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Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)

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المحتوى المقدم من MobileDevMemo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MobileDevMemo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features.

In this episode, we discuss:

  • The tradeoffs inherent in the above spiderweb diagram;
  • Whether and how app advertisers implement experiments in their marketing;
  • The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed;
  • Trends in the composition of user acquisition budgets by channel for app advertisers;
  • Whether budget is shifting meaningfully to the web for app advertisers;
  • The gaps in measurement that app advertisers struggle to close;
  • Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand;
  • How AI plays a role in marketing measurement.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
  • ⁠⁠⁠Clarisights⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

  continue reading

108 حلقات

Artwork
iconمشاركة
 
Manage episode 452113265 series 2419218
المحتوى المقدم من MobileDevMemo. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة MobileDevMemo أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of features.

In this episode, we discuss:

  • The tradeoffs inherent in the above spiderweb diagram;
  • Whether and how app advertisers implement experiments in their marketing;
  • The popularity of media mix modeling in the app advertising ecosystem and whether enthusiasm for it has changed;
  • Trends in the composition of user acquisition budgets by channel for app advertisers;
  • Whether budget is shifting meaningfully to the web for app advertisers;
  • The gaps in measurement that app advertisers struggle to close;
  • Whether budgets are increasing on Meta and Google as their AI-empowered solutions expand;
  • How AI plays a role in marketing measurement.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
  • ⁠⁠⁠Clarisights⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Mobile Dev Memo podcast is available on:

  continue reading

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