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Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar
Manage episode 361730512 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.
Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.
Some of the topics we discuss include:
- The first thing brands need to consider if they want to grow
- How to understand your customer’s purchase cycle and consideration period
- Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
- The right tactics to take to grow awareness
- Don’t confuse your target audience and your brand persona - they can be different
- How to balance nurturing tactics alongside awareness tactics
- The need for using content as a way to nurture and create trust
- Why 3rd party validation is an ideal way to build trust
- Over time, what you deliver consistently becomes your brand - good or bad
- How marketers can use AI in the right way to help cut through all the noise
RESOURCES FROM THIS EPISODE:
151 حلقات
Manage episode 361730512 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.
Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.
Some of the topics we discuss include:
- The first thing brands need to consider if they want to grow
- How to understand your customer’s purchase cycle and consideration period
- Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
- The right tactics to take to grow awareness
- Don’t confuse your target audience and your brand persona - they can be different
- How to balance nurturing tactics alongside awareness tactics
- The need for using content as a way to nurture and create trust
- Why 3rd party validation is an ideal way to build trust
- Over time, what you deliver consistently becomes your brand - good or bad
- How marketers can use AI in the right way to help cut through all the noise
RESOURCES FROM THIS EPISODE:
151 حلقات
كل الحلقات
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1 Great Customer Experience is in the Details - Steven Van Belleghem 39:21
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1 Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw 34:34
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1 How to Get Your People to Commit to Lasting Change - Tamsen Webster 52:59
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1 The Habits and Mindset of an Innovative Team - Jennifer Kenny 38:14
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1 Eliminate the Rocks From Your Customer Journey - Sean Albertson 37:24
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1 Adapt and Innovate Through Permanent Reinvention - Aidan McCullen 36:28
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1 Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak 55:00
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1 Rethinking Retention to Create Loyal Employees - Erica Keswin 39:23
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1 Principles for Effective and Simple Communication - Ben Guttmann 40:44
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1 A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan 38:43
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1 How to Create a Ridiculously Easy Customer Experience - David Avrin 38:05
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1 Retain Your Employees and Build a World-Class Culture - John DiJulius 56:57
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1 How to Find and Retain Your Most Valuable Customers - Ali Cudby 39:14
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1 How to Communicate with Clarity With Steve Woodruff 47:42
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1 Chris Wallace - Frontline Employees: Your Key to Customer Insight 36:08
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