Listen in to better understand the alphabet soup of TV and how advertisers can make sense of it all. From CTV to SVOD, Nick Carpino explains how cohesive marketing across all media touchpoints combined with measurement illuminates what is working, what is not, and how to drive results. Nick Carpino Sr. Partner Manager Acxiom linkedin.com/in/ncarpin…

From college students, new parents, or new movers to new home owners, Acxiom Milestone Audiences help you connect and serve people experiencing major life events. Sr. Product Manager Dina Plath shares all the details that advertisers need to know to plan successful campaigns. Show notes: Check out What’s My Cluster from Acxiom Personicx. Gary Vayne…

People today are smarter about how and when they will engage with brands. Matt Wolfrom of BRIDGE joins the Data Guru podcast to examine all the ways email can boost results -- on its own and in combination with other channels. Hear how building trust, narrative, and the ease of connection are all integral to successful email campaigns. Learn why op…

Deidre Drewes of Reprise Commerce joins the Data Guru podcast to break down the steps marketers should take today to ensure a successful 2023 holiday season. From strong, clean CRM data to the right visibility for promotions, the importance of third-party data and Retail Media Networks, Deidre discusses the most important levers to ensure every hol…

In this episode of the Data Guru podcast recorded exactly to the day of GDPR’s five-year anniversary, data expert Rich Mitchell dives into how scale and privacy drive global data offerings and what it means for marketers. Can geo level data drive the right results? Can smaller data sets fuel effective custom models? Discover how to make first-party…

Bhavna Godhania joins the Data Guru podcast for a chin wag around one of marketing’s hottest topics: the data clean room. From the three key drivers of data clean rooms – privacy regulation, consumer expectations and cookie deprecation – to working though Walled Garden complexity and enabling unique analysis, the team leaves no stone unturned. List…

Major milestones in life like going to college or moving to a new home are key times for brands to connect and serve people – when they need them the most. From electronics decisions to financing needs and vehicle purchases, people are starting what can be a significant relationship in terms of size and time when insurance or financing are in play.…

Jeff Patterson joins the Data Guru podcast to discuss what it takes to bring together tactics and strategy to achieve overall campaign success. Understanding customers, audience composition, realistic KPIs and how they are measured are all levers to be adjusted to find success in the one thing that still matters most: reaching the right person at t…

2022 brought decreased ad spend and the rise of clean rooms (and egg prices!). 2023 promises to continue to bring together our digital and physical worlds into the “phigital.” Brady Gadberry, Acxiom SVP of Data, joins this month’s Data Guru podcast to break it all down including the resurgence of QR codes, why people don’t touch things anymore and …

The Data Guru podcast regulars take a look back at the weird, weighty and wonderful hot topics of the year – from the secret sauce of measurement to solutions for a cookieless world and improving CDP performance. We also delve into how to use niche data to build effective audiences and the shifting landscape of privacy legislation. Show Notes: Data…

CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact…

Privacy legislation is predicted to have a bigger impact on marketing than the looming deprecation of third-party cookies. Acxiom Chief Privacy Officer Jordan Abbott joins the Data Guru podcast to discuss the current data privacy landscape and where it is likely to head in the future. Thanks for listening! Follow us on Twitter, Facebook and Instagr…

Christiane De Carvalho joins the Data Guru podcast to break down what a retail media network is and the important role they will play in a post-cookie world. Learn how testing and audience expansion strategies can fill in the gaps and increase effectiveness of retail media networks. Thanks for listening! Follow us on Twitter, Facebook and Instagram…

Discover ways to find pure gold in your data as Acxiom’s Data Guru Linda Harrison joins the Real Identity podcast to discuss alternate identifiers and overcoming challenges in response to third-party cookie deprecation. No matter the state of the ecosystem, advertisers must continue match the right product to the right person at the right time. Tha…

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to me…

Acxiom is constantly sourcing quality data to develop new products and innovations for our clients. Partner Marketplace is the newest release, offering transaction based data from 5 premier data providers across several verticals. Bridge the gap with your customers and understand their motivations, purchase habits and preferences to develop a holis…

Third party cookie apocalypse is upon us and developing an air-tight customer experience strategy is how Acxiom can help. Find the sweet spot of not over-saturating your audience, but tend to your garden so people enjoy interacting with your brand. Learn the 5 W’s on why measurement and analytics are so important for successful campaigns and how to…

We maintain a healthy lifestyle, but what about our data? Everyone is sharing their resolutions yet what resolutions could be made to positively impact your first party data? Acxiom’s Data Guru team are the personal trainers ready to listen to your goals and create a plan to maximize your solution. Tune in to our top trainers Bryan Radzicki and Lin…

