Liam Patterson: Bidnamic CEO, Building a 100 Person SaaS & Helping Brands Win Google Shopping Ads

The Orbit Marketing Podcast

Liam Patterson, the CEO and Co-founder of Bidnamic, joins us in this episode to shed light on the dynamic world of Google Shopping and its significance for e-commerce businesses. He shares his journey of transforming Bidnamic from an internal tool to a full-fledged Software as a Service (SaaS) platform.

One of the key highlights of our conversation is the evolving landscape of product bidding. Liam discusses the changing dynamics and strategies for maximizing revenue by targeting specific search terms. He also emphasizes the importance of leveraging Google Shopping Carousel, a powerful feature that can help e-commerce businesses capture a significant share of the market.

As the conversation delves deeper, Liam provides valuable insights into managing a rapidly growing company. He shares his experiences in stakeholder management and effective communication within a growing team. Additionally, he highlights the significance of prioritizing communication in multiple locations, especially in a remote work setting. Liam also touches upon the importance of upskilling in engineering and research, which can drive innovation and growth in any organization.

Check out Bidnamic:

→ Website: bidnamic.com

→ Twitter: twitter.com/bidnamic

→ LinkedIn: linkedin.com/company/bidnamic

→ YouTube: youtube.com/@Bidnamic

→ Instagram: instagram.com/bidnamic

→ Facebook: facebook.com/bidnamic/

Connect with Liam:

→ LinkedIn: linkedin.com/in/liam-patterson

Resources Mentioned in The Episode:

→ Booking.com: booking.com

→ Shopify: shopify.com

→ Sunil Gowda: linkedin.com/in/sunilgowda

→ eTail West: etailwest.wbresearch.com

→ Herschel: herschel.com

→ ChatGPT: openai.com/blog/chatgpt

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com