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Data Guru: Getting Retail Ready for CCPA
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This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 حلقات
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 26, 2024 19:56 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 324568984 series 3335229
This episode of Retail Shift is all about CCPA readiness, data privacy and ethics. The California Consumer Privacy Act, referred to as “CCPA” becomes effective January 1, 2020. This new regulation will have profound implications on the advertising industry. Taking pieces from Europe’s General Data Protection Regulation, or “GDPR”, CCPA is the United States’ first step in the direction of regulating consumer access and control of personal data. Today’s guest, Jordan Abbott, Acxiom’s Chief Data Ethics Officer is on the forefront of data privacy and ethics legislation, helping legislators understand the value the advertising and marketing industry brings to our society and how the marketing eco system works, so that resulting legislations will strike the right balance between protecting our privacy and promoting a healthy, competitive ad-driven market place.
Thanks for listening! Follow us on Twitter, Facebook and Instagram!
50 حلقات
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