I share how my team and I have grown our family law firm, Sterling Lawyers, from zero to 25+ lawyers and $15m a year in revenue since 2014. The purpose is to document what's working and not working so you can re-contextualize for your practice and shorten your success curve. We are so open about what we are doing because we want to help other lawyers build a beautiful law firm, even if you "compete" with us. So, follow me and subscribe to "The J. Sterling Hughes Show" Podcast. My YouTube cha ...
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The Law of Code podcast focuses on the legal framework being built around blockchains, crypto, NFTs, and DAOs. We’ll look at crypto regulations, rights surrounding NFTs, as well as the legislation impacting blockchain. You’ll hear from the top lawyers, lawmakers, and entrepreneurs in the space – we’ll touch on best practices countries are implementing, new regulations, and share ideas on the best path forward.
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Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98
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Client interviews can revolutionize your law firm. That's what happened at our firm, Sterling Lawyers. In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm. We talked about: The surprising impact of "Molly,…
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Selecting the Law Practice Type that Fits You (Legal Start-up 1 of 3) with Tony Karls - #97
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Ready to build a law practice that aligns with your strengths and passions? Tony Karls, my co-founder at Sterling Lawyers, is back to discuss how to identify the best type of law for your practice. This conversation kicks off a three-part series where we share the early details that helped us start, build and scale our firm. We covered: 1 - Determi…
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Is Your Law Firm Culture Toxic? - #96
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Ever promoted someone only to watch your firm's culture crumble? In this raw episode, I share one of my biggest leadership blunders and its far-reaching consequences. I take you behind the scenes of our law firm's year-long struggle to recover from a toxic culture shift, sharing hard-earned wisdom that could save your practice. Here’s what I discus…
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Getting Law Firm Associates to Have an Owner's Mentality - #95
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Are you struggling to get your associates to think like owners and future leaders of your law firm? In this show, I share what we have done to achieve modest success in our law firm in order to develop the next generation of leaders. In many ways, this is a leadership development episode. We can't grow our firms without leaders who understand the b…
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How to Tell Your Law Firm Associate to Dress More Professionally - #94
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Dressing like a pro is not optional if you want to be viewed as one. Sometimes associates struggle in this area. How do you support them with how they present themselves? Here’s what I covered: - The importance of maintaining a polished appearance in client interactions and court settings. - Strategies for addressing attire issues sensitively, espe…
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Attorney Levels at Sterling Lawyers with Holly Mullin - #93
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Holly Mullin and I have an insightful conversation about the lawyer career development process from Associate to Managing Partner. She goes into detail with real-life examples and stories from consultations, settlement conferences, and court hearings that highlight how she mentors and trains in our firm’s future leaders. We also discussed: - Sterli…
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Tom’s Trek: A Bumpy, Bruising, Successful First Month - #92
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Attorney Tom Hartin's first month is in the books. How'd he do? It was definitely a "learning experience"! 🥴 In this episode we cover: - Tom's first client - A (needlessly) difficult opposing counsel - Preparing for the first trial - Marketing results - Family law's bumpy consults Enjoy! ------------------------- Follow me on: LinkedIn - YouTube - …
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Appropriate Law Firm Owner Profit Expectations with Ryan Kimler - #91
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In this fun interview with Ryan Kimler I learned a ton about how to benchmark our law firm profit. This is the kind of information that all B2C law firm leaders need to pay attention to. I haven't at times, and it has cost me. We focused our talk on law firms serving people (B2C) and discussed: - The most Important Financial Metrics - Healthy Gross…
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Building a Legal Culture with Celebration and Recognition - #90
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Creating a positive team culture is essential to build a long term law firm. In this episode, Sterling's Managing Partner, Holly Mullin is back to share how she has built a dynamic and vibrant environment for her team Here’s what we discussed: Balancing client work and creating a collaborative atmosphere Transforming the office morale with the righ…
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Tom’s Trek: Fixed Fee Attorney Metrics - #89
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We are back following Attorney Tom Hartin as he launches Hartin Family Law. At the time of this recording, we are only a few weeks into the life of his new start up. We discussed: 1 - Overcoming geographic targeting issues and filtering out irrelevant leads 2 - The gritty details of Tom's first consultation - and his big lesson learned 3 - The emot…
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Tom's Trek: Allocating Work in a Family Law Firm - #88
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We are following Attorney Tom Hartin as he forms and launches his Family Law Firm. We recorded this show just after Tom launched and had a wide ranging discussion on managing a family law firm. Highlights include: 1 - The impact of fixed-fee billing on efficiency and client satisfaction 2 - Managing and optimizing U.S.-based and Philippine-based te…
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$10k Lessons with Lee: Intake Teams & Moving to Fixed Fees (Pt 3 of 3) - #87
