581 - The Uncomfortable Truth About AI and Your Tech Consultancy

The Paul Higgins Show

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تمت الإضافة منذ قبل seven عام

المحتوى المقدم من Paul Higgins. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Paul Higgins أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

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The So What from BCG

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منذ 11 يومًامنذ 11d ago

إلغاء الاشتراك

شهريا+

This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast.

منذ عام واحد 7:05

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Have you ever woken up to find that the SaaS platform you've built your consultancy around has introduced AI features that could automate most of your work? This isn't just a hypothetical situation; it's a reality many of us are facing today. In this solo episode, I dive into the significant impact of AI on our industry, inspired by a thought-provoking conversation with Greg Head, who helps non-VC funded SaaS founders.

I discuss how AI is not only changing our workflows but also reshaping the entire value chain for tech consultants and SaaS partners. Industry leaders are suggesting that platforms like HubSpot may eventually replace many agency functions, including strategic roles. However, I want to emphasize that this transformation isn't a death sentence for us; rather, it's a chance to evolve and thrive.

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217 حلقات

581 - The Uncomfortable Truth About AI and Your Tech Consultancy

The Paul Higgins Show

published منذ عام واحد

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Resources and Links

217 حلقات

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596 - The Productivity System That's Adding Hours to Tech Consultants' Days 9:24

منذ 3 أيام9:24

9:24

If you're drowning in emails, your task list is overflowing, and you can't find enough hours to focus on growing your business, this episode is for you. I'm sharing a game-changing productivity framework I've refined over 28 years, including my time at Coca-Cola and Franklin Covey, and now mentoring tech consultants and SaaS partners. I've seen a common pattern: brilliant minds getting bogged down by tasks that shouldn't be on their plate. No matter what strategy we agree on, if you can't find the capacity to implement it, you simply can't move the needle on your business. In this episode, I break down my "Three D's" approach (Delete, Delegate, Do) and reveal five productivity tips that have transformed how my clients manage their time and task. Resources and Links Book: Build Live Give Previous episode: 595 - From Salesforce Insider to AppExchange Expert with Peter Ganza Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Suggested resources…

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595 - From Salesforce Insider to AppExchange Expert with Peter Ganza 31:16

منذ 6 أيام31:16

31:16

Why you should listen Peter shares his insider expertise as a former Salesforce employee on how to optimize your AppExchange listing to generate more quality leads and close more deals. Discover why most Salesforce partners struggle with the same fundamental go-to-market problems and learn the unconventional strategies that can help you stand out from the competition. Learn practical approaches to focusing your messaging, leveraging the AppExchange search algorithm, and building effective partnerships with Salesforce's marketing programs. As a Salesforce partner, I know the dread you feel when you look at your AppExchange listing that you've neglected despite knowing it could bring in the most deals. In this episode, I talk with Peter Ganza from AppXWhisperer.com who specializes in helping ISVs and Salesforce Implementation partners get more leads (and ultimately deals) through optimized AppExchange listings. Peter shares his unique approach that goes beyond traditional SEO and marketing tactics, explaining why most partners "suck at go-to-market" and how to break away from the herd mentality. Whether you're a Salesforce partner or working with another platform, you'll learn valuable strategies for standing out in crowded marketplaces and leveraging partner directories to generate business. About Peter Ganza Peter Ganza has been in the B2B tech industry for over 20 years with roles in marketing, product marketing, product management and technical support. He worked for Salesforce for 2 years as a Product Marketing Leader, building Canada's first integrated GTM program across all products and verticals. He now supports ISVs and 5SIs to get more leads on the app exchange. Resources and Links Appxwhisperer.com Peter’s LinkedIn profile Previous episode: 594 - Picking the Right Platform: Building and Selling an 8-Figure Amazon Agency with John Ghiorso Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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594 - Picking the Right Platform: Building and Selling an 8-Figure Amazon Agency with John Ghiorso 34:31