Email marketing expert Carolyn Nye joins the podcast to discuss the tried and true communication channel - email. Acxiom clients have seen significant ROI, with an average of 20% lift using email in combination with another channel in their marketing campaigns. Learn how to successfully reach people who aren’t your customers yet build relationships…

The past year has seen a series of tech giant announcements affecting the adtech and martech industries. On the July Data Guru podcast, Sr Product Manager Vicky Becart and Data Guru Linda Harrison break down the potential impacts of the recent privacy-focused changes announced by Google and Apple on Acxiom’s data product offerings. From minimal adj…

Christiane De Carvalho, Vice President of Business Development and Strategy joins Data Guru’s Linda Harrison for this month’s Data Guru podcast to discuss contextual targeting, how to implement this strategy and learning how to get ahead of the third-party cookie demise with people-based marketing solutions. De Carvalho dives deep into contextual t…

Ben Peck, Vice President of LATAM, joins this month’s podcast to talk about the current state of the LATAM market and its growing digital and mobile footprint. Listen in to the discussion about privacy compliance in the region and how to spark your next marketing campaign. Learn how LATAM – specifically Mexico, Brazil and Argentina have skipped rig…

Acxiom’s travel strategist Michele Fitzpatrick joins the Data Guru podcast to talk about the trends and challenges for companies as more Americans begin to travel again. Listen in for strategies to find people who are ready right now to plan personal travel and multi-generational vacations. Others will look to boating and camping as a way to satisf…

What will spring of 2021 bring in terms of new movers in the U.S.? The pandemic spiked home sales in many areas, and as always moving means opportunities for advertisers. Tune in to hear how Acxiom audiences can help connect you to those considering moving, those already on the move and those looking for lawn services, pharmacies and more as they s…

Explore the alphabet soup of Advanced TV with guest Conor Burgess, SVP of Acxiom Advanced TV, and Data Guru Linda Harrison. In addition to the many acronyms like OTT and MPVD, they will help you understand shifts in consumption, the dramatic swings in streaming services over the last 12 months and even the all important factor of live sports. You’l…

Acxiom SVP John Baudino and Dani Benowitz, president of U.S. for MAGNA Global, take a quick look back at 2020 before they discuss what we can expect for linear and non-linear TV trends in 2021. In a year of unexpected twists and turns, the average consumer spent five more hours a day engaged with media. From streaming services to Tik Tok influencer…

In 30 minutes, Data Guru Linda Harrison and Sales/Product Strategist Jeff Wingfield wrap up a year that’s given marketers challenges and laser focus at levels never seen before. Basic demographics like age took on new levels of importance in serving customers, and it was key for brands to keep a voice in the marketplace despite all the changes. As …

This month’s podcast focuses on the easy access to Acxiom’s geo-level offerings in the AWS marketplace and how marketers can use them to solve common business problems. Guest host Lorel Wilhelm Volpi leads the discussion with Amanda Terry, VP of Global Strategic Accounts and our favorite Data Guru Linda Harrison -- you can even find out how to get …

From the hot Latin America market to developing audiences based on app usage and streaming patterns, Data Senior Product Manager Vicky Becart walks us through Acxiom’s global offerings and how advertisers are using them around the world. Whether it’s finding outdoor enthusiasts or speed dating with potential new pets, Vicky and Data Guru Linda Harr…

Christiane de Carvalho, Vice President of Global Digital Strategy and Innovation, joins the podcast to discuss two new types of data for connecting with audiences and the exciting ways advertisers are using them to drive successful campaigns. In-app behaviors from mobile devices and online consumption patterns based on keywords form the basis for t…

Leah Quinn, product manager for Acxiom Audiences, joins Data Guru Linda Harrison for this month’s podcast to talk about newly available digital audiences that offer “hot” insights to advertisers -- new homeowners, new movers, new borrowers, and extended family connections. She’ll also discuss COVID-19 segments available to help serve working moms a…

Listen in as Kyle Hollaway and Patrick Duggan, two Acxiom leaders, deliver the lowdown about the departure of third-party cookies and common concerns in the marketplace. They also discuss some of the different initiatives underway to replace cookies and what marketers need to prioritize for identity going forward. Thanks for listening! Follow us on…

As the enforcement date for CCPA draws near, listen in to this month’s podcast as privacy-by-design expert Leslie Price recaps the particulars of the legislation and offers a look at the current status as clients finalize preparations. She’ll cover both challenges and best practices for marketers to consider. Thanks for listening! Follow us on Twit…

