Most Supplement Companies Don't Want You to Know THIS: Industry Insights with Emily Morrow and Allie Hobson

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Let’s face it: the supplement aisle can be overwhelming. With so many brands and claims, how do you know what’s really in the bottle? That’s where today’s guests, Emily Morrow and Allie Hobson, come in.

They’re the powerhouse duo behind Core Formulas, a brand committed to stripping away the fluff and getting back to the basics of foundational health.

Allie and Emily are on a mission to fill the gaps they saw in the supplement industry during thousands of 1:1 client consultations. They’ve built Core Formulas on the principles of simplicity, transparency, and efficacy—creating products that deliver what your body truly needs without the unnecessary fillers or fluff.

In this conversation, we’re diving into what sets Core Formulas apart, why they focus on foundational health, and the behind-the-scenes process of formulating and manufacturing supplements that stand up to their high standards. Plus, we’ll get a sneak peek into what exciting new products are in the pipeline.

So, whether you’re a supplement skeptic or a health enthusiast looking for your next go-to brand, this conversation is for you. Click play to dive in, and be sure to head to http://shopcoreformulas.com/ to make it easier to incorporate health into your daily routine!