منذ 13 يومًا34:31

34:31

Why you should listen John Ghiorso shares his journey from freelance to building an eight-figure agency, offering invaluable lessons for anyone looking to scale their service-based business. Learn effective methods for bootstrapping growth and discover high ROI activities that can transform your agency's performance. Gain practical advice on leveraging platforms like LinkedIn and cold email strategies to generate leads and drive sustainable growth. As a bootstrap service-based business owner, you may feel overwhelmed by the hard work required to reach seven or even eight figures. In this episode, I talk with John Ghiorso from Vantafive.com, who provides concrete answers to help you navigate this challenging landscape. We discuss the importance of choosing the right platform in the age of AI, effective bootstrapping strategies, and high ROI activities that can propel your business forward. Join us to learn how to work smarter, not harder, in your quest for growth. About John Ghiorso John founded Orca Pacific in 2018, a full-service Amazon agency. Over the following decade, he built it into one of the world’s leading Amazon and e-commerce agencies. He then made the decision to sell Orca to Media. Monks (S4 Capital) and stayed on for three years to complete his earn out and further expand the business into the enterprise market. In 2023, he decided to retire but quickly got bored. He is now in the process of building a new company, a venture studio that aims to launch five marketing agencies over the next two years. It already has one agency up and running, with a second close behind. Unlike the last time around, He’ll be building in public, sharing what he learned from his last company and how he's applying those lessons to the next five. Resources and Links Vantafive.com Influent.co John's LinkedIn profile Previous episode: 593 - The Tech Consultant's Guide to AI: What's Actually Working in 2025 Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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593 - The Tech Consultant's Guide to AI What's Actually Working in 2025 9:21

منذ 17 يومًا9:21

9:21

Are you feeling overwhelmed by the endless tasks of content creation, sales call reviews, and proposal writing? You're not alone; many tech consultants and SaaS partners face this challenge. In this episode, I’ll share how I cut my content creation time from 90 minutes to just 30 minutes a week using AI tools. You can expect practical insights on leveraging AI for efficiency, custom prompts for analyzing sales calls, and tips for involving your team in the process. Join me as we explore how to enhance your operations while maintaining the essential human touch in your business interactions. Resources and Links Claude ChatGPT Rick Mulready’s AI Playbook Community Previous episode: 592 - AI in Tech Consulting: Future Opportunities and Threats with Keith Gutierrez Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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592 - AI in Tech Consulting: Future Opportunities and Threats with Keith Gutierrez 34:58

منذ 20 يومًا34:58

34:58

Why you should listen Explore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors. Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape. Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness. Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In this episode, Keith Gutierrez from Modility shares his insights on how AI is reshaping the marketing and sales industry. With over 20 years of experience, Keith discusses the opportunities and threats that AI presents, emphasizing the importance of adapting pricing strategies to remain competitive. He also highlights practical applications of AI agents, how to maximize the value of platforms like HubSpot, and the necessity of transitioning to value-based pricing to ensure profitability in this new era. Join us to discover how to navigate these challenges and harness the power of AI for your business success. About Keith Gutierrez Keith Gutierrez is a marketing and sales executive with over 20 years of experience in the industry. He is the co-founder and agency principal at Modgility, where he leads a team of RevOp and Inbound Marketing specialists. He is currently focused on implementing innovative AI solutions in-house and for clients. Modgility is a HubSpot Platinum Partner located in Cleveland, Ohio, USA. Keith teaches the Pipeline Generation Bootcamp for the HubSpot Academy. Resources and Links Modgility.com Keith's LinkedIn profile Keith on X: @keithgutierrez Schedule a time with Keith Marketing Against the Grain Podcast Book: Implementing Value Pricing: A Radical Business Model for Professional Firms by Ron Baker Previous episode: 591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella Bedoya Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella Bedoya 32:19

منذ 26 يومًا32:19

32:19

Why you should listen Discover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue. Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business. Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them achieve better financial outcomes. Imagine having someone handle your sales follow-up that is 100% reliable. In this episode, I chat with Isabella Bedoya from MyInfinite.ai about the transformative potential of sales AI. Isabella, a serial entrepreneur with a proven track record in AI-driven businesses, shares insights on how AI can streamline the sales process, improve efficiency, and ultimately increase revenue for businesses. We discuss the unique capabilities of sales AI, how it can be customized to fit different industries, and the importance of nurturing leads effectively. About Isabella Bedoya As a serial AI entrepreneur, Isabella has built a reputation for growing AI-driven businesses to multiple six-figure revenues. With certifications as a CAIO and conversational AI expert, she has mastered the art of leveraging AI for impactful business outcomes. Her personal journey to building an organic following of 42,000 on LinkedIn, resulting in over 6 million impressions in under a year, demonstrates her ability to grow creator-led businesses in today's fast-paced AI landscape. Isabella has been mentioned in Forbes, HubSpot, Business Insider and more. Resources and Links Myinfinite.ai Isabellabedoya.ai Isabella’s LinkedIn profile Isabella on X: @izzyAI_ Isabella’s YouTube Channel Previous episode: 590 - Visual Maps and Sandboxes: Making Tech Solutions Tangible for Clients Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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590 - Visual Maps and Sandboxes: Making Tech Solutions Tangible for Clients 6:08

