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Behind the Click with Jon MacDonald
Manage episode 436508230 series 3595635
المحتوى المقدم من Slobodan (Sani) Manić. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Slobodan (Sani) Manić أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.
In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.
Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.
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