المحتوى المقدم من Neil Bhuiyan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Neil Bhuiyan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
المحتوى المقدم من Neil Bhuiyan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Neil Bhuiyan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The SDR DiscoCall Podcast takes you on a journey akin to the initial "Discovery-Call" phase of a sales cycle, commonly known as a "DiscoCall," where sales reps engage with first-time prospects in the tech industry to gather crucial insights within a concise timeframe. Hosted by Neil Bhuiyan, Founder of HappySelling.io, each episode invites a seasoned SDR (Sales Development Representative) from various companies, with a maximum of two years of experience, to share their unique insights. Through structured segments covering introductions, personal SDR anecdotes, and three key takeaways, listeners gain invaluable knowledge and strategies for navigating the dynamic world of tech sales. Now also available as a visually engaging 4k-video show on YouTube via HappySelling.io. Tune in and embark on a journey of discovery and growth in sales excellence.
المحتوى المقدم من Neil Bhuiyan. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Neil Bhuiyan أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
The SDR DiscoCall Podcast takes you on a journey akin to the initial "Discovery-Call" phase of a sales cycle, commonly known as a "DiscoCall," where sales reps engage with first-time prospects in the tech industry to gather crucial insights within a concise timeframe. Hosted by Neil Bhuiyan, Founder of HappySelling.io, each episode invites a seasoned SDR (Sales Development Representative) from various companies, with a maximum of two years of experience, to share their unique insights. Through structured segments covering introductions, personal SDR anecdotes, and three key takeaways, listeners gain invaluable knowledge and strategies for navigating the dynamic world of tech sales. Now also available as a visually engaging 4k-video show on YouTube via HappySelling.io. Tune in and embark on a journey of discovery and growth in sales excellence.
In this episode, Neil Bhuiyan interviews James "Saywhatsales" Buckley, host of the Sell Better Daily Sales Show. James shares his inspiring journey from being a cook with issues to becoming a successful sales professional. He highlights the importance of leaving negative environments and surrounding yourself with positive influences. They discuss the value of customer service experience in sales, emphasising how it builds comfort in talking to strangers and handling rejection. The conversation also covers the significance of making employees feel valued, embracing change, and the power of personal growth. James offers insights into creating content, and building a personal brand, and concludes with his three success tips: avoid the hard stuff, slow down, and be kinder.…
In this episode, Neil Bhuiyan sits down with Saad Ghafoor, EMEA’s top SDR for 2024, to uncover his journey from recruitment to tech sales. Saad dives into the power of purpose-driven work, the importance of learning from top performers, and the courage to fail and adapt. He shares his winning strategies for cold calling, including the art of storytelling and asking the right questions. Saad also highlights the value of experimenting with different approaches and building a strong internal reputation. His advice? Enjoy the journey, focus on learning, and remember that sometimes you need to slow down to speed up.…
In this episode, Neil Bhuiyan interviews returning guest, Ashley Ormond, Senior Manager for Global Strategic Sound Development at Brandwatch. You’ll hear about what makes an outstanding sales development representative (SDR) and the key qualities Ashley looks for in candidates. Ashley highlights the importance of asking thoughtful questions and showing curiosity during interviews. He explains why he prefers hiring candidates without a sales background, noting that they bring fresh perspectives and are more adaptable. Neil and Ashley discuss why it’s crucial to understand a company’s history and mission when applying for a job and the benefits of connecting with current employees to get a feel for the company culture. They also delve into the value of diversity in building a successful team, the role of resilience in sales, and how to support personal growth in new team members. Additionally, Neil and Ashley share how being parents of children with autism has shaped their perspectives on leadership and empathy, underscoring the importance of emotional intelligence in managing and supporting individuals with diverse abilities.…
In this episode, Amy Morrison, an SDR at Taggstar, shares her inspiring journey from nursing to sales. She reflects on her passion for nursing and how the pandemic spurred her transition into the sales field. Amy also recounts her unique experiences working in an Irish bar in Belgium and her love for travel. Amy discusses key elements of success in sales, including the value of social skills and confidence. She offers practical tips for overcoming common sales hurdles, such as fear of rejection and self-doubt. Her advice focuses on the importance of taking action and stepping out of your comfort zone, whether that’s through cold calls or social interactions. She also sheds light on her role at Taggstar, highlighting the company’s supportive and open culture. Amy encourages SDRs to leverage LinkedIn for content creation to connect with prospects and express their personality. Her advice to her younger self includes embracing confidence, enjoying the journey, and not taking things too personally.…
