Data Guru: The Emerging Powerhouse LATAM Market

Data Guru by Acxiom

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Ben Peck, Vice President of LATAM, joins this month’s podcast to talk about the current state of the LATAM market and its growing digital and mobile footprint. Listen in to the discussion about privacy compliance in the region and how to spark your next marketing campaign. Learn how LATAM – specifically Mexico, Brazil and Argentina have skipped right over offline marketing and moved head first into the digital space. Tune in to hear Ben’s point of view of LATAM trends and future potential as well as real-world examples of client campaigns being deployed.

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