منذ 4 weeks6:08

6:08

Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visual industry map that highlights their journey and pain points. Then, I'll discuss how building an industry-specific sandbox allows clients to interact with your solution tangibly. These strategies have proven effective for tech consultants and partners across various industries, and I'm excited to help you implement them in your own sales process. Resources and Links Previous episode: 589 - AI 1st business with John Munsell Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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589 - AI 1st business with John Munsell 45:39

منذ 5 weeks45:39

45:39

Why you should listen Learn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money. Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization. Learn valuable tips on avoiding mistakes when integrating AI into your business processes. This will help you streamline operations effectively. Are you feeling overwhelmed with daily operations while trying to grow your business? Do you find yourself in need of a team but struggling to afford one? If you've been burned by past experiences with experts and feel trapped, you’re not alone. In this episode, I sit down with John Munsell from Bizzuka to discuss how AI can be the game-changer you need. We explore the importance of building an AI-first culture, scalable prompt engineering, and how to leverage AI to enhance business proposals. John’s insights can save you countless hours of research and help you implement effective AI strategies that truly work. About John Munsell John Munsell is the CEO of Bizzuka, an Inc. 5,000 company that helps businesses implement Al strategies that enable them to do two things... Save Money & Save Time. John has helped over 600 business leaders scale their operations in just this past year utilizing his innovative Al Strategy Canvas ™ and Scalable Prompt Engineering™ methods that top universities such as LSU are making mandatory as part of their Al curriculum for their students. As a CEO who has sold businesses of his own, John understands that to scale a company in today's age, Artificial Intelligence is the key to success...if done right. John is passionate about helping Companies Scale Al across their organization so they can take their business to the next level in less time. Resources and Links Bizzuka.com John's LinkedIn profile Get the AI Strategy Canvas here Get John’s book: Ingrain AI John’s episode on AI Explored podcast Previous episode: 588 - From Website Shame to Website Fame with Greg Merrilees Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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588 - From Website Shame to Website Fame with Greg Merrilees 33:00

منذ 6 weeks33:00

33:00

Why you should listen Learn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales. Discover five essential design principles that can transform your website into a powerful marketing tool. Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities. Do you have a website that you're embarrassed to show off? You're not alone. Many tech consultants feel "website shame," and it can significantly impact your business. In this episode, I chat with Greg Merrilees, founder of Studio1 Design, about the importance of having a well-designed website as the hub of your marketing strategy. We discuss why your website matters, key design principles to follow, and how to assess your current site for improvements. About Greg Merrilees Greg Merrilees is the Founder & Director of Studio1Design.com, a world-leading website design, and branding agency based in Australia with 28 people who are passionate about designing really, really, good-looking websites that convert cold visitors into hot leads and sales for their clients. Resources and Links Studio1design.com Greg's LinkedIn profile Discover how to convert more of your website's visitors into hot leads: Take the Quiz now! Never Split the Difference by Chris Voss Built to Sell by John Warrillow Previous episode: 587 - The Painful Truth About Ignoring Business Warning Signs Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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587 - The Painful Truth About Ignoring Business Warning Signs 5:12

منذ 6 weeks5:12

5:12

Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems. Resources and Links Previous episode: 586 - Do Google Ads Work for Tech Consultants with John Horn Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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586 - Do Google Ads Work for Tech Consultants with John Horn 27:55

منذ 7 weeks27:55

27:55

Why you should listen Learn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness. Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape. Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience. Are you struggling to generate leads beyond referrals and partnerships? In this episode, we tackle this common challenge with expert insights from John Horn, CEO of the StubGroup. With over 11 years of experience in digital marketing, John reveals how Google Ads can be a game-changer for tech consultants and businesses seeking to attract more clients. He discusses the mechanics of Google Ads, the platform's enduring relevance despite emerging AI competitors, and effective strategies for retargeting ads to engage potential customers who have already shown interest in your services. About John Horn John Horn is the CEO of StubGroup, a digital advertising agency and a premier Google ad agency. Subgroup has helped over 2000 clients, across 15k campaigns, with their paid ads and suspension issues. They have generated over half a billion dollars in revenue for their clients across many different verticals including ecommerce, lead generation, B2B, B2C, local services, and more. John has also taught digital advertising to over 100,000 students via online courses and the videos he produces through StubGroup's YouTube channel have received millions of views. When he's not marketing, John loves spending time with his wife and two little boys and exploring the Texas countryside he calls home. Resources and Links stubgroup.com John's LinkedIn profile StubGroup Youtube channel: @Stubgroup Previous episode: 585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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585 - The LinkedIn Assistant That Helps Users Save Time and Make Money with Joe Apfelbaum 37:19

