Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.
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The Measure Pod is a fortnightly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan Perry-Reed (Principal Analytics Consultant and Trainer @ Measurelab) and Bhav Patel (Director of Experimentation and Analytics @ LeanConvert) and the occasional guest on their quest to make sense of the analytics industry, and have some fun along the way.
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The Optimizer’s Playbook: Expert Strategies for Digital and Real-Life Success Great experiences, whether digital or in everyday life, don't happen by accident—they’re crafted with care, creativity, and a deep understanding of behavior. No Hacks Podcast, hosted by industry veteran Slobodan (Sani) Manić, is dedicated to exploring the nuances of marketing, conversion optimization, and user experience, both in the digital realm and beyond. Each episode brings together top minds from across the t ...
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For over two decades, the ALTdot Comedy Lounge has been Toronto's premiere showcase for local talent and favourite spot for comedians. Located at the world famous Rivoli, the ALTdot encourages alternative, new, and untraditional material in a comfortable, cabaret atmosphere.
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The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den Brink
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In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs. We explore …
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#110 Live from MeasureCamp London 2024: analytics in 2034
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Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod 00:00:22 - The Future of Data Collection 00:01:00 - The Reality of Data Accuracy 00:02:45 - The Need for 100% Data Collection 00:03:23 - The Trap of Data-First Thinking 00:04:26 - Data Silos …
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Balancing Pragmatic Change Management and Effective CRO with Tim Stewart
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In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can t…
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#109 The analytics of PlayStation (with Gabor Mester @ Sony)
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Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview 00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation 00:02:03 - Hosts' Backgrounds and Initial Thoughts 00:04:12 - Gabor's Career Journey at PlayStation 00:07:08 - Platform Ana…
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Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts
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Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one! In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of expe…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: GA4 to Piwik PRO Usi…
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Embrace the Fear: Courage in Leadership and Experimentation with Luiza de Lange
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In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winni…
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#108 The death of accuracy: an obituary
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Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview 00:01:07 - Initial Thoughts on Data Accuracy 00:02:07 - Reassuring Stakeholders About Data Usability 00:02:45 - Whoop and Personal Data Tracking 00:04:26 - Gaming Nostalgia: Broken Sword Re…
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SEO and Beyond: How ADHD Enhances Optimization Skills with Arnout Hellemans
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In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights. He discusses common misconceptions in SEO,…
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Stewart Ehoff: Unlocking Business Potential Through Digital Experimentation
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In this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building…
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#107 Analytics: from cost to profit centre (with Steen Rasmussen @ IIH Nordic)
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Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview 00:02:14 - Measure Camp London Announcement 00:03:28 - Welcoming Back Steen Rasmussen 00:04:01 - Steen's Background and Focus on Commercial Analytics 00:06:34 - Turning Analy…
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#106 What an ideal expert analyst looks like
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Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview 00:02:03 - Dedication to Ida and Episode Start 00:03:01 - …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo New Piwik PRO Templates In Se…
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#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)
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Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap 00:03:30 - Juliana's Background and Current Role 00:05:44 - Juliana's Work at MediaMonks 00:07:14 - Juliana's Podcast Journey 00:11:31 - Transition to App Analytics 00:19:09 - Learn…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW …
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#103 Modern marketing (with Ken Williams @ DiveTeam)
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Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview 00:00:48 - Bhav's Initial Thoughts on Modern Marketing 00:01:42 - Importance of Labelling Modern Marketing 00:02:23 - Links and Resources Mentioned 00:03:56 - Introduction of Guest Ken Willia…
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#102 Data is a road trip, not a destination
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Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update 00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination 00:01:18 - Metaphor of Data as a Road Trip 00:02:22 - Content …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. A new course is out now! Chrome DevTools for Digital Marketers Latest content from Juliana & Simo Article: AUTOMATI…
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Empowered Teams Model in Experimentation with Lukas Vermeer
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner s…
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AI Customer Voice Analysis with Juliana Jackson
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast. In this not-so-structured episode, we delve into…
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Mastering Conversion Design with Oliver Kenyon
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in d…
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Hybrid One Reader with Carolyn Beaudoin
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Welcome to nohacks.show, a weekly podcast in which smart people talk to you about better online experiences. Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segment…
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Research and Experimentation with Vulnerable Populations with Georgia Sugarman
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and f…
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Starting a CRO Program with Haley Carpenter
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate opt…
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their …
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook is live and provides a comprehensive journey through technical marketing principles. Official Announcement: New Course coming in June: Chrome Devtools for Digital Marketers by Simmer Latest content fr…
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AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get you…
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The Good Experimental Design with Erin Weigel
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get you…
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An Experimenter’s Guide to the Galaxy with Bhavik Patel
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate ab…
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Your Copy Is *Not* Your Problem with Eden Bidani
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Eden Bidani, a conversion copywriter and messaging strategist at CAPE.agency, and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Eden shares her insights on the role of c…
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Taming the HIPPO with Oreoluwa Akinnawo
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to…
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Simplifying CRO with Gerda Vogt-Thomas
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I'm excited to welcome Gerda Vogt-Thomas, a conversion optimization expert from Koalatative and one of the speakers at the upcoming Women in Experimentation Summit on June 6th. Gerda shares insights on data dictionaries, her ev…
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Design for the Irrational with Line-Ariel Bretous
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event o…
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Your A/B Tests are Lying to You with May Chin
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual…
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Email is Not A Checkbox with Omar Lovert
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. In this episode, Omar draws…
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The Perfect Pricing Formula with Deborah O'Malley
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and d…
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From our Sponsors at Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Latest content from Juliana & Simo Article: AUTOMATIC PAGE VIEW HITS IN SGTM AFTER CONSENT GRANTED by Simo Aha…
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Elite Experiments at Experimentation Elite with Jonas Alves
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experim…
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Do You Need an Experimentation Therapist? with Chris Gibbins
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories…
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Analytics, AI, and Music with Analytics Wizard Josh Silverbauer
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and…
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author. In this episode, Jon dives into the concepts presented i…
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From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode Jenn Kunz's tweet re Consent Mode Zack Edwards Twitter Myles Younger on IABs she…
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Test and Learn Community Mentorship Summit with Kelly Wortham and Matt Gershoff
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship. The conversation covers th…
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Documenting Experimentation with Nils Koppelmann
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of t…
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Psychology Behind User Engagement and Community Building with Guido Jansen
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his uniq…
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Sound Bite: The future of attribution modelling in Google Analytics
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Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of …
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Centers of Enablers in Experimentation with Ruben de Boer
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brin…
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Sound Bite: How to approach building a dashboard
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Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: h…
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E-commerce Optimization Pillars with Digital Expat Carlos Trujillo
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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO e…
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From our Sponsors at Simmer - Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchase - The Technical Marketing Handbook is now live and it provides a comprehensive journey through technical marketing principles. Mentioned in this episode - Learn more about mobile app optimisation on Juliana's blog - Learn more about …
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