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My partner and I paid $10k (gulp!) for a day of Lee Rosen's time back in 2015. His advice turned around our law firm and the course of my career. His sage counsel turned out to be worth millions to Sterling Lawyers. In this third installment, I share Lee's advice to us on: 1 - Intake team optimization principles 2 - Converting to Fixed Fee from Hou…
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$10k Lessons with Lee: Paying Lawyers & Building Culture (Part 2 of 3) - #86
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I have learned that most business consultants are not worth the money. I think the idea makes the owner feel good about engaging and buying. But, little good ever happens from business consultants. There are exceptions, of course. Lee Rosen is one major exception for Sterling Lawyers. He has taught me so much. My partner and I paid $10k (gulp!) for…
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$10k Lessons with Lee: Hiring & Retaining Lawyers (1 of 3) - #85
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In this 3-part series, I delve into the game-changing lessons learned from a $10,000 consultation with Lee Rosen, a top law firm consultant. Back in December 2015, our firm was growing fast, but we hit some serious roadblocks. That’s when Lee’s advice turned things around for us—and now, I’m sharing those insights with you. Topics discussed Importa…
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Tom’s Trek: Punch List of "Must Do’s” Before Launching Firm - #84
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We are following Attorney Tom Hartin as he launches and builds his family law firm. In this 5th episode of the Tom's Trek series, we walk through Tom's meticulous planning and discuss all the many items that must be done to successfully start a family law firm. If you want a checklist of "Law Firm Launch Action Items," you are listening to the righ…
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More Online Reviews = More Law Firm Wins - #83
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What’s our secret to getting 9,000+ family law client reviews for Sterling Lawyers? In this show, I dive deep into the power of online reviews for law firms, sharing how Sterling Lawyers has amassed over 9,000 public reviews - a feat particularly challenging in family law. Here’s what I cover Why Reviews Matter: From building trust to influencing d…
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Tom’s Trek: Handling Client Sales and Intake - #82
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We are following Attorney Tom Hartin as he launches his family law firm in the New York City area. This week we discuss: Capturing essential client intake data using simple tools like Google Forms Prioritizing client leads based on urgency and resources The family law sales process Personal anecdotes and lessons learned from Tom's journey from IP l…
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Steal Our Powerful Law Firm Culture Tool - #81
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I’m excited to take you behind the scenes of how we've crafted a thriving and cohesive culture at Sterling Lawyers, despite the challenges of having 75 teammates spread across three states and three countries. We've discovered a powerful tool that brings us together—our bi-weekly meeting known as "The Summons." This 30-minute gathering, held over t…
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Tom’s Trek: Quoting Fixed-Fees for Family Law with Mary Sankey - #80
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Curious as to how to determine the right fixed fees for family law cases? In our latest Tom's Trek series, I have an insightful conversation with emerging Family Law attorney Tom Hartin and seasoned expert Mary Sankey. Together, we delve into the intricacies of family law and share practical strategies for quoting fixed fees effectively. Here's a g…
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8 Simple AI Actions to Future-Proof Your Law Firm - #79
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The AI frenzy has died down a bit since January 2023. But don't be lulled in complacency thinking AI will not have a significant impact on your life and law firm. It will in due time. Over the past 18 months, I have settled on a few practical steps to position our law firm for future AI opportunities and threats. In this show I cover: My Personal S…
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Tom’s Trek: Building and Marketing the Law Firm’s Website - #78
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This is the second installment of the "Tom's Trek" series. We are following Attorney Tom Hartin as he plans and opens his family law practice on Long Island, New York. We discuss: 1. Launching Tom's website (hartinfamilylaw.com) 2. Setting up a Google My Business profile and initiating SEO efforts 3. Understanding the local legal landscape and asse…
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Lawyers frequently fire the law firm they work at. The leave. They quit. They resign. This happens way more than law firms firing a lawyer. There are best practices to follow in order to best position your career for success. Over the last ten years, I have had a front row seat to 30 lawyers firing our law firm. Some did it very well, and others, .…
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#141 - Josh Lawler and Jener Sakiri on securities, regulation and gaming in crypto
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Josh Lawler is a partner at Zuber Lawler, where he leads the firm’s Emerging Technologies Group with a particular emphasis on blockchain technology. Josh previously practiced as a corporate securities and M&A attorney at Skadden, Arps. Jener Sakiri is an associate at Zuber Lawler and focuses on transactional and regulatory matters. He often works w…
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Tom’s Trek: Starting a Family Law Firm from Scratch - #76
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Transitioning from patent law to family law is no small feat, but Attorney Tom Hartin is taking on the challenge. This is episode one of a new series -- Tom's Trek. We will be following Tom as he leaves his patent law career behind and embarks on building his family law firm. In this show, we discuss: The appeal of family law for Tom, including med…
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Retargeting Potential Family Law Clients with Tony Karls - #75
