Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
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Great Customer Experience is in the Details - Steven Van Belleghem
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In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem. Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. And Steven is the author of six bestselling books including his …
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Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw
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In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw. Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists. And Michael…
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How to Get Your People to Commit to Lasting Change - Tamsen Webster
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In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster. Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design,…
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The Habits and Mindset of an Innovative Team - Jennifer Kenny
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In this week’s episode of the SIMPLE brand podcast, I talk with Jennifer Kenny. Jennifer is a master of innovation practices having held senior roles to drive innovation for companies like Accenture, Booz Allen, Gartner, Wells Fargo Bank, Cisco, and Stanford Research Institute. Today she works with teams and organizations to help them fuel their in…
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Eliminate the Rocks From Your Customer Journey - Sean Albertson
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In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson. Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200. And Sean is the author of the award-winning book - 4ROCKS: Reduce …
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Adapt and Innovate Through Permanent Reinvention - Aidan McCullen
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In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen. Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast. And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, O…
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Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak
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In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak. Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees. And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Exp…
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Rethinking Retention to Create Loyal Employees - Erica Keswin
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In this week’s episode of the SIMPLE brand podcast, I talk with Erica Keswin. Erica is an international keynote speaker, a bestselling author, and a workplace strategist who partners with some of the most well-known companies in the world. She's one of Marshall Goldsmith's Top 100 Coaches. And Erica’s the Wall Street Journal best-selling author of …
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Principles for Effective and Simple Communication - Ben Guttmann
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In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann. Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear …
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A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan
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In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan. Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New R…
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How to Create a Ridiculously Easy Customer Experience - David Avrin
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In this week’s episode of the SIMPLE brand podcast, I talk with David Avrin. David is one of the most popular Customer Experience speakers and consultants in the world. In fact, over the past 25 years, David has shared his lessons on competitive advantage with leaders and teams from thousands of organizations in 26 countries around the world! And D…
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Retain Your Employees and Build a World-Class Culture - John DiJulius
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In this week’s episode of the SIMPLE brand podcast, I talk with John DiJulius. John is the founder and Chief Revolution Officer of The DiJulius Group, a customer experience consulting firm that helps clients build customer care strategies that lead to happy customers, employees, and shareholders. John has spent decades becoming the authority on bui…
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How to Find and Retain Your Most Valuable Customers - Ali Cudby
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In this week’s episode of the SIMPLE brand podcast, I talk with Ali Cudby. Ali is the CEO of Alignmint Growth Strategies. With over 15 years advising startups and global companies, Ali’s specialty is transforming customer experience, increasing customer lifetime value, and building customer loyalty. Ali is also the author of the bestselling book, K…
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How to Communicate with Clarity With Steve Woodruff
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In this week’s episode of the SIMPLE brand podcast, I talk with Steve Woodruff. Known as the "King of Clarity," Steve's passion is helping companies and individuals communicate clearly and effectively. Steve is the author of two books, including his latest, The Point: How to Win with Clarity-Fueled Communications. Steve and I discuss how the use of…
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Chris Wallace - Frontline Employees: Your Key to Customer Insight
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In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace. Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies. Chris and I chat about how to create a more collaborative relationship with your fro…
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Derrick Daye - Building a Brand That Lasts
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In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye. Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence. He’s the founder of Branding S…
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In this week’s episode of the SIMPLE brand podcast, I talk with Karin Hurt, author of Courageous Cultures: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates. Karin is the founder of Let’s Grow Leaders, a training firm focused on helping human-centered leaders find clarity in uncertainty, drive innovation, and achieve b…
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Sylvie di Giusto - Discover Your Fair Advantage
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In this week’s episode of the SIMPLE brand podcast, I talk with Sylvie di Giusto, author of Discover Your Fair Advantage: Leverage Your Unique Selling Points and Human Potential for Work, Life, and Business. Sylvie’s an international keynote speaker and expert in emotional intelligence, personal image, and leadership. And she’s the bestselling auth…
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Nancie McDonnell Ruder - The Art and Science of Marketing Leadership
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In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketin…
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Henna Pryor - Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe
