#095 The SDR DiscoCall Show – Mafalda Johannsen

The SDR DiscoCall Podcast: For Brand New Sales Development Reps

• Find Mafalda on LinkedIn: https://www.linkedin.com/in/mafalda-johannsen-007489a4/
• Mafalda’s Sales Training D(r)eadly Sins Show: https://shorturl.at/cmrW8
• Mafalda’s A Day in the Life of a Persona Show: https://shorturl.at/dKLX2
• Neil on Mafalda’s Show: https://www.youtube.com/watch?v=jevdh_Qvafs

Key Takeaways

• Being authentic in sales allows for more genuine connections with prospects.
• It's important to find a balance between personal and professional personas.
• Humour can help diffuse tense situations and build rapport with prospects.
• LinkedIn is a valuable platform for professional networking and showcasing expertise. Social media can have positive and negative effects, and its impact varies depending on how it is used.
• Creativity is a valuable skill in sales and can help with problem-solving and standing out from the competition.
• The Sales Training Deadly Sins podcast focuses on common mistakes in sales training and provides actionable tips for improvement.
• Understanding buyer personas and their reactions to prospecting emails is crucial for effective sales outreach. Create resources, such as podcasts and master classes, to help understand and prospect technical roles.
• Use ChatGPT as a personal assistant to explain technical jargon and improve communication with technical prospects.
• Take ownership of your career and clearly communicate your goals and desires to your company.
• Take responsibility for your own learning and seek out opportunities to expand your knowledge beyond your job.

Timestamps

• 00:00 - Introduction to the SDR Disco Call show
• 01:17 - Introducing Mafalda Johannsen
• 02:22 - Mafalda's passions and hobbies
• 05:49 - Mafalda's career journey
• 09:45 - Finding direction and being authentic in sales
• 16:03 - Handling intimidating conversations
• 21:48 - Being authentic in a professional setting
• 27:26 - Navigating personal and professional personas
• 30:38 - The impact of social media on personal relationships
• 31:32 - The Impact of Social Media
• 39:42 - The Role of Creativity in Sales
• 48:48 - The Sales Training Deadly Sins Podcast
• 56:44 - Interviewing Buyer Personas
• 01:02:18 - Creating Resources for Prospecting Technical Roles
• 01:03:16 - Using ChatGPT to Communicate with Technical Prospects
• 01:04:13 - The Importance of Understanding Your Bar Persona
• 01:05:34 - Three Pieces of Advice for Young Professionals