In this episode, Neil interviews Josh Bruer, a Sales Development Leader and Coach. They discuss his sales development background, passion for music, and the transferable skills he gained as a lead singer. Josh highlights the importance of meaningful conversations in sales and the value of learning from prospects. He shares his experience in the tech and SaaS industry and the lessons learned as an SDR team lead. We also explore his journey from musician to sales coach, his dedication to helping others improve, and his approach to breaking down and enhancing the SDR role. Josh emphasises practice, coaching, and continuous learning, along with building relationships and understanding team motivations. From a leadership perspective, Josh advises managers to advocate for their teams, remove obstacles, and maintain honesty. He encourages reps to seek feedback and be coachable. Finally, we discuss the importance of forming connections and having meaningful conversations in and out of work.…
In this episode, Neil Bhuiyan interviews Ashley Ormond, the Senior Manager of Global Strategic Sales Development at Brandwatch. They discuss Ashley's career journey, starting from door-to-door sales to his current role, as Sr. Manager, Global Strategic Sales Development - Brandwatch Ashley shares his experiences and lessons learned along the way, including the importance of resilience and maintaining a positive mindset. They also touch on the challenges of managing a team and the value of connecting with people. The conversation highlights the significance of perspective and gratitude in both personal and professional life. In this conversation, Ashley Ormond shares his journey in sales and the challenges he faced along the way. He discusses his experience in different sales roles, including recruitment and tech sales. Ashley emphasizes the importance of taking action, learning sales early, and detaching oneself from the outcome. He also highlights the role of a manager in supporting and guiding the team to success.…
Anna Bella shares her journey from SDR to leadership in tech. Starting young in sales at her parents' hospitality business, she moved to the UK from Hungary without speaking English. Through her network, she joined Redis as an SDR. Anna emphasizes researching and finding the right job fit, and the value of mentors for guidance and feedback. She advises aspiring leaders to identify strengths and weaknesses, be authentic, and find their superpower. Addressing female leaders, she advises ignoring stigma and focusing on growth, while embracing vulnerability, transparency, and open-mindedness. Anna also discusses leadership challenges, including managing cross-departmental relationships and admitting when you don't know the answer. This episode was recorded in March 2024, and since then, Anna has recently started a new role as Senior SDR Manager for EMEA at Snyk, a leader in developer security - Congratulations and #HappySelling Anna!…
Katerina shares her experience of prospecting in the DACH region as an SDR. She initially found it tough and struggled with cold calling, feeling like a robot and lacking confidence. However, she learned to trust the process, be herself, and adapt her approach. She found support and resources from the SDRs of Germany community and her colleagues.…
In this episode, host Neil Bhuiyan interviews Maisie Connaghan, a former SDR turned commercial account manager at Matillion. They discuss Maisie's journey from studying marketing to transitioning into sales, the importance of building relationships with marketing teams, and the value of thinking long-term as an SDR. They also touch on the transferable skills Maisie gained from her previous roles in hospitality and how they have helped her in her sales career. In this conversation, Maisie and Neil discuss the importance of building relationships, adapting to change, and finding a company with aligned values. They emphasize the value of coaching and mentorship, both internally and externally, to support personal and professional growth. Maisie shares her journey from SDR to Key Account Management and highlights the significance of continuous learning and staying adaptable in the ever-changing sales environment.…
In this conversation, Neil Bhuiyan interviews James Ski, the CEO and founder of Sales Confidence, a B2B sales community. James shares his journey in sales, his motivation for success, and his experience with bipolar disorder. He discusses navigating stress in sales and shares insights from his founder's journey. James explains what Sales Confidence is all about, who it is for, and the benefits of becoming a member. He also shares the feeling of building Sales Confidence and how he seeks coaching and mentorship. In this conversation, James shares insights on personal growth, accountability, and success in sales. He emphasises the importance of investing in oneself through following and learning from successful entrepreneurs, seeking coaching and mentorship, and asking the right questions. James encourages individuals to take the first step towards their goals and to aim for 10X growth. He also highlights the journey of building a business and offers advice to his younger self.…