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In this week’s episode of the SIMPLE brand podcast, I talk with Henna Pryor, author of Good Awkward: How to Embrace the Embarrassing and Celebrate the Cringe to Become the Bravest You. Henna’s a workplace performance expert, a global keynote speaker, and a two-time TEDx speaker. She's been featured in Forbes, Real Simple, Fast Company, and more. An…
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Phil Mershon - Unforgettable: The Art and Science of Creating Memorable Experiences
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In this week’s episode of the SIMPLE brand podcast, I talk with Phil Mershon, author of Unforgettable: The Art and Science of Creating Memorable Experiences. Phil’s the Director of Experience for Social Media Examiner where he's been designing and delivering amazing event experiences like Social Media Marketing World and the Social Media Success Su…
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Tiffani Bova - The Experience Mindset: Changing the Way You Think About Growth
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In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth. Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce. She’s been named twice as one of the t…
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Dave Norton - Ensure Your Customer's Time is Well Spent
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In this week’s episode of the SIMPLE brand podcast, I talk with Dave Norton. Dave’s the Founder and Principal of Stone Mantel, an insights consultancy focused on helping companies create meaningful experiences for their customers. And he co-hosts the Experience Strategy Podcast where he explores how organizations create deep and meaningful relation…
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David Burkus - Best Team Ever: The Surprising Science of High-Performing Teams
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In this week’s episode of the SIMPLE brand podcast, I talk with David Burkus. David’s written six award-winning books. He’s delivered three TEDx talks that have been viewed over two million times. He’s been featured by the Wall Street Journal, Harvard Business Review, USA Today, Fast Company, and more. And he’s consistently ranked as one of the top…
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Evelyn Starr - Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling
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In this week’s episode of the SIMPLE brand podcast, I talk with Evelyn Starr. Evelyn is an author, brand expert, and marketing consultant with over 25 years of marketing strategy and research experience. She’s worked with a number of well-known brands including Hasbro, Gillette, and Dunkin. She specializes in working with “brands in adolescence,” b…
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In this week’s episode of the SIMPLE brand podcast, I talk with Allen Adamson. Allen’s the co-founder and managing partner of Metaforce, a consultancy that takes a disruptive, multidisciplinary approach to help brands grow. He's also an adjunct professor at the Berkeley Center for Entrepreneurship at NYU Stern School of Business. And Allen’s the au…
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Howard Tiersky - Winning Digital Customers: The Antidote to Irrelevance
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In this week’s episode of the SIMPLE brand podcast, I talk with Howard Tiersky. Howard is the CEO and Founder of FROM, a digital transformation agency that helps some of the world's largest brands navigate digital transformation and re-invent their customer journeys to earn the love of today's ‘digital customers’. He’s named one of the Top 10 Digit…
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Leslie O'Flahavan - The Power of Plain Language in Customer Experience
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In this week’s episode of the SIMPLE brand podcast, I talk with Leslie O’Flahavan. Leslie’s the owner and founder of E-WRITE where she helps Fortune 500 companies, government agencies, and non-profit organizations learn how to write better for both their customers and their internal audiences. Leslie and I discuss how you can use plain language to …
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From the Vault: Stacey Hanke – Become a More Influential Leader
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This week's SIMPLE brand episode features a "From the Vault" discussion with Stacey Hanke about her book, Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday! When it comes to providing simple experiences to your customers, or your team members, you’re either helped or hindered by your level of influence. And many leaders are …
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Joey Coleman - Never Lose an Employee Again
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In this week’s episode of the SIMPLE brand podcast, I talk with Joey Coleman! Joey’s an award-winning speaker and a customer experience and employee experience design expert. He’s worked with hundreds of companies to help them deliver remarkable customer experiences while dramatically improving their profits. You may remember Joey’s first appearan…
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Scott McKain - The Ultimate Customer Experience
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In this week’s episode of the SIMPLE brand podcast, I talk with Scott McKain. Scott’s a globally recognized authority on how organizations and professionals create a distinction to attract and retain customers. He’s a member of the Professional Speakers Hall of Fame. And he’s one of 24 members of the “Sales and Marketing Hall of Fame.” And Scott’s …
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Heather Younger - The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood
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In this week’s episode of the SIMPLE brand podcast, I talk with Heather R. Younger, author of The Art of Active Listening: How People at Work Feel Heard, Valued, and Understood! Heather’s an international keynote speaker, and she’s the Founder and CEO of Employee Fanatix, a leading employee engagement firm. She’s also the host of Leadership With He…
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From the Vault: Dee Ann Turner - Crush Your Career: Ace the Interview, Land the Job, and Launch Your Future
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This week's SIMPLE brand episode features a "From the Vault" discussion with Dee Ann Turner discussing her book, Crush Your Career! Dee Ann is the former head of Talent with Chick-fil-A. She was the company’s first female officer and was instrumental in building and growing Chick-fil-A’s well-known culture. In her 33-year career with Chick-fil-A, s…
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Jeannie Walters - You Need a Customer Experience Mission
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In this week’s episode of the SIMPLE brand podcast, I talk with Jeannie Walters. Jeannie’s an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators - a firm helping companies increase sales and customer retention through elevated customer experiences. And she’s the host of the Experience Ac…
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Emmanuel Probst - Assemblage: The Art and Science of Brand Transformation
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In this week’s episode of the SIMPLE brand podcast, I talk with Emmanuel Probst. Emmanuel’s the Global Lead of Brand Thought-Leadership at Ipsos. He’s an adjunct professor of Consumer Market Research at UCLA. And he’s a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest - Assemblage – The Art and …