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Retargeting potential clients is a big part of our firm's marketing strategy. I'm thrilled to welcome back Tony Karls, the innovative Sterling Lawyers co-founder and, now, President of Rocket Clicks. Tony shares his deep expertise, focusing on: Accurately identifying your target audience Crafting compelling and resonant messages Choosing the most e…
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Managing International Law Firm Teammates with Robin Esch (Part 3 of 3) - #74
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Robin Esch, our Director of Team Growth, joins me again to explore the Sterling Lawyers' playbook for managing international teammates. Here's what we dive into: Our structured process that ensures every team member feels valued and equipped from day one. How we create accountability and integration within our diverse team. The importance of clear …
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#140 - SAFEs, SAFTs and what's market for crypto startups with Nick Pullman
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Nick Pullman (@NickPullmanEsq) is Corporate Counsel and founder of Day One Law Corporation, where he provides legal solutions for tech startups and investors. Nick was previously head of legal at an NFT startup and an associate at Cooley and DLA Piper. In this conversation, we cover: [2:53] Nick's introduction to Bitcoin [7:33] What's market: SAFEs…
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Hiring International Law Firm Teammates with Robin Esch (Part 2 of 3) - #73
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In the second part of our three-part series, Robin Esch and I dive deep into the intricacies of global hiring, with a special focus on the Philippines. What we discussed: Maintaining a strong cultural fit despite remote work Crafting precise job postings and pre-screening questions about availability and language proficiency The numerous business a…
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Sourcing International Law Firm Teammates with Robin Esch (Part 1 of 3) - #72
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One of Sterling Lawyers' talent advantages has been learning the skill of finding international teammates. This show is all about how we go about sourcing qualified, smart, hard-working teammates that do not live in the USA. Most of our firm's 27 international support teammates are client-facing. They have regular and meaningful communication with …
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#1 Attorney Hiring Attribute to Grow a Family Law Firm - #71
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Tenacity is the #1 attribute in selecting attorneys to build and scale a family law firm. Once you get past the table stakes of your firm's values and the candidate's character, no other quality is more important. Tenacity is far more important than experience, intelligence, grades in law school, interview ability, network, etc. It is the attribute…
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Leverage Constraints to Build Your Law Firm - #70
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If I could have a "Do-Over" for our first 10 years of building Sterling Lawyers, I would force myself to grow our family law firm with fewer resources. Why build our firm with less? -- Because I would have been more creative and disciplined, leading to a strong law firm today. In this show, I answer: 1. What is a constraint? 2. Why do they work? 3.…
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Two Ways Lawyers Self-Sabotage Their Law Firm's Growth - #69
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Why do so many law firms struggle with growth despite their best efforts? On today's show, I describe the two major ways lawyers self-sabotage their law firm's success: 1) Mistaking activity for progress 2) Stop learning until they implement In almost every circumstance, we lawyers put a lid on our firm's growth, not our competition. --------------…
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Coaching Family Lawyers and Support Teammates with Jeff Kerlin - #68
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Our Sterling Lawyers' President, Jeff Kerlin, is back with me to breakdown the best practices on coaching lawyers. Jeff leads a high performing team of lawyers. This is not accidental. He shares his methods on how he does it. We discuss: Biweekly coaching sessions and frequent tactical meetings on team transparency and achieving a shared vision The…
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Leading a Family Law Firm as a Non-lawyer with Jeff Kerlin - #67
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Jeff Kerlin is the President of Sterling Lawyers. He is not a lawyer, but he is an incredible leader. Prior to joining Sterling, Jeff was the President and CEO of a large printer. His success at our firm is proof that good leadership applies wherever there are people. Here's a peek at what we covered: Becoming president of a law firm without a lega…
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Law Partners: Embrace your Differences from Teammates - #66
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Transitioning from associate lawyer to a partner leading your former peers can be the most challenging jump of a career. Doing this well demands uncommon maturity, emotional strength, and new boundaries. Many new partners are reluctant to accept the new differences between them and their teammates. I talk through how to do this successfully. ------…
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Managing a Family Law Firm Operating System with Jeff Kerlin - #65
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Jeff Kerlin is the President of Sterling Lawyers, my family law firm. Jeff is responsible for managing our firm's operating system, which is based on EOS (Entrepreneurial Operating System) -- a framework to ensure that the entire firm is executing on the right things. Today, we have 80+ teammates spread out across three states and three countries. …
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Feedback as a Law Firm Growth Engine - #64
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Feedback is an underrated growth tool for law firm leaders. It is most certainly a shortcut to improving as a leader. And, when the leader gets better, the whole law firm benefits. In this show, I discuss how one moment of feedback from a teammate transformed how I lead. At first, I was resistant and defensive. Then, as I listened, I saw my blind s…
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#139 - Changing political tides in DC, Consensys' SEC lawsuit with Bill Hughes