In this episode of The SDR DiscoCall Show, presenter Neil Bhuiyan engages in a conversation with Emily Parker, the Insight Sales Director at Insider. Emily unfolds her journey into sales and leadership, stressing the significance of curiosity and posing pertinent questions during interviews. She also delves into the allure of being a sales development leader and the influence of parenthood on leadership. The discussion underscores the necessity for mentors and coaches, along with the importance of mental readiness when assuming a leadership role. Emily navigates through the trials of maintaining a balance between parenthood and work, drawing from her experiences as a working mother in a demanding profession. She underscores the value of discovering a flexible company and having a supportive partner. Furthermore, Emily explores the process of crafting her personal brand and engaging with Sales Confidence, a community for sales professionals. She accentuates the importance of networking and introspection. Lastly, she extends advice to her younger self, advocating for trust in intuition, networking, and attentive listening during calls.…
In this episode of the SDR Disco Call Show, host Neil Bhuiyan interviews Siân Pérotin, a Business Development Manager at Kainos. Siân shares her journey into sales, starting from her early experiences in teaching and hospitality. She discusses the challenges and rewards of working in business development, as well as her passion for mentoring and coaching. Siân also opens up about the balancing act of being a parent while working in sales and the importance of setting boundaries. Overall, this episode provides valuable insights into the world of sales and the personal experiences of a successful business development professional. The conversation covers topics such as parenting within companies, transitioning into leadership, the importance of coaching and support for leaders, the value of SDR events, and advice for a younger self.…
In this SDR Disco Call show episode, host Neil Bhuiyan interviews Mafalda Johannsen, the Business Development Director at Wonder Way. They discuss Mafalda's career journey, her passions and hobbies, and the importance of being authentic in sales. They also explore how to handle intimidating conversations and the impact of social media on personal relationships. The conversation covers the impact of social media, the role of creativity in sales, and the Sales Training Deadly Sins podcast. It also discusses the importance of understanding buyer personas and how they react to prospecting emails. In this episode, Mafalda Johannsen shares her experience and insights on prospecting technical roles. She discusses the challenges she faced in understanding her bar persona and the lack of resources available. To address this, she created a podcast where she interviews Bipersonus and a master class on prospecting technical people. Mafalda also recommends using ChatGPT as a personal assistant to help communicate with technical prospects. She emphasises the importance of owning your career, taking responsibility for your learning, and diversifying your knowledge beyond your job.…
In this episode, Neil Bhuiyan interviews Elle Bytautaite, an architect and founder of Studio Elle. Elle shares her journey of becoming an architect and starting her own business. She discusses the challenges and lessons learned in the architecture industry, the decision to start her own business, and the process of setting up her brand and website. Elle also talks about the difficulties of selling her services and acquiring her first client. In this conversation, Elle and Neil discuss various aspects of running a business, including setting prices, dealing with difficult customers, establishing boundaries, and speaking at events. Elle shares her experiences and insights, emphasizing the importance of trust, bravery, and faith in the entrepreneurial journey.…
In this episode of the SDR Disco Call Show, host Neil Bhuiyan interviews Charlotte Higgins, a former BDR at ScreenLoop. The conversation covers Charlotte's journey into tech sales, her passion for music and selling beats, and the lessons she learned as a BDR. The episode emphasizes the importance of mindset, proactivity, and continuous learning in the sales profession. Charlotte shares her advice for aspiring SDRs and highlights the value of understanding one's “Why” to stay motivated and overcome challenges. In this conversation, Neil Bhuiyan interviews Charlotte Higgins about her career journey and recent promotion to CSM at Screenloop. They discuss the lessons learned from contracts and the enjoyment of content creation. Charlotte shares her decision to pursue the CSM role and the alignment with her communication, confidence, and business acumen skills. They highlight the versatility and learning opportunities in a lean company like Screenloop. The conversation also explores the trend of SDRs exploring roles beyond AE and the benefits of wearing multiple hats as an SDR. Charlotte concludes with advice for her younger self and the importance of mindset. The episode ends with a farewell and encouragement for listeners to support the podcast.…
مرحبًا بك في مشغل أف ام!
يقوم برنامج مشغل أف أم بمسح الويب للحصول على بودكاست عالية الجودة لتستمتع بها الآن. إنه أفضل تطبيق بودكاست ويعمل على أجهزة اندرويد والأيفون والويب. قم بالتسجيل لمزامنة الاشتراكات عبر الأجهزة.