Acxiom experts Vanessa Lara and Linda Harrison discuss the important considerations from Spanglish to Influencers that marketers need to understand when advertising to Hispanic audiences. One size definitely doesn’t fit all for Spanish-speaking audiences so it’s important to look at multiple factors from assimilation to mobile usage when planning c…

One of the biggest impacts of the necessary social distancing is no live sports on TV. Are they watching HGTV or Cartoon Network? Data Guru Linda Harrison shares where and how to capture sports fans as they shift their viewing to other channels Thanks for listening! Follow us on Twitter, Facebook and Instagram!…

Karen Caulfield, Acxiom’s SVP of Global Data, joins the podcast to give her unique perspective on a wide variety of topics on the data landscape including the biggest changes in the industry, navigating global regulations, the advantages of being part of the IPG family and how to cut through the noise about match rates. Thanks for listening! Follow…

Listen in as Data Guru Linda Harrison shares how Acxiom audiences can be tailored specifically to your business objectives for holiday or seasonal event campaigns – from tax refunds to St. Patrick’s Day revelry or an Easter family feast. Thanks for listening! Follow us on Twitter, Facebook and Instagram!…

Our favorite Data Guru Linda Harrison is joined by John Baudino to discuss the ins and outs of digital marketing. They cover the full gamut from the biggest marketing challenges to the ongoing balancing act between precision and reach. Discover how Acxiom stays a step ahead of the market to help advertisers achieve peak campaign performance. Thanks…

From gaming to car sharing to a myriad of location-based market signals, Acxiom has a treasure chest full of new offerings for 2020 to help advertisers – banks, gyms, restaurants and more –better segment audiences and power elevated campaign performance. Thanks for listening! Follow us on Twitter, Facebook and Instagram!…

If you want to know how to create an audience that “has a good beat and is easy to dance to,” listen to this gift from Data Guru Linda Harrison. She shares best practices around testing, custom model creation and more to build optimal audiences. Thanks for listening! Follow us on Twitter, Facebook and Instagram!…

This month’s podcast covers two ways to better understand your audiences: 1) Gaining insight into work-life convergence that presents new opportunities for advertisers 2) Tapping into location-based device data that shines a light on consumer intent and in-market status. Get the details as Data Guru Linda Harrison tells all. Thanks for listening! F…

From vehicle telemetrics to grocery purchase patterns to location data, partner audiences deliver unique and privacy compliant nuggets of information to help advertisers reach finely-tuned market segments. Listen as Linda Harrison discusses the ins and outs of partner audiences. Thanks for listening! Follow us on Twitter, Facebook and Instagram!…

Consumers are estimated to spend $75 billion in 2019 to care for their pets. From pet costumes to doggie daycare to niche equestrian enthusiasts, Data Guru Linda Harrison shares insights on marketing to pet owners of all types. Thanks for listening! Follow us on Twitter, Facebook and Instagram!بقلم Acxiom

This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the Unite…

Linda Harrison shares the 3 secrets to building the very best audiences for a successful campaign. Advertisers can’t discount the importance of building a solid foundation of underlying data to fuel marketing campaigns, testing for optimal performance and using offline data to reinforce insights from online behavior. Thanks for listening! Follow us…

From the hottest buzz words to how Gouda cheese and roof shingles can make a successful campaign, Jeff Wingfield and Linda Harrison leave no stone unturned in this episode of the Data Guru podcast. Thanks for listening! Follow us on Twitter, Facebook and Instagram!بقلم Acxiom Corporation

Internet dating and digital advertising actually have the same end goal: finding the right person. For advertising, it’s the right person who is interested in and has the capacity to buy an advertiser’s product or service. Today’s challenge is that many audiences are anonymous. Jeff Wingfield explains how data can bring anonymous audiences to life …

Discovering the capacity and propensity of audiences for an advertiser’s product is the bedrock of successful campaigns. Data fuels understanding of attributes from shopping preferences to green living. In this episode of the Data Guru podcast, Linda Harrison explains how the nuances of data can inform successful targeting with real-life examples o…

Jeff Wingfield and Linda Harrison discuss the changes in 2018 that included the move to integrate digital and traditional marketing channels more than ever before. They also look ahead to things currently happening in 2019 and the role of AI and machine learning, the continued dominance of Facebook, more sophisticated testing options, and bringing …

The marketing basics of “Right Product, Right Person, Right Place” will never change regardless of evolving technology. Data enables marketers to find the right person. Listen in as Jeff Wingfield explains the basics of understanding current customers, keeping data clean and current, analyzing differentiators, and determining how to best reach targ…