انتقل إلى وضع عدم الاتصال باستخدام تطبيق Player FM !
المدونة الصوتية تستحق الاستماع
برعاية


1 Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08
#388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement
Manage episode 431636526 series 3272525
Elevating customer loyalty while driving personalized content, experiences, and incentives that truly resonate with the customer is critically important in today’s marketplace. Loyalty360’s brand members report the need to drive personalization at scale—necessitating a deeper understanding of disparate technologies that require seamless integration to allow for coordinated orchestration leveraging first- and zero-party data.
Often, in challenging economic environments, budgets are constrained. Understanding new technologies and their actual functionalities can be a hurdle for many brands. Securing placement in the organization’s implementation queue and earning priority designation can be an uphill battle.
Loyalty360’s research consistently indicates that brands do not feel they have the ability to understand the rapidly evolving martech environment, yet that did not stop Blaze Pizza from leveraging their legacy technologies into a series of manual processes to drive award-winning personalization.
Blaze Pizza was a finalist at Loyalty360’s 2024 Loyalty Expo in the Customer Analytics, Insights, and Metrics category, taking home the Bronze Award. In this in-depth exclusive, the brand’s Senior Growth Marketing Manager, Lindsay Smith, discusses the company’s unique approach to customer loyalty, how it’s leveraging geo-fencing and gamification, and how—even in a cautionary economic environment—Blaze Pizza is creatively driving sales.
Watch the full interview here.
Read the feature on Loyalty360 here.
فصول
1. #388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement (00:00:00)
2. Personalized Loyalty Programs in Marketing Strategy (00:00:03)
3. Enhancing Customer Loyalty With Personalization (00:04:52)
4. Innovative Loyalty Program Strategies (00:17:08)
432 حلقات
Manage episode 431636526 series 3272525
Elevating customer loyalty while driving personalized content, experiences, and incentives that truly resonate with the customer is critically important in today’s marketplace. Loyalty360’s brand members report the need to drive personalization at scale—necessitating a deeper understanding of disparate technologies that require seamless integration to allow for coordinated orchestration leveraging first- and zero-party data.
Often, in challenging economic environments, budgets are constrained. Understanding new technologies and their actual functionalities can be a hurdle for many brands. Securing placement in the organization’s implementation queue and earning priority designation can be an uphill battle.
Loyalty360’s research consistently indicates that brands do not feel they have the ability to understand the rapidly evolving martech environment, yet that did not stop Blaze Pizza from leveraging their legacy technologies into a series of manual processes to drive award-winning personalization.
Blaze Pizza was a finalist at Loyalty360’s 2024 Loyalty Expo in the Customer Analytics, Insights, and Metrics category, taking home the Bronze Award. In this in-depth exclusive, the brand’s Senior Growth Marketing Manager, Lindsay Smith, discusses the company’s unique approach to customer loyalty, how it’s leveraging geo-fencing and gamification, and how—even in a cautionary economic environment—Blaze Pizza is creatively driving sales.
Watch the full interview here.
Read the feature on Loyalty360 here.
فصول
1. #388: Blaze Pizza: Personalizing the Guest Experience through Perseverance and a Passion for Customer Engagement (00:00:00)
2. Personalized Loyalty Programs in Marketing Strategy (00:00:03)
3. Enhancing Customer Loyalty With Personalization (00:04:52)
4. Innovative Loyalty Program Strategies (00:17:08)
432 حلقات
كل الحلقات
×
1 Leaders in Customer Loyalty Brand Stories featuring Feeding America 28:50

1 Leaders in Customer Loyalty Brand Stories featuring Portillo’s 29:49

1 Leaders in Customer Loyalty: Executive Spotlight featuring Per Jensen, Director of Loyalty, Stop and Shop 26:47

1 First Tech's Commitment to Innovation and Customer Loyalty: An Exclusive Interview with Mairi Burns 32:22

1 Leaders in Customer Loyalty: Executive Spotlight Featuring Don Smith, Chief Consulting Officer, Capillary 42:30

1 Leaders in Customer Loyalty: Brand Stories | How Applebee’s Date Night Pass is Redefining Romantic Dining 25:55

1 Leaders in Customer Loyalty: Industry Voices Featuring Mladen Vladic, Head of Products and Services for Loyalty at FIS 29:01

1 Leaders in Customer Loyalty: Executive Spotlight featuring Aly Blawat, Senior Director of Customer Strategy at Blain’s Farm and Fleet 32:42

1 Setting Sail with Loyalty: How Cruises.com Rewards is Charting a New Course in Cruise Industry Engagement 17:57

1 Leaders in Customer Loyalty: Industry Voices Featuring Alexa Pak from Talon.One 15:08

1 Leaders in Customer Loyalty Executive Spotlight: Amy Barnett, Vice President of Digital Experience and Loyalty at Cracker Barrel 40:54

1 Loyalty Beyond the Cart: How United Supermarkets Gamifies Wellness and Engagement 30:58

1 Leaders in Customer Loyalty: Industry Voices: Don Smith, Chief Consulting Officer at Capillary 36:16

1 How HTeaO is Brewing Emotional Loyalty Through an Elevated Iced Tea Experience 29:50

1 Pizza, Play, and a Fun Pass: How Chuck E. Cheese is Winning Hearts and Wallets 24:52
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.