Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar

SIMPLE brand With Matt Lyles

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Flight of the Monarchs: Jaime Rojo on Beauty and Conservation 31:01

منذ 11 يومًا31:01

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إعجاب

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31:01

National Geographic photographer and conservationist Jaime Rojo has spent decades capturing the beauty and fragility of the monarch butterfly. Their epic migration is one of nature’s most breathtaking spectacles, but their survival is under threat. In this episode, Jaime shares how his passion for photography and conservation led him to document the monarchs’ journey. He and host Brian Lowery discuss the deeper story behind his award-winning images, one about resilience, connection, and the urgent need to protect our natural world. See Jaime's story on the monarch butterflies at his website: rojovisuals.com , and follow Brian Lowery at knowwhatyousee.com .…

منذ عامين 43:56

MP3•منزل الحلقة

In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.

Erik’s the Founder and CEO of HawkeMedia, the fastest-growing marketing consultancy in the United States that’s helped develop marketing strategies for more than 4,000 businesses. Erik and I discuss the Hawke Method principles along with how any brand can apply them, no matter their budget.

Some of the topics we discuss include:

The first thing brands need to consider if they want to grow
How to understand your customer’s purchase cycle and consideration period
Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
The right tactics to take to grow awareness
Don’t confuse your target audience and your brand persona - they can be different
How to balance nurturing tactics alongside awareness tactics
The need for using content as a way to nurture and create trust
Why 3rd party validation is an ideal way to build trust
Over time, what you deliver consistently becomes your brand - good or bad
How marketers can use AI in the right way to help cut through all the noise

RESOURCES FROM THIS EPISODE:

151 حلقات

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing

Erik Huberman - The Three Principles of Marketing to Help Your Brand Soar

SIMPLE brand With Matt Lyles

published منذ عامين

MP3•منزل الحلقة

In this week’s episode of the SIMPLE brand podcast, I talk with Erik Huberman, author of The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar.

Some of the topics we discuss include:

The first thing brands need to consider if they want to grow
How to understand your customer’s purchase cycle and consideration period
Erik’s 3 principles of marketing simultaneously needed to acquire and retain customers
The right tactics to take to grow awareness
Don’t confuse your target audience and your brand persona - they can be different
How to balance nurturing tactics alongside awareness tactics
The need for using content as a way to nurture and create trust
Why 3rd party validation is an ideal way to build trust
Over time, what you deliver consistently becomes your brand - good or bad
How marketers can use AI in the right way to help cut through all the noise

RESOURCES FROM THIS EPISODE:

151 حلقات

#Business #Matt Lyles #Brand #Experience #Content #Social Media #Customer Experience #Leadership #Organizational Culture #Productivity #Business Strategy #MBA #Marketing

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