منذ 8 weeks37:19

37:19

Why you should listen Learn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly. Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally. Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts. Are you struggling to share your valuable insights with potential clients because you feel overwhelmed or unsure of how to present them? You're not alone. In this episode, I chat with Joe Apfelbaum, CEO of Ajax Union, who reveals how to leverage AI tools to simplify your LinkedIn engagement and attract more clients with less effort. Joe shares his innovative platform, EvyAI, which empowers users to automate their LinkedIn interactions, making it easier to connect and engage without the usual stress. Throughout the episode, we dive deep into the mindset barriers that hold many professionals back from maximizing their LinkedIn potential. If you're ready to transform your LinkedIn presence and grow your business, this episode is packed with insights you won’t want to miss! About Joe Apfelbaum Joe is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. Joe is a business strategist, LinkedIn expert, and Certified Google Trainer. He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. Joe is the author of High Energy Secrets, How To Lose 95 Pounds and Keep it Off, and his latest book, High Energy Marketing. Joe is the host of the popular podcast The Breakthrough Maze where he coaches entrepreneurs on how to go from frustration to ‘Mojovation’; he has also been featured on hundreds of popular podcasts. Resources and Links ajaxunion.com evyai.com Joe’s LinkedIn profile Previous episode: 584 - 2025 Best Year Yet Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources…

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584 - 2025 Best Year Yet 7:07

منذ 9 weeks7:07

7:07

Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet. Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful professionals, I’ll share insights that are hard to find elsewhere. We’ll explore two critical areas that can propel you to seven-figure success. By focusing on these elements, you can transform your consultancy and achieve the growth you've been striving for. Resources and Links 7 Drivers of Tech Consulting Freedom 481 – Scaling a Salesforce Partner Business to 125 People While Living a Great Life with John Burdet 486 – Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin 552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray Previous episode: 583 - 2024 Wrap Up Check out more episodes of The Paul Higgins Show Subscribe to our YouTube channel: @PaulHigginsMentoring The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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583 - 2024 Wrap Up 10:45

منذ 10 weeks10:45

10:45

As we look back on 2024, it's time to reflect on the lessons learned and how we can leverage them to accelerate our growth in 2025. This is our final episode for the year. Join me as we celebrate a remarkable year with over 10,000 downloads and numerous success stories from tech consultants like you. I want to express my gratitude to everyone who has reached out to share their experiences; your feedback means the world to me. In this episode, I’ll be highlighting the top 10 episodes from this past year, discussing what made them special and why you should revisit them to implement their insights into your own practices. Top 10 episodes 518 – Hidden Secrets 518 – Hidden Secrets to Exiting Your Tech Consulting Business with Alex MacKay 515 – From Struggles to Soaring: Unveiling a Netsuite Partner’s 266% Growth in 3 Years with Bryan Willman 516 – Education as a Competitive Advantage in Tech Consulting with Peter Fuller 552 – How to Work 2 Days a Week with a Supportive 40-Person Team with Geraldine Gray 522 – You Are Your Brand with Peter G. Goral 529 – The Future of CRM with Jon Ferrara 543 – Why Process Mapping is Key to Salesforce Implementations with Jessie Mead 528 – Four Minds of Digital Transformation with Ben Stroup 517 – Key Roles for a Pain-free Holiday 520 – Developing a Key Operator Role with Jhana Li Resources and Links Email: Paul@paulhigginsmentoring.com Previous episode: 582 - Happy holidays Check out more episodes of The Paul Higgins Show The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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582 - Happy holidays 3:46

منذ 11 weeks3:46

3:46

Picture this: you're racing to complete a project before the holidays, but then it hits you—the most valuable project is the time spent with loved ones. In this solo episode, I take a moment to reflect on the importance of prioritizing family during this festive season. As tech consultants, we often focus on optimizing systems and driving business growth. However, I believe it’s crucial to shift our attention to what truly matters: the connections we make with family and friends. Whether you’re celebrating a holiday or enjoying some downtime, I wish you joy and meaningful moments with your loved ones. Resources and Links Previous episode: 581 - The Uncomfortable Truth About AI and Your Tech Consultancy Check out more episodes of The Paul Higgins Show The Tech Consultant’s Roadmap Join our newsletter Join the Tech Collective Suggested resources Find out more about Paul and how he can help you…

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