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Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
Manage episode 423075248 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.
In our conversation, among other things, Mike and I discuss:
- How Prompt Engineering is a skill that can be improved upon over time;
- The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
- How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
- Whether the growth hacking model has fallen out of favor;
- The principal challenges of running an agency;
- Whether marketing generally suffers from a lack of statistical literacy.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
108 حلقات
Manage episode 423075248 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder.
In our conversation, among other things, Mike and I discuss:
- How Prompt Engineering is a skill that can be improved upon over time;
- The non-obvious ways in which prompt engineering can be approached in order to improve outcomes;
- How Prompt Engineering can be approached procedurally and programmatically, and how companies should think about building systems that improve their LLM interactions over time;
- Whether the growth hacking model has fallen out of favor;
- The principal challenges of running an agency;
- Whether marketing generally suffers from a lack of statistical literacy.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
108 حلقات
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