أفضل بودكاسات Mobile De (2025)

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[Teaser] Du PDA au smartphone : L’histoire de Palm 1:18

29d ago1:18

1:18

Pour conclure notre 6ᵉ saison podcast, nous plongeons dans l'histoire fascinante de Palm, précurseur de nos smartphones, Et si nous plongions dans une époque où les smartphones n’étaient qu’un rêve, et où des visionnaires posaient les premières pierres d’une révolution technologique ? Dans cet épisode, nous explorons l’histoire fascinante de Handsp…

1
Season 5, Episode 5: The measurement myth 32:31

21h ago32:31

32:31

"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: t…

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Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis) 46:22

8d ago46:22

46:22

In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes tha…

1
Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge) 51:41

15d ago51:41

51:41

In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement. Julian has previously appeared on the podca…

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Season 5, Episode 2: Meta's Renaissance 53:55

22d ago53:55

53:55

Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model tra…

1
Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla) 49:13

1M ago49:13

49:13

My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology c…

1
Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz) 46:16

1M ago46:16

46:16

In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologi…

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Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas) 39:21

2M ago39:21

39:21

Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things,…

1
Foursquare : De l'app sociale au géant de la data location 27:40

2M ago27:40

27:40

(Re)plongez dans l’univers de Foursquare et revivez l’euphorie des années 2010, cette époque où l’on découvrait notre ville différemment, un check-in à la fois. L’appli de Dennis Crowley, visionnaire et co-fondateur, a su capturer l’imaginaire des urbains en alliant digital et réalité d’une manière inédite. Dans cet épisode, suivez le parcours de F…

1
Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven) 42:26

2M ago42:26

42:26

My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss: The special design considerations inherent in building an app for children; How the interface of an app needs to be adapted to users who have never used another …

1
Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra) 48:58

2M ago48:58

48:58

In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of featur…

1
Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén) 49:01

2M ago49:01

49:01

My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me o…

1
Season 4, Episode 11: Understanding AppLovin 39:22

3M ago39:22

39:22

In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured…

1
Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister) 43:49

3M ago43:49

43:49

My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here. Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover: How web publishers percei…

1
Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue) 53:33

3M ago53:33

53:33

My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response t…

1
[Teaser] Foursquare : De l'app sociale au géant de la data location 2:25

3M ago2:25

2:25

(Re)plongez dans l’univers de Foursquare et revivez l’euphorie des années 2010, cette époque où l’on découvrait notre ville différemment, un check-in à la fois. L’appli de Dennis Crowley, visionnaire et co-fondateur, a su capturer l’imaginaire des urbains en alliant digital et réalité d’une manière inédite. Dans cet épisode, suivez le parcours de F…

1
Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit) 51:48

3M ago51:48

51:48

In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including: The current state of web acquisition for subscription apps; The timeline over which web acquisition gained trac…

1
Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård) 38:57

4M ago38:57

38:57

My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development. Among other things, we discuss: How …

1
Bluetooth : l'invention qui a débranché le monde 23:33

4M ago23:33

23:33

Découvrez l’histoire fascinante derrière Bluetooth, cette technologie qui a littéralement "débranché" le monde. Dans notre podcast, nous explorons comment Ericsson, à la fin des années 90, a fait un choix audacieux : offrir gratuitement une innovation qui allait révolutionner la connectivité mondiale. Pourquoi une entreprise suédoise a-t-elle décid…

1
Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin) 45:00

4M ago45:00

45:00

My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: The role of anti…

1
[Teaser] Bluetooth : l'invention qui a débranché le monde 2:03

4M ago2:03

2:03

Découvrez l’histoire fascinante derrière Bluetooth, cette technologie qui a littéralement "débranché" le monde. Dans notre podcast, nous explorons comment Ericsson, à la fin des années 90, a fait un choix audacieux : offrir gratuitement une innovation qui allait révolutionner la connectivité mondiale. Pourquoi une entreprise suédoise a-t-elle décid…

1
Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman) 46:51

4M ago46:51

46:51

ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network?); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in …

1
Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach) 39:37

4M ago39:37

39:37

My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality optimization, and integrations with third-party analytic…

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Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson) 40:46

4M ago40:46

40:46

My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February 2022 -- because his seminal paper on the concept of Ghos…

1
Messageries décentralisées : le futur avec Element 58:24

5M ago58:24

58:24

Bienvenue dans cet épisode où nous allons plonger dans le monde fascinant des messageries instantanées. WhatsApp, Signal, Telegram… Ces applications sont au cœur de nos échanges quotidiens, mais que savons-nous vraiment de leur fonctionnement, notamment en matière de sécurité et de confidentialité ? Dans cet épisode, j'ai eu la chance de discuter a…

