Data Guru: Looking Ahead at 2021 TV Trends

Data Guru by Acxiom

Acxiom SVP John Baudino and Dani Benowitz, president of U.S. for MAGNA Global, take a quick look back at 2020 before they discuss what we can expect for linear and non-linear TV trends in 2021. In a year of unexpected twists and turns, the average consumer spent five more hours a day engaged with media. From streaming services to Tik Tok influencers, content is king and FOMO is real!

Thanks for listening! Follow us on Twitter, Facebook and Instagram!