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Bill Hughes (@BillHughesDC) is Senior Counsel & Director of Global Regulatory Matters at Consensys Software, which is behind MetaMask, Infura, and various other software supporting the programmable blockchain ecosystem. For more on Bill’s background, I recommend episode 74 of Law of Code. This conversation is focused on the lawsuit Consensys brough…
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Four Major Law Firm Growth Mistakes I Made - #63
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We started and grew Sterling Lawyers from 0 to 25 lawyers with over $15M in revenue within the first 9 years. It has been fun -- and painful. The pain came from the four biggest mistakes I made along the way. Here they are: Not joining a mastermind group with other legal professionals Underestimating how growth can cover serious flaws Failing to ke…
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Overcoming a Health Crisis While Building a Family Law Firm with James Joseph - #62
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James Joseph's journey is inspiring and incredible. He is a deeply respected family lawyer who he has built a thriving practice on Long Island, New York. In the midst of building his firm and starting a family, he received life-altering medical news. The prospects looked dim. The doctors advised him to wait it out. So, James privately endured four …
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Financial Reporting for Law Firm Growth with Leah Miller - #61
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Leah Miller is a law firm financials expert. Her career began with a 13 year stint as a paralegal and office administrator. In that role, she learned the ins and outs of running a law practice. In 2023, after earning her MBA, Leah founded LNM Financial Services to help law firm owners achieve their growth goals. In this show we discuss: The pivotal…
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Leading a High Engagement Law Firm Culture with Thomas Tona - #60
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Attorney Tom Tona's story is incredible. He has consistently defied the odds and built a highly successful litigation firm in New York. It started with Tom building his grit as an undersized boy as he pushed through regular bullying. His mindset later pushed him to achieve his black belt in Brazilian Jiu-Jitsu--which is a decade-long undertaking in…
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#138 - The future of sports and crypto: Karate Combat
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This conversation with two lawyers — Samir Patel and David Kuhn — and an entrepreneur who goes by OnlyLarping covers all aspects of Karate Combat, a novel form of sports league that is betting heavily on crypto. Show highlights: [2:51] What is Karate Combat? [7:26] Implementing token governance [13:11] Crypto and sports [19:34] Why they believe it …
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How to Build a Non-Attorney Family Law Sales Team with Mary Sankey - #59
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My guest, Mary Sankey, is the leader of our non-attorney sales team at Sterling Lawyers. We explore the genesis and development of our non-attorney sales team. We also discuss: Mary's experience with divorce as a child and how it shaped her empathetic approach Her transition from the coffee industry to leading our sales team The importance of non-a…
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#137 - Blockchain Association sues the SEC to strike down Dealer Rule
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Recently, the Blockchain Association (BA) and the Crypto Freedom Alliance of Texas (CFAT) filed a lawsuit against the Securities and Exchange Commission seeking a court order to strike down the SEC’s Dealer Rule due to the SEC’s various Administrative Procedure Act (APA) violations including preventing industry participants from being able to opera…
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How to Fire Lawyers at Your Firm - #58
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Terminating lawyers on your team is a very difficult process. Yet, it is critically necessary for any healthy law firm to grow and serve clients well. Every firm that is growing will have to terminate a lawyer's employment. At Sterling Lawyers, we have fired lawyers for a range of reasons. This show details our firm's history in this sensitive area…
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How to Buy Paid Search for Family Law with Tony Karls - #57
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Paid Search is the second most important component of search marketing for any family law firm. The first is map listings -- see earlier podcast on this topic. In this show, my co-founder, Tony Karls, and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix. We cover: 1 - Diversifying your marketing tactics 2 - Da…
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Managing Family Law Compassion Fatigue with Gary Miles - #56
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Gary Miles's journey is one of profound transformation. He battled and overcame the grip of alcohol to build and lead a successful family law firm. In this show, Gary's candid retelling of his challenges and how he prevailed is certainly inspirational. It also serves as a roadmap to family lawyers interested in building their practice and having pe…
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Sterling Lawyers' Marketing Blueprint Revealed with Tony Karls - #55
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28:22
It's no secret that my Sterling Family Lawyers co-founder, Tony Karls, is the digital marketing mastermind behind our success. In this week's show, Tony and I reveal the precise marketing blueprint that propelled our family law firm from 0 to 25 lawyers and $15million in revenue in less than 10 years. We discuss: 1 - Establishing an initial online …
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Methodically Effective Digital Marketing Strategies with Bo Royal - #54
39:58
39:58
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39:58
Bo Royal is a former Fortune 500 advertising agency executive turned law firm marketing expert. After holding leadership positions at eBay’s marketing solutions division and scaling the online advertising revenues of a variety of well-known brands, such as Calvin Klein, Bo pivoted into the world of legal marketing over five years ago and never look…
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