Episode 9 – Tasha Cronin

This Way Up

In this episode, I had the pleasure of interviewing Tasha Cronin. Tasha is the co-head of interactive at Droga5 New York and during our conversation I got to really uncover Tasha’s amazing career as producer. Starting in the film industry, she developed scripts and acquired films for the likes of Samuel Goldwyn Films before working at Google creative labs and finally landing at Droga5. But what makes our conversation so special is what her career has taught her over the years, including how to stand up for yourself when a cup of coffee is thrown at you (true story), how to ask the right questions in order to get to the crux of the problem and finally how as a producer being a yes person helps creative ideas flourish.