Season 2, Episode 10: The future of device fingerprinting (with David Philippson)

Mobile Dev Memo Podcast

My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform.

I originally invited David to the podcast to discuss the significance of the soon-to-be-released iOS privacy features that were announced by Apple at WWDC this year. But our conversation ultimately ended up being focused on the list of SDKs that Apple had recently released before we recorded our podcast. Throughout our conversation, David and I discuss, among other topics:

• The significance of the new privacy features that Apple announced at WWDC '23, including Privacy Manifests, the use of Required Reasons APIs, and tracking domains;
• The viability of fingerprinting when nothing but an IP address is available for use, and whether IP address-based fingerprinting will persist;
• What potential privacy changes Apple might introduce WWDC '24;
• How DSPs are adapting to ATT;
• Whether and how brands are adopting programmatic on mobile.