Transforming Assisted Living Through Education and Advocacy with Kimberly Rodriguez

The RAL Room Assisted Living Podcast

In this episode of The RAL Room Assisted Living Podcast, host Charlie Cameron is joined by Kimberly Rodriguez, founder of Action Over Words Group. Kimberly brings a wealth of experience as a former state inspector for Virginia, overseeing adult care facilities for over a decade, and as the operator of 14 assisted living communities with her family. Now, she channels her passion for human services into consulting, helping new and seasoned operators navigate the complexities of residential assisted living in 13 states.

Tune in as Kimberly shares her incredible journey, the lessons she’s learned along the way, and actionable strategies for success in the growing assisted living industry.

Key Points

From Family Business to Industry Leader: Kimberly explains how growing up in a family of healthcare professionals and real estate investors sparked her passion for senior care and set the foundation for her career.

Insights from a State Inspector: She offers a unique perspective on compliance, shares the common pitfalls operators face, and explains how to advocate for yourself during inspections.

Starting Strong: Kimberly stresses the importance of due diligence when selecting properties, working with zoning and fire safety officials, and creating a strong business plan.

Effective Marketing Strategies: From hosting community events to building referral networks with social workers and placement agents, Kimberly shares her top tips for staying full and creating a positive reputation.

The Value of Relationships: Kimberly discusses why relationships matter in securing properties, attracting investors, and building trust with referral partners.

Trends in Assisted Living: She highlights the growing popularity of the 16-bed model and the increasing demand for community-centered care options.

Advice for Aspiring Operators: Kimberly urges new operators to take action, break large goals into small, actionable steps, and focus on marketing and relationship-building to succeed.
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