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Robert Patin - Eliminate Complexities So You Can Simplify and Scale
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In this week’s episode of the SIMPLE brand podcast, I talk with Robert Patin. Robert’s an international best-selling author and he’s the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. And he’s the host of the Agency Blueprint podcast. Robert and I discuss lessons on how to take your team’s operat…
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Greg Kihlström - House of the Customer: A Blueprint for 1:1 Customer-First, Employee-Driven Business Transformation
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In this week’s episode of the SIMPLE brand podcast, I talk with Greg Kihlström, author of House of the Customer: A blueprint for one-to-one, customer-first, employee-driven business transformation. Greg’s a speaker, entrepreneur, and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives. He…
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Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar
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In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar. Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 busines…
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Joe Mull - Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work
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In this week’s episode of the SIMPLE brand podcast, I talk with Joe Mull, author of Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. Joe’s an international keynote speaker, he’s the founder of BossBetter Leadership Academy, and he’s the host of the BossBetter Now podcast. Employalty releases on May 9, but it’s quickl…
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Adam Toporek - Be Your Customer's Hero
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In this week’s episode of the SIMPLE brand podcast, I talk with Adam Toporek, author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines. Adam’s an internationally-recognized customer experience expert, keynote speaker, and customer service trainer who helps organizations transform their relationships with their cus…
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Mark Miller - Culture Rules: The Leader's Guide to Creating the Ultimate Competitive Advantage
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In this week’s episode of the SIMPLE brand podcast, I talk with Mark Miller, author of Culture Rules: The Leader’s Guide to Creating the Ultimate Competitive Advantage. Mark’s the Vice President of High Performance Leadership with Chick-fil-A. And Mark’s the author of 11 best-selling books including his latest Wall Street Journal bestseller - Cultu…
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Sara Ross - Dear Work: Something Has to Change - Simplifying Our Relationship to Work
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In this week’s episode of the SIMPLE brand podcast, I talk with Sara Ross, author of Dear Work: Something Has to Change! Sara’s an international keynote speaker and the founder of the leadership research firm BrainAMPED. She’s transforming the future of work by using the power of brain science to amplify organizational vitality, and by helping peop…
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Jeff Toister - The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises
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In this week’s episode of the SIMPLE brand podcast, I talk with Jeff Toister, author of The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises! The Guaranteed Customer Experience turns the concept of a guarantee on its head. An experience guarantee goes beyond merely providing a warranty against any product defects or fai…
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Juliana Marulanda - Simplify Your Business and Scale Your Time
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In this week’s episode of the SIMPLE brand podcast, I talk with Juliana Marulanda, founder of ScaleTime! Juliana and ScaleTime have helped hundreds of agency owners and business leaders get their lives back by developing systems to save time, add employees, and streamline processes to create lean, mean, profitable machines. Some of the topics we di…
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Nick Webb - One Step Ahead: How to Dominate Your Market with Innovation Leadership
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In this week’s episode of the SIMPLE brand podcast, I talk with Nick Webb, author of One Step Ahead: How To Dominate Your Market With Innovation Leadership! Nick is a world-renowned Strategist, Futurist, Bestselling Author, and one of the top keynote speakers in the world. Nick was on the SIMPLE brand podcast back in episode 74 talking about What C…
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Stephen Houraghan - Becoming a Brand Strategy Master
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In this week’s episode of the SIMPLE brand podcast, I talk with Stephen Houraghan, host of The Brand Master Podcast! Stephen’s a brand strategist, consultant, the CEO and Founder of Brand Master Academy, and the host of one of my favorite branding podcasts, The Brand Master Podcast. Stephen and I discuss his lessons all around what branding and bra…
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Jay Baer - The Time to Win: Increasing Speed and Responsiveness in Customer Experience
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In this week’s episode of the SIMPLE brand podcast, I talk with Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth and Hug Your Haters: How to Embrace Complaints and Keep Your Customers! Jay’s one of the world’s top 30 Global Gurus in customer service AND online marketing and is a hall of fame keynote spe…
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Ann Handley - Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
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In this week’s episode of the SIMPLE brand podcast, I talk with Ann Handley, author ofEverybody Writes: Your Go-To Guide to Creating Ridiculously Good Content! Ann’s the Chief Content Officer for MarketingProfs which educates more than 600,000 marketers around the world. Her book - Everybody Writes - has been considered the bible for marketing writ…
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Jim Knight - Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans
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In this week’s episode of the SIMPLE brand podcast, I talk with Jim Knight, author of Service That Rocks: Create Unforgettable Experiences and Turn Customers into Fans. Jim’s the former head of global training for Hard Rock International - so you KNOW he’s great at teaching people how to deliver rock star experiences. Jim’s the author of three best…
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Brittany Hodak - Creating Superfans: How To Turn Your Customers Into Lifelong Advocates
37:15
37:15
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37:15
In this week’s episode of the SIMPLE brand podcast, I talk with Brittany Hodak, author of Creating Superfans: How to Turn Customers Into Lifelong Advocates. Brittany was on the SIMPLE brand podcast back in episode 67. This time she’s back to discuss her new book, Creating Superfans. You want to deliver experiences that convert your customers into d…
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