companies making the transition to probabilistic measurement; The unforeseen challenges in transitioning to probabilistic measurement for marketing teams; The amount of coaching required for the non-marketing teams within the organization to socialize the concept of probabilistic measurement. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts About Olivia: Olivia leads customer support, marketing, and partnerships at Haus, which is productizing incrementality, experimentation, and econometrics to help brands quantify marketing ROI. Before Haus, Olivia was the Director of Growth Marketing at Sonos and has held marketing positions at Quibi and Netflix.…

Mobile Dev Memo Podcast

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Season 2, Episode 4: How to build a brand (with Joy Howard) 55:56

منذ 2 years55:56

55:56

My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard . Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy onto the podcast to discuss all things Brand Marketing, including: What constitutes a brand; How a company builds a brand; The difference between brand development and brand advertising; How a company measures the value of its brand; Also: some of my tweets. About Joy: Joy Howard has scaled disruptive technologies and led two unicorns through the transformation required to thrive in the public markets. She's been recognized by Forbes and Fast Company as one of the most influential and creative global business leaders and was profiled by Bloomberg for her unconventional journey to the C-suite. In 2021, Joy founded Early Majority, a community that makes gear for getting outside, where she serves as CEO.…

Mobile Dev Memo Podcast

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Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton) 44:46

منذ 2 years44:46

44:46

In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton , the Senior Director of Ad Innovation at Roku , about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss: The high-level promise of CTV for advertisers Creative strategy for CTV The availability and efficacy of targeting on CTV The verticals that tend to experience the most success with CTV And the most common ways in which CTV inventory is purchased. The Mobile Dev Memo podcast is available on: Apple Podcasts Spotify Google Podcasts About Peter: Peter Hamilton is the Senior Director of Ad Innovation at Roku, where he leads consumer-facing ad experiences across Roku's OS, The Roku Channel, Mobile, Commerce, and Interactive. Prior to Roku, Peter was the CEO of TUNE, an early mobile advertising attribution company, which exited its mobile measurement business to Constellation Software in 2020.…

Mobile Dev Memo Podcast

1
Season 2, Episode 1: The Creative Realignment (with Alex Collmer) 48:48

منذ 2 years48:48

48:48

In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown more restrictive; How creative experimentation and creative concept construction align with audience development; How a productive relationship between the creative team and the media buying team can be structured; And the skillsets that Alex see most commonly in effective CMOs. About Alex: Alex Collmer is the Founder and CEO of VidMob , the world’s leading AI creative performance platform. Since founding the company in 2015, Collmer has raised more than $220M and led initiatives that earned VidMob official marketing partner badges from Meta, Google, TikTok, Amazon, Snapchat, Twitter, Pinterest, LinkedIn, Reddit, and Hulu. Today, VidMob provides its software to a majority of agency-holding companies and counts many top global brands as clients.…

Mobile Dev Memo Podcast

1
Season 2, Episode 2: The journey to probabilistic attribution (with Michael Kaminsky) 48:22

منذ 2 years48:22

48:22

In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky , the co-founder and CEO of Recast , on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unforeseen difficulties that teams face when adopting probabilistic measurement methodologies; How much longer pseudo-deterministic solutions can be relied upon; How the measurement methodology utilized by a marketing team changes its media buying behavior. About Michael : Michael Kaminsky is a co-founder and co-CEO of Recast, a startup that is re-inventing Marketing Mix Modeling for modern marketers. Michael was trained as a statistician and econometrician focused on helping people make better decisions. He's passionate about taking cutting edge statistical techniques and using those to build tools that help marketers drive better performance for their businesses.…

Mobile Dev Memo Podcast

1
MDM Podcast Episode 38 - The Future of Digital Advertising Measurement (with Maor Sadra and Julian Runge) 1:14:30

منذ 2 years1:14:30

1:14:30

This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge: Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital advertising and interactive media firms before that. As a disclaimer: I am an investor in INCRMNTAL; Dr. Julian Runge is an Assistant Professor at Northeastern University and before that was a Visiting Scholar at Duke University. Julian's research focuses on behavioral economics and marketing analytics. Julian and I recently co-authored a paper with Dr. Garrett Johnson of Boston University titled Privacy-Centric Digital Advertising: Implications for Research for the Customer Needs and Solutions Journal. In this episode of the podcast, Julian, Maor, and I explore the future of digital advertising attribution in an increasingly privacy-sensitive operating environment by exploring the topic from two angles: What approaches to advertising measurement are future-proofed? How can companies implement probabilistic methods for advertising measurement -- and, more importantly, how can they attain buy-in for those methods across the entirety of a firm? We also discuss the nature of brand advertising and how it fits into a performance marketing framework and the skillsets needed for digital marketers as the demands for quantitative rigor increase.…

Mobile Dev Memo Podcast

1
MDM Podcast Episode 37 - The future of EU-US data transfers (with Mikołaj Barczentewicz) 1:13:00

منذ 2 years1:13:00

1:13:00

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz , an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and why they've all been invalidated, the core motivations of EU protectionism related to data transfer, and the implications for all technology companies of the Irish DPC's decision.…

Mobile Dev Memo Podcast

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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao) 47:56

منذ 2 years47:56

47:56

In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao , the CEO of Rocketship HQ , a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows: How to sell probabilistic measurement to key stakeholders; How to use probabilistic measurement to guide marketing investment decisions; How to adapt the media buying approach to be best captured with probabilistic measurement methods. Our discussion touches on many of the topics I have covered recently in essays like The Emerging Marketing Economist and Reprogramming the Broken Marketing Brain .…

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