1
Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo) 49:00

5M ago49:00

49:00

In this week's episode of the Mobile Dev Memo podcast, I speak with notable ad tech authority and former podcast guest Ari Paparo about the specifics of the Department of Justice's lawsuit against Google in its ad tech lawsuit, which recently went to trial. Ari is the CEO of Marketecture, which recently launched a new sub-site dedicated to Google's…

1
[Teaser] Messageries décentralisées : le futur avec Element 2:04

5M ago2:04

2:04

Bienvenue dans cet épisode où nous allons plonger dans le monde fascinant des messageries instantanées. WhatsApp, Signal, Telegram… Ces applications sont au cœur de nos échanges quotidiens, mais que savons-nous vraiment de leur fonctionnement, notamment en matière de sécurité et de confidentialité ? Dans cet épisode, j'ai eu la chance de discuter a…

1
Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso) 1:07:16

5M ago1:07:16

1:07:16

In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone…

1
Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern) 51:47

5M ago51:47

51:47

In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive …

1
Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski) 48:36

5M ago48:36

48:36

My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landsca…

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Season 3, Episode 25: How to launch an app (with Offer Yehudai) 48:50

6M ago48:50

48:50

My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…

1
Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz) 48:12

6M ago48:12

48:12

My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…

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Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen) 1:05:12

6M ago1:05:12

1:05:12

My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…

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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein) 49:33

6M ago49:33

49:33

this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…

1
Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane) 54:48

7M ago54:48

54:48

In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…

1
Mobile Dev : Performance, UI et Sécurité 47:18

7M ago47:18

47:18

Découvrez cet épisode inspiré par ma participation à la conférence 2024 Mobilis in Mobile, une journée captivante avec 18 interventions passionnantes dans l'univers du développement mobile, organisée par un collectif de passionnés. À travers de courts témoignages, explorez plusieurs thèmes fascinants : Découvrez Shorebird, une solution innovante qu…

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Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization 18:24

7M ago18:24

18:24

This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…

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Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson) 48:34

7M ago48:34

48:34

My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…

1
[Teaser] Mobile Dev : Performance, UI et Sécurité 3:49

7M ago3:49

3:49

Découvrez cet épisode inspiré par ma participation à la conférence 2024 Mobilis in Mobile, une journée captivante avec 18 interventions passionnantes dans l'univers du développement mobile, organisée par un collectif de passionnés. À travers de courts témoignages, explorez plusieurs thèmes fascinants : Découvrez Shorebird, une solution innovante qu…

1
MDM Canon: What is performance marketing? 32:24

7M ago32:24

32:24

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?⁠, first published in October 2018. The episode attempts to clarify what I see as a broad misun…

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Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill) 46:22

8M ago46:22

46:22

My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…

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Santé Connectée : Inside Withings 1:07:12

8M ago1:07:12

1:07:12

Découvrez l'histoire fascinante de Withings, pionnier de la santé connectée, dans notre nouveau podcast. Rejoignez Matthieu Menanteau, Head of Product chez Withings, et Antoine Robiliard, VP Health Solutions, pour une conversation passionnante sur les innovations qui transforment notre quotidien. Depuis la création de la première balance connectée …

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Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor) 43:53

8M ago43:53

43:53

In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…

1
[Teaser] Santé Connectée : Inside Withings 3:05

8M ago3:05

3:05

Découvrez l'histoire fascinante de Withings, pionnier de la santé connectée, dans notre nouveau podcast. Rejoignez Matthieu Menanteau, Head of Product chez Withings, et Antoine Robiliard, VP Health Solutions, pour une conversation passionnante sur les innovations qui transforment notre quotidien. Depuis la création de la première balance connectée …

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Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith) 37:23

8M ago37:23

37:23

My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…

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Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel) 51:05

8M ago51:05

51:05

My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…

1
Santé connectée : le digital au service de l'oncologie 1:11:08

8M ago1:11:08

1:11:08

Aujourd'hui, nous avons le plaisir d'accueillir Paul-Louis Belletante, Chief Strategy Officer chez Resilience. Dans cette conversation captivante, Paul-Louis nous raconte son parcours inspirant, depuis la création de Bemobee agence de marketing mobile à la création de la startup Betterise jusqu'à son rôle actuel chez Resilience. Dans la première pa…

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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo) 52:13

8M ago52:13

52:13

My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…

1
[Teaser] Santé connectée : le digital au service de l'oncologie 1:17

9M ago1:17

1:17

Aujourd'hui, nous avons le plaisir d'accueillir Paul-Louis Belletante, Chief Strategy Officer chez Resilience. Dans cette conversation captivante, Paul-Louis nous raconte son parcours inspirant, depuis la création de Bemobee agence de marketing mobile à la création de la startup Betterise jusqu'à son rôle actuel chez Resilience. Dans la première pa…

1
Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan) 54:21

9M ago54:21

54:21

My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …

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