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Ep. 11: Holly Fletcher - MS in Journalism Turned Media & Communications Strategist
Manage episode 317361543 series 2998143
المحتوى المقدم من Jesse Butts. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Jesse Butts أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
Holly dreamt of working in journalism and attending grad school since grade school. And live that dream she did.
After earning her master’s in journalism from Columbia, she started in trade pubs, moved to reporting for her hometown The Tennessean, and then founded BirdDog.
During that time, Holly’s field changed. Legacy journalism slowly and steadily abandoned deep investigation, exhaustive data analysis, and the stories readers needed to know.
That’s when she made the leap to in-house communications and media strategy.
It wasn’t a seamless transition. But she realized audiences still craved expert knowledge and insights. Now Holly’s able to disseminate vital healthcare news in a manner she never would have considered during grad school.
Books & other resources mentioned
No Time to Spare by Ursula Le Guin
Ben Thompson’s “Stratechery” newsletter
A sample of Holly’s work
Vanderbilt Health DNA: Discoveries in Action podcast
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