Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Mobile Dev Memo Podcast

In this episode of the podcast, I speak with Matt Steiner, Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform.

Among other things, we discuss:

• How ad ranking and selection are done at Meta
• The evolution and functionality of Meta's various AI-enabled ranking and selection tools, from Lattice to Andromeda to GEM
• The core architecture of Meta's advertising-focused AI models
• What's next on Meta's roadmap concerning the application of AI to advertising
• How and whether talent is a moat for any business applying AI to it advertising platform

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